What does the Chevrolet logo mean?

Chevrolet Chevrolet logo represents a patterned bow. Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet. It symbolizes the generosity, style and elegance of Chevrolet cars.

Hanging on its various brands of cars. After nearly a hundred years, 20 1 1 year, after nine minor changes, the bow-tie LOGO will officially usher in the tenth adjustment. Compared with the ninth-generation logo put into use in 2004, its metal edge is somewhat exaggerated, and the metal surface of the logo seems to be dimly folded, so it is easier to integrate with the car body.

1908, william durant, the founder of General Motors, found an interesting pattern on the wallpaper of a French hotel during a trip around the world. He thinks this pattern can be used as the logo of a car. Later, this "golden bow tie" pattern really evolved into a symbol of Chevrolet cars that sell well all over the world.

It was william durant who changed the design of Chevrolet products and gave it a new definition, which made Chevrolet a great success.

/kloc-in the summer of 0/909, william durant invited Louis Chevrolet, a famous Swiss racing driver and engineer, to help him design a car for the public. But the cars made by Louis Chevrolet are big and expensive, similar to European racing cars, and their sales are not good.

William durant realized that they needed to compete with low-priced cars to increase sales, so they turned to simpler and more economical designs. But he kept the name Chevrolet because he liked the sweet sound of Chevrolet.

19 12, the first Chevrolet Xiaosi came out in Detroit. 19 17, the "490" car with a price of $490 successfully helped Chevrolet to increase its sales to 19000.

1927, Chevrolet grew into one of the automobile brands with annual sales exceeding 1 10,000 vehicles in the United States. From 65438 to 0965, Chevrolet became the first automobile company in the United States with an annual output of more than 3 million vehicles.

Chevrolet's 65438+ 10 billion car was born in 1979. During this period, Chevrolet once set an industry myth of "selling a new car every 40 seconds".

In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. In other words, for every 16 new cars sold that year, there was a Chevrolet.

Chevrolet's impressive achievements are largely attributed to the value contained in its products and the world's cutting-edge technology. Many technologies used in modern cars originated from the initiative of Chevrolet at that time.

If electronic ignition was first used, it was first equipped with a car radio and an automatic gearbox. Its innovative design also includes: electric brakes, electric windows, electric seats, advanced high-power V8 engines, airbags and so on.

Not only that, Chevrolet's most innovative product concept and brand culture have been deeply integrated into American life. In the United States, Chevrolet is affectionately called "CHEVY", which means "chasing" in English, making Americans feel cordial, warm and trustworthy.

Chevrolet is as popular as baseball, hot dogs and apple pie in America. Chevrolet not only makes them enjoy life easily, but also makes them proud of Chevrolet.

Today, Chevrolet's brand personality has condensed into a cultural complex. This unique Chevrolet "complex" has been publicized around the world because of its successful integration into local culture, and has successfully realized the unification of brand localization and internationalization.

In the long course of more than 90 years, Chevrolet has always maintained this style, and its market footprint has spread all over 70 countries. The legend of Chevrolet has added endless colors to the lives of ordinary people throughout the ages.

As the largest brand under the General Motors Group, Chevrolet can be regarded as the most successful car brand in the world according to the accumulated car output so far. Ranked first in the US sales list.

It has a wide range of models, from small cars to large four-door cars, from vans to large pickup trucks, and even from off-road vehicles to sports cars. Any model that consumers need can be found in Chevrolet. Since 19 12 launched the first product, the total sales volume has exceeded 1 100 million.

Its market covers 70 countries and once set a record of selling a new car every 7.2 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand of GM, Chevrolet has strong technical and market resources.

Since February 2005, the previous Korean Daewoo model has also been replaced by Chevrolet's gold bow tie in Europe. The Korean automaker is also owned by General Motors, which owns a series of best-selling models such as Matiz, Kalos, Lacetti and Nubira.

Some of these models are also very popular in China, such as Matiz-named Spark and Kalos-in-China- named Le Cheng. 20 1 011new sail went on the market,1month Chevrolet new sail hatchback went on the market, and the classic brand "sail" was reborn perfectly.

In the long course of 100 years, Chevrolet has always maintained the honor of the most innovative automobile brand in the world, and expanded its business from the United States to all parts of the world, including China. The spirit conveyed by Chevrolet's shining name-innovation, commitment, quality and value-has stood the test of time for many years.

Today, as a consistent commitment of GM to consumers in China and a clear proof of GM's localization strategy in China, GM will introduce more new models that sell well in the world to China and make every effort to expand a richer Chevrolet product line.

With its reliability, versatility and excellent cost performance, I believe Chevrolet in the new century will have a longer-term development in China. With its ever-increasing product portfolio and expanding network, Chevrolet will bring more value-for-money choices and life enjoyment to China consumers who are confident, pragmatic, positive and look forward to a better life in the future.

19 10, Mr. william durant, the founder of General Motors, invited Louis Chevrolet, a famous Swiss racer and engineer, to help him design a car for the public.

At that time, GM was just a small enterprise, and it was still decades away from becoming the world's largest automobile manufacturer.

The name "Chevrolet" is taken from the surnames of three brothers of the Swiss racing driver, namely Louis Chevrolet (the eldest), Arthur Chevrolet (the second) and gaston Chevrolet (the third). And its graphic trademark is an abstract butterfly bow tie, which symbolizes Chevrolet's generosity, style and elegance.

19 1 1 year165438+1October 3rd, Chevrolet Motor Company was born. The first Chevrolet-classic six-seater-was launched in Detroit in 19 12. This is a five-seater station wagon with many standard configurations.

It even has a special toolbox. Its disadvantage is that the price is too high, that is, 2 150 dollars, which was not a small sum at that time, and only the rich could afford it. Nevertheless, Chevrolet sold 2,999 classic six-seaters in 19 12. Some models

19 14, Chevrolet introduced the first four-cylinder car-Chevrolet Fours, which quickly became popular among American drivers. The $490 490 car helped Chevrolet increase its car sales from 19 17 to 19000.

Since then, Chevrolet has maintained a strong development momentum, and soon set up factories in four cities in the United States and established a national retailer system.

19 18, in the first year after being acquired by general motors (GM), Chevrolet sold more cars than all other GM brands, and maintained this advantage for most of the 20th century.

19 18, Chevrolet began to manufacture trucks. The first product is a light truck designed based on 490 automobile platform.

By 1920, Chevrolet's sales reached150,000, accounting for 39% of GM's total sales. In the mid-1920s, Chevrolet took the lead in several concepts.

For example, users can be allowed to choose the body type, change the car model once a year, and add other colors on the basis of regular black. In fact, black was eventually abandoned, while blue and green became the mainstream colors. More and more enterprises began to rely on these durable cars, which triggered the climax of truck production in the United States.

1927, Chevrolet finally surpassed its competitor Ford Motor Company in sales. A year later, Chevrolet sold more than 6.5438+0 million vehicles for the first time.

1934, Chevrolet became the first automobile manufacturer to introduce an independent front suspension system, which can greatly improve driving and handling performance and greatly reduce tire wear.

Because most roads were still rugged at that time, consumers liked this new technology very much. At the same time, in the 1930 s, the Suburban Carryall model with innovative technology was introduced, which is the predecessor of today's full-size SUV. By the end of 1930s, Chevrolet had achieved "every 40 seconds every day, someone would buy a Chevrolet car".

Extended data

Chevrolet, founded in19110+010, is one of the largest automobile brands in the United States. As a trustworthy, young and energetic international automobile brand, Chevrolet has been committed to bringing drivers' happiness and pride to China consumers with its brand personality of trustworthiness, self-confidence, wisdom, willingness to express and youthful vitality.

This is one of the choices of many demanders.

As the largest brand under the General Motors Group, Chevrolet can be regarded as the most successful car brand in the world according to the accumulated car output so far. Ranked first in the US sales list. It has a wide range of models, from small cars to large four-door cars, from vans to large pickup trucks, and even from off-road vehicles to sports cars. Any model that consumers need can be found in Chevrolet.

Since 19 12 launched the first product, the total sales volume has exceeded 1 100 million. Its market covers 70 countries and once set a record of selling a new car every 7.2 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand of GM, Chevrolet has strong technical and market resources.

1911165438+1On October 3rd, Durant and Chevrolet established the "Chevrolet Automobile Company" named after the designer. 19 12 At the beginning of this year, the first batch of six classic Chevrolet models successfully drove out of Detroit.

Unfortunately, the good times did not last long. Louis Chevrolet has always dreamed of producing high-quality sports cars, but Durant has long recognized the inevitable development trend of car popularization, and he insisted that the company take the cheap car route.

As a result, the two sides did not give in to each other, and the contradiction in business strategy gradually intensified. 19 13 years, Louis Chevrolet had to leave his company. But his name "Chevrolet" has remained forever.

Under the management of business wizard Durant, Chevrolet developed rapidly and soon became a famous American automobile brand. Louis, on the other hand, insisted on his ideal and founded Frontenac Automobile Company, which specializes in producing high-end sports cars, in 19 14.

At first, the sports car produced by Frontenac was high in technology, used a lot of aluminum, and even applied the rear axle differential lock technology. Louis Chevrolet cooperated with Stutz Automobile Company to build the first Frontenac production car, which became the masterpiece of American automobile industry in the1920s.

Louis's interest gradually turned to the field of industrial design, and he founded "Chevrolet Aviation Automobile Company". After many twists and turns, I finally returned to the Chevrolet car factory in Detroit. This time, Louis engaged in the job he dreamed of when he was young-mechanic.

References:

Chevrolet's Baidu encyclopedia