How to improve the occupancy rate

Excellent service and comfortable, convenient and fast experience are the main factors to attract repeat customers. Perhaps the hotel can improve the occupancy rate in a short time through some marketing means, but if the hotel service is not up to standard, it can not remain optimistic for a long time. For example, the XX Hotel in Beijing, less than three months after its opening, has an average occupancy rate of nearly 60%, with the highest occupancy rate exceeding 80% in a week. Generally, the average occupancy rate of large hotels is around 20% within one year of opening. One of the reasons why hotels can achieve high occupancy rate is the high service level. The key point is to improve the economic benefits of the hotel by letting every employee provide high-quality, efficient and satisfactory services to the guests.

Therefore, improving the hotel's service level and enhancing its competitiveness is the fundamental way to increase the occupancy rate. In one case, L, the waiter of XX Hotel, could find that a pair of trousers was missing after the guest checked out. The waiter l knows that the trousers are given by the customer's good friend, so he cherishes them. I decided to send my pants to customers according to the address on the accommodation list. I also attached a card when I mailed my trousers, wishing him a happy family and smooth work. After that, the customer came to the city again to continue to stay in the hotel.

Hotel service is generally regarded as instant service in the industry, that is, face-to-face service with guests. When the guest leaves the hotel, the service ends. In the case, L not only provided face-to-face instant service, but also provided after-sales service, turning satisfied guests into loyal guests. The loyal customers brought by this excellent service are valuable assets of the hotel.

2. Strengthen brand building.

Judging from the current hotel market, foreign brands in five-star hotels occupy the top market, and their occupancy rate, average house price, customer structure and income level are the best. This is the charm of the brand! For another example, the average occupancy rate of Home Inns in the first quarter was 84.4%, the economic brand list was TOP 1, and the brand index was as high as 222.96. The Hanting brand index of the second place was 162.27, and the average occupancy rate in the first quarter was 9 1%, up 9% year-on-year; In the last seven days of TOP5, the average occupancy rate in the first quarter reached 79.5%, which was much higher than other hotels with low brand influence. Therefore, in order to improve hotel occupancy rate, brand building is an essential step.

The first step to do a good job in hotel brand building is to do a good job in brand positioning. Hotels must first establish brand positioning points, which are the elements of brand positioning. Secondly, the spread of hotel brand image makes hotel guests know, know, understand and accept this positioning. Hotels can spread through traditional media, online media and other new media, and then carry out brand marketing through event marketing, leverage marketing, topic marketing and crisis marketing. I have seen such a hotel on the Internet. The hotel not only printed the name and logo of the hotel on the napkin in the restaurant, but also printed the history of the hotel on it. 20 1 1 This year coincides with the tenth anniversary of the opening of the hotel, so the hotel printed "200 1-20 1 1" on the napkin, which not only conveyed the history of the hotel to customers, publicized the brand culture of the hotel, but also showed the glory of the tenth anniversary of the hotel. This behavior of the hotel left a deep impression on many customers.

3. Hotel characteristic innovation

With the increasing homogenization, it is an effective way to improve the occupancy rate for hotels to make their own characteristics. Some insiders suggest that hotel features are more important than star ratings. In order to attract customers, hotels should make features. As long as there is a special place, customers will remember you and think of you the first time next time. In addition, hotels should pay attention to innovation while making characteristics. Innovation is one of the real ways for enterprises to survive. Innovation includes technological innovation and appearance innovation of hotel products, as well as service innovation and management innovation.

There is such a hotel, and its weather forecast reminder is a major feature of the hotel, which makes the guests who have stayed unforgettable. When you enter the hotel room, you can see a special good night card on the bedside table, which says the weather forecast, an umbrella next to it in rainy days, and a reminder of "keep warm and beware of catching a cold" in cold days. The hotel's special service has been widely praised by guests and its operation is also very good. Although it is a four-star hotel, its annual revenue of 201/kloc-0 is more than 60 million yuan, ranking among the best in the region.