Traditional Culture Encyclopedia - Hotel accommodation - Is it necessary for the hotel to take a VR panorama? Can Bajie VR shoot?
Is it necessary for the hotel to take a VR panorama? Can Bajie VR shoot?
When we open Ctrip and see those vr hotels, we can really understand the information of the whole hotel and increase customers' trust in the hotel. The hotel does vr panorama not only for the environmental display of the hotel industry, but also for improving its own brand marketing and operation promotion. After all, the audience is not only customers coming and going, but also some potential audiences can be explored. Vr Hotel provides customers with one-to-one real hotel environment and all-round three-dimensional display, which enhances the customer experience to a certain extent and makes customers feel more at ease and convenient when choosing a room.
After all, vr panorama is real and three-dimensional. Compared with pictures, it is more real and convincing, which makes people more inclined to this kind of hotel. Isn't this invisibly bringing more benefits to the hotel? Moreover, according to Ctrip's official data, the hotel order conversion rate of vr Panorama is much higher than that of ordinary hotels, so the marketing strategy of VR Panorama+Hotel is very correct.
In the previous Ctrip page, the hotel could only simply browse and watch, and the pictures could not attract customers without comparison. In the case of only pictures and prices, we are often more willing to believe the comments and word-of-mouth given by people who have been there, and the information we get is also very one-sided. Moreover, under the screening of price arrangement, hotels of the same type are all screened out at once, and it is difficult to highlight the hotel characteristics only by pictures. How can users choose you?
But now these pain points can be easily broken through for vr panorama. Vr Panorama+Hotel can truly show the style of the hotel. The visual impact brought by vr panorama is not comparable to that of plane graphics. We can rotate 720 degrees and browse every corner of the hotel. At the same time, start the interactive experience of the hotel, embed live audio commentary in the vr hotel, and increase the hotel brochures and promotional videos, so that consumers can have an immersive understanding of the hotel when booking a hotel in Ctrip, which is more convenient for ordering. In fact, if you pay more attention in your life, you will find that not only Ctrip, but also VR panorama has come to our life.
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