Traditional Culture Encyclopedia - Hotel accommodation - What are the better hotel groups in the world? Which ones entered China?

What are the better hotel groups in the world? Which ones entered China?

The reputation of the names or brands of internationally renowned hotel groups in the market is often higher than the standards set by a certain country, because the brands are launched by these groups according to market demand, which has a very clear market positioning, reflects the future competition direction of the hotel industry, represents the fashionable service trend, and is recognized and respected by guests. For decades, both business guests and tourists have been used to choosing their favorite brand hotels. When Holiday Group first entered China, it only launched holiday brand hotels. In order to meet the needs of business guests, crowne plaza, intercontinental and other brands have been launched one after another; The Marriott brand was the first to enter the China market. At present, their group has launched a brand-wide development strategy, including high-end Ritz-Carlton, Marriott and Renaissance, as well as high-end Marriott, New Century and Ramada. Even if it is the same brand of Marriott, the differences between brands also reflect different styles. For example, Marriott embodies European and American classical styles, revives the modernist style of pursuing intelligent business, and different styles adapt to different market demands. Accor Group has expanded Sofitel, Novotel and other brands in China market, and recently added Samsung? Quot Mercure brand was introduced to China, and it is planned to grow to 50 brands in 2008.

Www.fedint.com/docc/lbgsjj.htm, Port Federal International Hotel Management Company

Beijing Ambassador Friendship International Hotel Management Co., Ltd.;

www.sgfhotels.com/

Jingjiang Les Roches

www.lrjj.cn/

Golden Lion (International) Hotel Management Group Co., Ltd.

www.gold-lions.com/

Kaiyuan international hotel management company

www.hznow.com/jdxx/glgs/200506/32 1.html