Why have many things gone up in price recently?

1. The price seems to have gone up again. Why are things getting more and more expensive?

On June 5438+ 10, Nongfu Spring indicated that the 2 yuan per barrel of water rose by10%;

McDonald's rose from 12.9 yuan to 13.9 yuan, and KFC's products also rose by 0.5-2 yuan.

* * * The bicycle price is increased to 1.5 yuan every 15 minutes.

The price increase from air tickets to enjoying bicycles has made many people exclaim that the cost of living is too high.

In our previous ideas, rising prices were often associated with inflation. But this time, we should be wary of deflation.

Since 2020, the growth rate of M2, which represents the amount of market money, has remained above 8% for a long time. At the end of February this year, the balance of M2 reached 275.52 trillion yuan, a year-on-year increase of 12.9%, a record high of nearly seven years. At the end of last year 1 1, the central bank released about 500 billion yuan of liquidity, and on March 17, the central bank lowered the RRR again.

2. Is rising prices a good thing or a bad thing?

Rising prices can be a good thing or a bad thing, depending on the reasons for rising prices and their impact on the economy and society.

On the one hand, rising prices may be a good thing, because it may mean the existence of positive factors such as economic growth, employment increase and rising production costs. For example, when economic expansion and demand exceed supply, price increase may be a natural reaction, which can also reflect economic prosperity and stability. In addition, it may be necessary to raise the prices of some industries and products, because they need higher prices to maintain production and operation.

On the other hand, rising prices may also be a bad thing, because it may lead to inflation, consumer purchasing power decline and other adverse effects. For example, if the main reason for the price increase is excessive money supply, which leads to inflation, then the purchasing power of consumers will decline, economic instability will increase, and even an economic crisis may be triggered. In addition, the rising prices of some necessities such as food and energy may also lead to social injustice and poverty.

Therefore, whether the price increase is a good thing or a bad thing depends on the specific situation, and the reasons, scope of influence and countermeasures of the price increase should be considered.

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Original title of Phoenix Net Finance: Recently, many things are increasing in price.

Unexpectedly, one day even the water we drank began to increase in price.

Since Shanghai adjusted the retail price of Nongfu Spring 19L natural water from 26 yuan to 28 yuan in 2022,

Image source: Network

On June 5,438+10 this year, Hangzhou was also a 2 yuan with a price increase of 10%.

Moreover, judging from this action, Nongfu Spring is likely to test water in first-and second-tier cities first, and may soon be promoted nationwide.

When I was lamenting that even the "porters of nature" began to increase the freight, not long ago, my friends in my hometown gave me a heavy blow.

According to her, it's like coffee in Shangdao, where there are many shops. The signature dish "Shangdao Coffee" costs about one cup of 40 yuan. If you order some sweets, you can't come down without a small hundred.

Unexpectedly, one day, it was County Coffee that could beat Starbucks.

From mineral water to county coffee, have you found that there are more and more things that have recently increased in price?

0 1

Let's start with Disney.

Who doesn't have a Disney pink girl dream?

I remember often seeing Disney fans leave messages like this, "Everyone is urging you to grow up, and Disney is still guarding your childlike innocence".

Sounds great, doesn't it? But who can tell me that this kind of "protecting childlike innocence" actually costs money, and even it has to keep raising prices and paying bills.

Yes, Disney tickets have gone up again.

From June 23 this year, Shanghai Disneyland is about to usher in the fourth price increase.

Source: Shanghai Disney Resort official website.

As you can see, the prices of the four kinds of tickets have basically gone up at least above 30 yuan.

The most expensive "special peak day" ticket price rose to 799 yuan, and the cheapest "ordinary day" ticket price also rose to 475 yuan.

But it's not over yet.

Then a few days ago, Disney came out to brush a wave of existence.

It means that from 8: 00 a.m. on March 17, 2023, Shanghai Disney Resort will suspend the sales of Shanghai Disneyland Annual Cards in all sales channels.

The reason given by Disney is to better manage the passenger flow and ensure the tourist experience in the park.

Obviously, the audience did not buy this explanation, and many small partners said that such an operation undoubtedly represented a new wave of price increases.

It's a bit exaggerated to adjust twice in a row, but you should know that the basic fare of Shanghai Disneyland is actually the lowest among the six major Disney parks in the world.

According to the data, in the past 50 years, the prices of Disney World and Disney theme parks have increased by 387 1%, up nearly 40 times.

Exaggerated to the point that his CEO can't help but voice, the price increase of Disneyland tickets may be "too radical".

It can be said that since the opening of the park in 2023, Disney has gradually become lively, and this atmosphere can not only make the park active.

02

Even air tickets and hotels have started to go up a lot.

I happened to go back to my hometown in Chengdu recently. I thought it would be an ordinary working day, and it would be a big deal to get it done.

I was really dumbfounded until I opened the booking website.

Image source: Flying Pig, fare on March 24, 2023.

The air tickets from Hongqiao Airport to Shuangliu Airport are basically above 1.500 yuan, and the slightly more expensive ones can be 1.900 yuan, which does not include the fuel cost for aircraft construction.

According to the rough calculation this time, 3,000 or 4,000 yuan is gone, which will soon catch up with my ticket price in Spring Festival travel rush.

And such price increases are still changing.

Let me show you two tickets from Shanghai to Beijing in February this year.

At the same place and at the same time, the price of this route was less than that of 500 yuan on February 3rd. In just five days, the ticket price generally exceeded 2,000 yuan.

The increase in the price of air tickets has greatly increased the cost of travel, and the hotels staying there have also started to increase their prices.

According to a friend of mine who often travels to Shanghai, the price of hotels near Hongqiao Airport was probably around 500 yuan when consulting years ago, but it actually started to rise to 700 yuan in February this year.

If time is tight, the room may not be reserved yet.

Not only in Shanghai, but also in other first-tier cities such as Beijing and Guangzhou.

Especially in some popular areas.

Hanting, the price of 2 1 in March of the whole season, the screenshot is from the China Housing Association.

Home Inns and Hanting have all broken through 500 yuan. All-season and orange hotels are basically above 600 yuan, while Atour has generally risen above 700 yuan.

For example, the recent opening up of Hong Kong and Macao policies, for small partners who want to go shopping in Hong Kong and Macao,

In the same hotel, as long as you can stay in 200 yuan during the epidemic, now it costs more than 1700 a night on weekdays, which is more than seven times.

If it is clear that the air tickets and hotels have gone up by several hundred dollars, then there are still some things that are changing your life at the price of a few cents.

03

Food prices are also rising quietly.

Since June 5438+1October 5 this year, the happiness of our migrant workers has been reduced by half.

Because on this day, my favorite McDonald's poor set meal actually went up behind my back.

In fact, this is not the first time this guy has raised prices. As early as 202 1 and 65438+February, McDonald's has raised the price of the "whatever you want" package from the original 12 yuan to 12.9 yuan.

Now it has risen to 13.9 yuan, which is expensive 1 yuan.

It's nothing to say that work is really difficult, but it's only this dollar, and the collapse of adults is really at this moment.

However, it is said that McDonald's is not the only one to start raising prices this time. From June, 5438 to February, 2022, another western-style fast food chain giant, KFC, also adjusted the price of its products, including various breakfast packages, French fries and hamburgers, and increased the price from 0.5 yuan to 2 yuan to varying degrees.

Don't underestimate the price increase of a few cents. Do you know what is the food with the highest price increase in recent 20 years?

Fuling mustard tuber, a mustard tuber brand, achieved the price increase in first-tier cities with a slight increase of a few cents.

Yes, it is this leading mustard tuber company that raised its price ten times during the period of 14, with a total increase of 600%.

More interestingly, whenever this company faces uncontrollable cost factors such as salary increase and equipment depreciation, it will solve it through price increase.

50 cents each time.

And the seemingly meager price increase, coupled with the steady sitting of the faucet,

The net profit rate of sales rose from 15% to 30%, which also made this mustard tuber company the king of price increase for 20 years.

04

The price increase of drugs is really wave after wave.

I remember there was a news not long ago that hundreds of boxes of ibuprofen were thrown into the trash can.

When I saw this picture at that time, I was still lamenting that ibuprofen, which was once hard to find, had turned into garbage.

You should know that the peak period of ibuprofen is the top stream of price increase in the pharmaceutical industry.

In public hospitals, the price of 0.3g*30 ibuprofen sustained-release capsules of North China Pharmaceutical Co., Ltd. is probably in 8 yuan, while on some online drug purchasing platforms, the price of 0.4g*24 ibuprofen capsules per box will reach 22-26 yuan, which is more than 10 yuan.

Seeing that ibuprofen, which was once snapped up at a high price, was eliminated by the market, people have not recovered for long, and they have to start preparing anti-swine flu drugs again.

In March this year 1 1, China Center for Disease Control and Prevention reported that the positive rate of influenza virus was on the rise in recent four weeks.

During the 28 days from February 5th to March 5th, the positive rate of influenza virus surged from 0.7% to 4 1.6%, nearly 60 times.

The epidemic of influenza has also led to an increase in drug prices.

According to statistics, before March this year, the sales volume of oseltamivir in Taobao and Tmall reached about 5303 100, and the average daily transaction volume increased by 129 times compared with the same period of last year, and also nearly doubled compared with February.

Even many cities began to run out of stock in February, and the price doubled to a box in 80 yuan, and some even rose to more than 100 yuan.

The rise of drugs is actually the shadow left by the previous epidemic, and another one has risen several times since the epidemic.

05

Gold has once again reached an all-time high.

Just this Monday, two major events happened in the financial market.

First, UBS Group AG bought Credit Suisse for 3 billion Swiss francs.

From the default of Blackstone, to the sudden bankruptcy of Silicon Valley Bank, and now the European banking giant Credit Suisse Group has been packaged and sold.

What people didn't expect was that when banks were still in danger and worried about when the storm would hit them,

The second big thing happened. Gold broke through the $2,000 mark after 1 year.

Currently trading at $2006/oz, and before that, the price of gold once fell below $65,438+$0,970/oz.

In addition, it has brought many chain effects. In the domestic stock market, gold concept stocks also began to rise collectively.

Image source: Straight flush, the deadline is 20:00 on March 20th.

As of the close of March 20th, according to the statistics of wind, the share prices of Zhongrun Resources and Sichuan Gold all rose by more than 60% in the last five days, while the share prices of Sheng Da Resources, Western Gold, Jingui Bank and Chifeng Gold all rose by more than 10%.

This is not the first time that gold has risen in price this year.

As early as March 13, gold closed up 6.5% a week, the biggest weekly increase in the past two years. Then on March 17, stimulated by the safe-haven demand brought by the banking crisis, gold rose by nearly 70 dollars again, with an increase of more than 3.5%.

Unexpectedly, it was during this period that the fear of global financial risks caused the panic in the capital market to heat up. On the contrary, some smart funds would flow into gold to hedge.

It must be said that gold is still the most stable hard currency.

06

Finally, let's look at the goods that are now rising in price.

The first is edible products such as mineral water and McDonald's. The price increase of such products is often due to the influence of raw materials.

Take Nongfu Spring as an example. In the first half of 2022, the gross profit margin of Nongfu Spring decreased from 60.9% in the same period last year to 59.3%, which was due to the high international oil price last year, which led to the increase in the procurement cost of PET (a plastic material) of the Group.

In addition, the cost of packaging materials such as cartons, labels and shrink films accounted for 365,438+0.5% in the same period, and these two costs alone accounted for 63.65,438+0% of the sales cost of Nongfu Spring.

With the rising cost of upstream, we also see that bottled water has already bid farewell to the era of 1 yuan.

In addition, there are Disney's air tickets, air tickets, hotels and other tourism products, in fact, because of the changes in supply and demand.

For any industry, only when the demand goes up will there be capital to raise prices.

In other words, we can actually see the recovery of catering and tourism from them.