How to promote local attractions

Unify understanding and expand influence

Local scenic spot work is an emerging undertaking. We should strengthen the publicity of the party and government’s policies on local scenic spots, and publicize the precious value and value of local scenic spots resources. The role and significance of protecting and constructing local scenic spots in the socialist modernization drive; publicizing the need to implement unified management of local scenic spots, planned development, construction and sightseeing, and enable leaders of relevant departments to carry out planning and construction of local scenic spots Comrades in management and management, as well as comrades operating various businesses in local scenic spots, can have a unified understanding and work together to protect and build local scenic spots well. At the same time, various forms should be adopted to publicize and introduce my country's magnificent mountains and rivers to the general public, especially young people, so that they can understand their historical, cultural and scientific values, improve their appreciation level, and thus consciously protect local scenic spots and resources.

1 The publicity and promotion of tourist attractions is a very important work content and link after the scenic spot enters the operation stage. Its success or failure is directly related to the economic and social benefits of the scenic spot. For this reason, many scenic spot managers spend a lot of money to expand promotion channels and increase publicity efforts to make the scenic spots known to customers in the target market and obtain the maximum market effect.

The external publicity of tourist attractions is the most intuitive and fastest form of publicity. The main forms of external publicity should be: (1) placing anti-aircraft artillery advertisements on both sides of highways in the main tourist source areas, doing body advertisements on buses in large and medium-sized cities, and doing subway advertisements at subway stations in cities; ( 2) Focus on launching tourism image advertising films in powerful media such as CCTV and Jiangsu Satellite TV and major media in major tourist source markets, and convey the overall image of tourism to the broad audience through periodic intensive publicity and reinforcement; (3) Establish Scenic spot websites, carry out online publicity, and use the advantages of the Internet to promote and display scenic spots; (4) Participate in various tourism promotion meetings; (5) Publish advertisements in newspapers and periodicals with large circulation. (6) Cooperate with travel agencies for publicity.

Other forms of publicity and promotion, such as business card promotion, text message promotion, DM advertising, etc.

The time to launch advertising is generally chosen before the arrival of festivals in scenic spots and the peak tourist season, because these times Each period is an important time node for tourism promotion. Advertising has a certain lag, and its effect will not be reflected for a period of time. We can use this time to strengthen cooperation with travel agencies to strengthen the advertising effect, launch specific travel routes to enhance operability, and enhance tourist arrivals. Travel confidence.

2. Carry out a variety of cultural and festive activities in scenic spots.

Organizing large-scale festivals in scenic spots and using festivals to promote tourism is an effective way to quickly increase the popularity of tourist attractions. For example, the Kite Festival in Weifang, Shandong, the Acrobatics Festival in Wuqiao, Hebei, the Air Show in Zhuhai, etc. have attracted world attention and are a good publicity for the international tourism image of their tourist areas. Culture is the soul of tourism festivals, and cultural festivals have huge potential. Business opportunities require culture to lead, and sometimes even culture to create. Therefore, we should hold festivals with local characteristics in scenic spots to expand the influence of scenic tourism through festivals. (1) Organize youth summer camp activities to attract a large number of young customers; (2) Organize and hold the "Charming Heying Village" national art and photography competition; (2) Organize from May 1st to September 1st every year Folk Customs Tourism Festival. By carrying out festival activities, inviting well-known domestic news media to conduct in-depth publicity and reports on the scenic spot, we can also cooperate with the media to organize festivals to expand the influence of scenic spot tourism and promote the healthy and rapid development of the tourism industry.