What systemic risks will the increasingly complex distribution channels bring to the hotel industry?

The increasingly complex distribution channels will bring the following systemic risks to the hotel industry:

1. Cost increase: With the increase of distribution channels, hotels need to carry out marketing activities such as advertisements and promotions on various platforms, which will increase the operating costs of hotels.

2. Brand image is out of control: If a hotel sells rooms on multiple platforms at the same time, consumers may see information of different prices or preferential policies on different platforms, which may lead to confusion of brand image and confusion of consumers.

3. Increased competitive pressure: As a supplier, hotels face more and more online travel platforms and agents, and the competitive pressure increases accordingly, which may lead to price wars and reduce the profit margin of hotel operations.

4. Data leakage: When the hotel deals with consumers through distribution channels, it may expose a lot of customer data, including personally identifiable information and credit card information. If the data protection is not strict, it may face the risk of data leakage, which will bring losses and legal responsibilities to users and hotels.