Characteristics of Langzhong Hotel Market Segmentation

Divided into teams and individual travelers.

According to market segmentation, it can be divided into two categories: team and individual, and these two categories can be further subdivided according to the different characteristics of guests.

When entering the PMS system, the team is arranged to use the team's market segmentation code. Generally speaking, the number of rooms used by the team is relatively large, and the price will be lower than that of individual guests. According to the different nature of the team, you can further divide it into business groups, conference groups, government groups, tour groups, series groups, reward groups and so on. According to the tourism market of the hotel, we can add more categories, such as religious groups, training groups, trade fairs, exhibition teams and so on.

With the emergence of many new sales methods, new market segments have emerged, such as private room cooperation and individual customers. For example, the buyout cooperation of the same journey. Com falls into this category. In this way, the channel dealer will sign a private room sale agreement with the hotel and pay the hotel in advance.