Explain the difference between traditional hotel marketing and e-commerce marketing?

E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. The purpose is to cultivate advanced applied technical talents who systematically master the basic knowledge and skills of e-commerce, are familiar with the basic business processes of various e-commerce activities, and can skillfully use e-commerce skills and modern information technology to engage in e-commerce activities, e-commerce website and system construction and security maintenance, and e-commerce management. Basic introduction

Electronic commerce. Generally speaking, e-commerce refers to the use of the Internet to carry out business activities. When an enterprise directly connects its main business with its employees, customers, suppliers and their partners through intranet, extranet and internet, the activity that occurs is e-commerce. A new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. Cultivate innovative compound electronic commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, and use computer information technology and modern logistics means to improve enterprise management methods and improve enterprise management level.

Folding professional direction

E-commerce has six directions: website design and program direction, online marketing editing direction, online product planning direction, enterprise informationization, personal online entrepreneurship and bank card research and development direction. E-commerce majors need different courses in different institutions. Some universities pay attention to e-commerce network technology and computer technology, while others will pay attention to business model. These are mainly reflected in the departments where this major is located, some in the school of management, some in the school of information science and technology, and some in the school of software. In this way, the professional knowledge of students trained in various colleges and universities will be different.

Employment direction

After graduation, I can be engaged in bank background operation (network operation), web page design, website construction and maintenance of enterprise e-commerce employers, or network editing, website content maintenance and network marketing (including international trade), enterprise commodity and service marketing planning, or engaged in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, e-commerce teaching and other work in schools at all levels. College students can also work as clerks in call centers, such as telephone sales and e-commerce assistants. The average annual salary is about 15W, which is quite good and worth recommending.