Catering marketing planning scheme

With the rapid development of economy and the improvement of people's living standards, people's demand for catering is becoming more and more diversified and personalized, and the competition in the catering market is becoming more and more fierce. Domestic consumers pay more and more attention to healthy food, and organic food has been loved by the public. Traditional catering with high fat and high calorie, such as braised pork and sweet and sour pork ribs, is no longer suitable for the needs of today's consumers, and pays more attention to healthy, nutritious and delicious light food.

In such a market environment, we should adhere to the business philosophy of "high quality, sanitation, green and health", add new elements, open up new markets, increase market share and enhance the competitiveness of enterprises.

Second, the target customers

1. Consumers who pay attention to healthy eating.

2. Young people who like to taste different tastes.

3. Middle-high consumer groups with purchasing power, personality and fashion.

Third, the catering marketing planning scheme

1. Theme restaurant

Theme promotion activities are held in catering holidays, such as Valentine's Day, Christmas and other holidays, as well as the birthdays of modern urbanites and the leisure time of white-collar workers. Catering products aim at different customer needs, create a rich theme atmosphere, and match corresponding services, such as customized catering and beauty care, to meet the different needs of customers.

2. Promotion activities

Carry out promotional activities, set up dining cars in front of popular shopping malls or streets with heavy traffic, and attract customers to spend in the form of special prices or packages. Carry out marketing publicity on major social platforms, increase exposure, put in subway advertisements or outdoor advertisements, expand brand awareness, and achieve the purpose of attracting customers quickly.

3. Launch new products regularly.

Introduce new products regularly to attract greedy young people. At the same time, keep up with the trend and introduce products related to young people's preferences, such as peach milk, sweet and sour taste and so on. , increase product diversity and make consumers interested in the store.

4. Discount card or membership card

Introduce discount cards or membership cards to provide customers with point card recharge and enjoy purchase discounts. Discount cards can cooperate with merchants to send small gifts or discount coupons to attract customers to become members. Moreover, members have unique activities to make customers feel more distinguished.

5. The concept of environmental protection

Introduce the concept of environmental protection, such as how to reduce environmental pollution, make consumers pay more attention to environmental protection issues, and conform to the health concept to attract consumers to eat.