It's too hot to cook New Year's Eve at home, and the chef is not enough! Some people 10 can earn 20 thousand a day

Zhongxin Jingwei 65438+1October 20th Recently, Ms. Hu, who lives in Hangzhou, booked a New Year's Eve dinner at the chef's door-to-door platform 1800 yuan. Because she is a personal tailor, Ms. Hu said that she "goes bald at the thought of the menu". Ms. Hu chose the door-to-door cooking service without ingredients, that is, she brought her own ingredients or asked the chef to buy them. 1800 yuan is only the service charge of the chef.

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As for why she ordered homemade New Year's Eve dinner, Ms. Hu said, "The main reason is to have fun at home and save time with her family." Ms. Hou of Wuhan also ordered a homemade New Year's Eve dinner. She also said that she wanted to have a New Year's Eve dinner at home. She didn't want her parents to be too tired, so she invited a private chef to cook at home, enjoy the night view while eating, and watch the Spring Festival Evening and chat at home after dinner. This family is very happy.

Faced with the highlight of the Spring Festival-New Year's Eve, some people will choose to eat in hotels or restaurants, saving the trouble of cooking and enjoying the service, while others will choose to eat at home. What if someone wants to enjoy a warm atmosphere at home and doesn't want to spend time preparing dishes? This has given birth to a new format-door-to-door New Year's Eve.

You need to make a reservation one month in advance.

All-inclusive is generally 3000-5000 yuan/table.

"This year is the most prosperous year, and more than 50 tables have been booked. At present, the chef has almost booked it. " Qi Guoqing is the general manager of Chengdu Assured Food Trading Co., Ltd., and has been providing home cooking service since 20 16. His business is mainly distributed in Chengdu, Chongqing, Wuhan, Shanghai and other municipalities or provincial capitals. When asked about the order of this year's family reunion dinner, Qi Guoqing said.

Hu, the head of another home cooking platform "5 1 chef", also said that this year's home cooking is particularly tight. "This year, more than 65,438+000 desktop New Year's Eve dinners have been booked. The current situation is that there are many orders, but there are not enough chefs. Many customers have made reservations since a month ago. Generally, the most popular time for our orders is the Spring Festival, followed by the Mid-Autumn Festival. "

Qi Guoqing and Hu Du said that at present, the live New Year's Eve dinner service they provide is mainly aimed at middle and high-end customers, and meals and services will be customized according to customer needs.

"There are two main pricing methods. The first is the customer's request to specify dishes or cuisines. We write quotations. The second is to provide catering according to the customer's budget. If it is lower than our price, we can't do it. We need to add a certain service charge. Our lowest grade this year is 4000-5000 yuan. Some customers ask for better food and get tens of thousands of dollars. We also received hundreds of thousands of dollars. " Qi Guoqing said.

According to reports, at present, home cooking mainly has two service modes: all-inclusive and half-inclusive. All-inclusive means that the chef brings all the necessary ingredients to the customer's home for cooking, and the customer generally needs to pay a certain amount of running errands. Half a package means that customers prepare their own ingredients and the chef is responsible for cooking at home. At this time, the service fee for the chef's door-to-door service is charged.

Nonsense, under the all-inclusive mode, the unit price of each table is generally 3,000-5,000 yuan, and the bottom line is 200 yuan per capita. Below this price, chefs are reluctant to take orders. The charge under the semi-package mode is mainly determined by the city and the qualification of the chef. "During the Spring Festival, the service charge of chefs from Beijing, Shanghai, Guangzhou and Shenzhen is about 600-800 yuan, including a table of dishes for 8- 10 people. Other cities are dominated by 400-600 yuan, but it will not be much lower than 400 yuan. " Hu said:

The chef cooks in the customer's home. Photo courtesy of respondents

"Judging from the orders for homemade New Year's Eve dinner, there are more customers who choose all-inclusive. On the one hand, customers find it more troublesome to buy food. On the other hand, customers often need to receive relatives and friends and cannot leave. " Qi Guoqing said.

It is worth noting that not only the dishes and services can be customized, but also the price can be "customized". During the Spring Festival, people will have an "auspicious" consumption mentality. In the price range determined by customers, the home cooking platform will generally give a more "festive" pricing. For example, customers demand a price of 10000-20000 yuan, and the platform is generally priced at 16888 yuan or 18888 yuan, and customers are willing to accept this price.

A chef 10 can earn 20 thousand yuan a day

According to reports, at present, home cooking platforms generally choose chefs with long cooking experience. Most of these chefs work in hotels or restaurants and take orders on the home cooking platform part-time.

According to Qi Guoqing, some chefs have good skills and good customer reputation, and the platform will take the initiative to send him a bill. Under normal circumstances, each chef takes one order a day, and if there is enough time, he can take two orders. During the Spring Festival, according to the daily average1600-2,000 yuan, chefs can earn about 20,000 yuan if they work continuously 10, and some chefs are even willing to give up their hotel jobs and take orders to cook home-cooked dishes.

However, Mr. Zhang, a chef who specializes in taking orders on the home cooking platform, told Zhongxin Jingwei that there is no guarantee that there will be orders every day during the Spring Festival peak season. "Sometimes I can't pick up a few orders a day, and sometimes I don't have a single order. It depends on luck. The unit price is relatively low or you don't take orders when you want to rest. " Mr. Zhang said.

Photo courtesy of the New Year's Eve dinner prepared by the chef for customers.

According to Zhongxin Jingwei, at present, most restaurants or hotels in Beijing do not offer home-cooked dinner service. Even the Hilton Tang Qin Chinese Restaurant in Wangfujing, which launched the "Chef's Home for New Year's Eve" in 20021and 2022, said that it would not launch this service this year because "there are not enough chefs in the restaurant".

Hu has his own views on the home cooking market. "We belong to the vertical segmentation field, and we are also on-site service. The nanny cooks at home, and we ask professional chefs to cook at home. "

Hu believes that door-to-door cooking and hotel banquets are two different consumption scenarios. Home cooking is generally a banquet for friends and relatives, while hotel banquets are biased towards business entertainment. At the same time, the dining experience of the two is different. Inviting chefs to cook at home can save time for customers to entertain relatives and friends, and the scene can continue after meals, while hotel banquets usually leave after eating. "So I think home cooking is a wide-ranging industry." Hu said:

However, due to high-end customers, high customer unit price and limited chef resources, home cooking services are currently concentrated in first-and second-tier cities.

"Our door-to-door cooking service started in first-tier cities. Because it is a high-end domestic door-to-door service, our focus will still be in first-and second-tier cities in the next year or two." Hu believes that when home cooking is popularized in first-and second-tier cities, this new format will be gradually transmitted to third-and fourth-tier cities, and they will expand according to demand.

There are hidden concerns in supervision.

Regarding the food safety and privacy issues that customers are most concerned about, Qi Guoqing and Hu Jun said that the platform will check the chef's health certificate and chef's certificate, and at the same time train the chef. For example, chefs are required to move only in the kitchen area and not to enter other areas of customers' homes.

"We will ask the chef to take photos and upload them to the system when entering the customer's home and after finishing each dish. On the one hand, it is convenient for us to control the quality of dishes and services, on the other hand, it is also to retain evidence when problems arise. " Hu said:

In addition, for the property of the customer's kitchen, Hu said that the platform will cast corresponding insurance. "Some customers' kitchen utensils are more expensive. If there is any damage, the chef can't afford it himself, so we have insurance. In this case, the insurance company will intervene in the claim. "

Chen Yinjiang, Deputy Secretary-General of china law society Consumer Protection Law Research Association, told Zhongxin Jingwei that at present, there is no special provision for home cooking service in law, but according to the existing laws, it should belong to catering service organizations and need a business license for catering service.

Chen Yinjiang believes that door-to-door cooking involves entering private space, food safety and other issues, and the platform is essential for the control of chefs' relevant qualifications, such as chef's health certificate, chef's certificate, and certificate of no criminal record. If there is a security problem, the platform needs to be responsible.

"The new business format spawned under the new demand does have the rationality of existence, but the existing problems should also be taken seriously. At present, the door-to-door cooking industry urgently needs to formulate corresponding operating norms, and it is necessary to reduce the occurrence of behaviors that harm consumers' rights and interests through industry norms and enterprise management. " Chen Yinjiang said.