What are the good projects worth doing in the pet industry?

Let's talk about the pet baking we are doing.

Pet baking, as its name implies, is a small snack cake made for pets, including common pet snacks and freeze-drying, as well as souffle, doughnut, cupcake-shaped cake, bread and even "dessert", all of which are specially prepared for pets.

Go to Anhui to study in August and September, 2020. At that time, the Nanjing epidemic, our bank planned parent-child interaction, and this industry was still greatly affected by the epidemic. At that time, I could only work at home. I wanted to learn a sideline that would not be affected by the epidemic. In fact, when I was in college, I knew that there were homemade pet cakes and snacks, and I often bought hand-made dried chicken for dogs. The hand-picked dried chicken is really fragrant and has a strong smell of dried chicken. The dried meat on Taobao has almost no such fragrance. I always wanted to buy a cake for my dog to taste, but I learned to bake pets before my dog's birthday.

I started as a sideline, but I didn't expect to come back to work directly after studying, because my main business was busy and lazy. I haven't developed products for a long time, and basically some friends bought them. Later, in June of 20021year, I changed to a relatively relaxed front desk job, and nothing happened every day. I began to roast my pet seriously. It took about 1 month to make products, take photos, retouch pictures, put products on shelves, open Taobao shops and micro-shops, and then slowly start to open them, probably for use.

Now, students will not only be taught to take orders, but also because the initial investment in pet baking is small, and a large part of it is tuition (now the tuition here is several thousand, and the market price ranges from more than 5,000 to 1000). Except tuition, all the materials and equipment in the early stage can be bought at around 2 K, and all the electrical equipment is bought on salted fish, oven around 400 yuan, drying box around 200 yuan, microwave oven and refrigerator, and the rest are generally available at home. It is very suitable for some people who have a relaxed job, or take care of their children at home, like the pet industry and want to develop in this industry but don't want to invest too much. Students are not advised to open studios or shops in the early stage, because it is really unnecessary and there are very few people shopping now. Customers basically place orders and run errands online, and few people bring them up, so it doesn't involve door-to-door display, and it is completely enough to do it at home. Moreover, pet snacks do not need to be stocked, they are all made on the spot, and there will be no phenomenon that many goods are prepared and no one buys them.

Is pet baking really easy to do?

In fact, now is a very good development stage of pet baking. There are many people who keep pets now. Basically, 6 households in 10 have pets. Nowadays, people regard pets as part of the family and attach great importance to the sense of ceremony. Coupled with the improvement of spending power, pets always want to order a cake for their children on their birthdays. Moreover, a 4-inch pet cake is only 100 yuan (a puppy can eat three or four meals), and the cake embryo is pure meat, which is really not expensive and everyone can accept it.

There are also handmade pet snacks. In fact, few pet families can cook for their pets every day. Most of them eat dog food and cat food, including snacks, and few parents make them themselves. First of all, it takes time. Second, homemade snacks will be moldy in two or three days. In fact, everyone is very tired when they come back from work every day. Cooking, washing clothes and packing things are really busy after coming back, but some parents pay more attention to their children's healthy diet. At this time, the advantages of pet handmade snacks are reflected. Nutrition and health are added by hand, and the price is only a dozen or twenty packs, and the value is also very high.

In some pet families with superior conditions, dogs will not only buy a pet cake for their birthdays, but also mix it with some other snacks, such as doughnuts, souffles, croissants and purple potato buns. The whole dessert table is only one or two hundred, and the photo with the pet cake is really yyds.

In addition, there are some seasonal foods, such as jiaozi, Zongzi, jiaozi and New Year's Eve. Eating New Year's Eve, you can live without cats and dogs, and many people order New Year's Eve every year.

I'm not worried about tourists at all now, because there are quite a few channels, such as:

( 1)? Cooperate with the pet store, give it a price, and then we supply it. Because the customers in the pet shop are accurate, you can make an acrylic display board for the pet shop and put it in the shop. Many people will consult when they see it.

(2)? Market, there is a Yiwu commodity city near my home, with a large flow of people. In the evening, I will set a table to sell snacks, and then I will hang a word of pet baking in front of the table. Many people are curious when they see it, and they will take the initiative to come to consult and add WeChat, without shouting, because this is a very novel industry and everyone is curious.

Offline, I also participated in pet exhibitions, organized my own pet parties, opened online accounts such as Xiaohongshu, Meituan and Tik Tok, and sent out some baking works from time to time. The traffic brought by these online platforms is very good.

Today's sharing is over. If you have anything, trust me privately. Let me show you my work ~

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