The Development Course of Platinum Hotel Group

In 2057, the hotel chain was formally established. In 2007, the number of stores exceeded 100, and wireless and SMS appointments were opened. 2009165438+1October 20th, 7-day hotel chain was listed on NYSE. 20 1 1 store breakthrough 1000, with 30 million members. On June 20137 17, Platinum Group was formally established, and at the same time, the privatization acquisition of 7-day hotel chain, a famous domestic hotel chain, was completed; And launched a number of hotel brands with unique value propositions: Portofino Hotels &; Resort), Lavande Hotels, James Joyce Coffetel and ZMAX Fashion Hotel. 2016/48, 7 Days Hotel launched the brand core value proposition "Young Choice", and launched two innovative hotel products, 7 Days Supreme and 7 Days Sunshine. On July 22nd, Xana Hotelle, the first female perspective hotel chain brand in China, was released. On August 8th, the first hotel Internet financial product "Platinum Exclusive" was launched. On June 5438+1October 65438+May, Platinum Group held a strategic conference and launched several innovative brands such as Albar Hotel Collection, MORA COFFEE, Manjusaka Art Platform, Hotel and Tan Go. 2015 February 10, the hotel brand IU Hotel was launched to innovate the accommodation experience with internet technology.