Selling pillows: Business opportunities in the sleep industry are gradually awakening

The investment of 50,000 yuan to open a specialty store was recovered in about half a year

It is understood that the sleep industry has gradually taken off in our country. As people gradually understand the side effects of sleeping pills, more and more people People hope to get rid of their dependence on sleeping pills and sleep soundly without taking pills. The non-pharmaceutical sleep industry is the first to wake up in developed countries. Various products that help improve sleep quality have emerged. Among them, specialty pillows have begun to tap this business opportunity.

Pillow stores should highlight the theme of health when promoting, and pay attention to interactive services with customers. "Special gifts for the elderly on Senior Day", "healthy sleep education for children", and "heart-to-heart pillows for newlyweds" can all be effective forms of promotional activities.

Market background: The pillow franchise with the largest number of insomniacs in the world welcomes business opportunities

1/3 of life is spent in sleep, and the quality of sleep directly affects health and even life span. For this reason, more and more people are spending a lot of money trying to solve the problem of sleep disorders. In developed countries, various products to improve sleep emerge in endlessly. Forbes estimates that the sleep industry has annual sales of $10 billion to $12 billion, and the industry is growing. According to a sample survey by the Chinese Sleep Research Association, the incidence of insomnia among adults in my country has reached 38.2%, and the incidence of insomnia in the elderly is as high as 60%. Due to its huge population base, my country has the largest number of insomniacs in the world.

It is understood that the sleep industry has gradually taken off in our country. As people gradually understand the side effects of sleeping pills, more and more people hope to get rid of their dependence on sleeping pills and sleep peacefully without taking drugs. The sleep industry is the first to wake up in developed countries, and various products that help improve sleep quality have emerged. Among them, specialty pillows have begun to tap this business opportunity.

Nowadays, there are more and more types of pillows. In addition to ordinary pillows, there are magnetic therapy pillows, far-infrared pillows, bamboo charcoal pillows, etc. Small pillows have incorporated many scientific health concepts. The reporter learned that the first specialty pillow store in China was opened in Qingdao in 2000. In addition to exquisite and unique small pillows, the store also has various health-care medicinal pillows. In less than six years, this pillow store has developed to the point where it can provide customers with "customized pillows based on their measurements."

The person in charge of the store believes that the current pillow monopoly is a slow-growing industry. Due to the single product nature, its main market selling point is still the healthy and comprehensive features of its products, but this " The "large and comprehensive pillow sales model" requires very efficient promotion ideas and strong promotional advertising support in order to achieve greater success.

It should be pointed out that China's pillow monopoly industry has entered a new stage. Pillow monopoly has blossomed everywhere. In addition, shopping malls have begun to pay attention to this industry and are gradually increasing the product series of health pillows. . If the pillow store continues to stay at the original operating level, it will no longer be able to adapt to the development of market competition. It is urgent to explore new business ideas, open up new profit growth points, and maintain the long-term operation and good operation of the pillow store.

Business scope: The varieties cover the health functions of men, women, old and young and are popular in the market

The pillow store operates many varieties, such as general pillows, health pillows, medicinal pillows, and pillows suitable for all ages. pillows; in addition, you can also purchase a small amount of head pillows, lumbar pillows, back pillows, and ear pillows. Pillow varieties can be roughly divided into the following types:

From the pillow core material point of view, there are cassia pillows, silkworm sand pillows, chrysanthemum pillows, cotton pillows, vacuum fiber pillows, as well as water pillows, air pillows, and tea pillows. pillows and other pillows; ask jade craftsmen to process some jade pillows and stone pillows; ask wood craftsmen to process sandalwood, cypress, fragrant wood and other wooden pillows;

From the perspective of target customers, there are stereotypes for babies Pillows, ear pillows, including embroidered pillows for newlyweds, and pillows for the elderly;

From a functional point of view, they are used for watching TV, operating computers, working, driving, and traveling. Among the waist-protecting multi-purpose pillows for resting, there are honeycomb massage breathable health pillows made of special honeycomb-shaped high-count and high-density pure cotton in order to suppress sweating during sleep.

According to the operator, the fastest-selling varieties are mainly a series of pillows with wild plants as pillow cores.

In terms of pricing, the principle of popularization must be followed. The price of each pillow ranges from more than 10 yuan to 69 yuan. Even the most expensive special health-care Chinese medicine pillows should be about 20 yuan to 50 yuan lower than the prices in shopping malls.

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