How to mine the long tail keywords of websites

(1) Webmaster tools: chinaz and love stand have keyword mining tools. Webmasters who often query rankings can generally find them easily.

(2) Use Baidu: Baidu itself is a very powerful keyword mining tool, and you can get a lot of keywords by using this tool well. Baidu can use: Baidu index, Baidu drop-down box, Baidu related search, Baidu HIVE BOX system, etc.

(3) Peer websites: We often use webmaster tools to query the keyword rankings of our own websites, and this can also be used to query the keyword rankings of other peer websites to mine keywords through peer websites.

(4) Keyword tools: There are also many specialized keyword mining tools on the Internet, such as Feiluda Keyword Tool, Jinhua Keyword Tool, Word Pursuit Assistant, etc. Some powerful teams will develop some keyword tools themselves.

(5) Related variants: Some words can be expressed in many ways, such as: hotel, inn, hotel, restaurant, network promotion, website promotion, network marketing, website marketing, etc. You can search for different expressions.

(6) Industry hotspots: Every industry will have some industry hotspots, such as well-known brands, new technologies and new products on the market. , will become a hot spot in the industry and will be searched by many people.

(7) Seasonal vocabulary: Some words are seasonal, such as spring clothes, winter clothes, wheat and rice planting, prices of different agricultural products, festivals and solar terms.

(8) Forums, post bars, questions and answers, QQ groups: Every industry has some platforms, and people in the industry gather in large numbers to see what everyone is discussing and asking, and also to dig out some keywords.

(10) Statistical tools: The website will be equipped with statistical tools to see which words users search for to enter the website. By associating, expanding and mining these search words, we can also get many long-tail keywords.

(1 1) expansion of core words: adding some words before or after the core words: how, how, region, gender, brand, model, size, applicable occasions, people, etc., can expand many related keywords.

(12) Split and merge: professional teams will use some tools to split and merge keywords, such as the traffic route query from city A to city B, and a large number of keyword pages can be made by using provinces and cities across the country; For example, men's casual shoes are size 36, and a large number of keywords can be obtained by changing gender, type and size.