Promotional materials of plum blossom monosodium glutamate

1. National standard monosodium glutamate 99 plum blossom

Bachelor degree, master degree, master degree. People with this degree walk into the kitchen, but they can't tell the difference between oil, salt, sauce and vinegar. Don't think this is a spoof joke. I have a question for you: Do you know monosodium glutamate? Do you know that there are national standards for good monosodium glutamate?

You paid for a pack of monosodium glutamate, and ended up buying a "monosodium glutamate" with 70% salt. Are you depressed? Of course, it is also possible that, due to ignorance, you simply don't know that you are already a "sucker". What's even more frightening is that the color of monosodium glutamate becomes darker after adding salt, and unscrupulous merchants use their brains to add powder to bleach. That is, you have to pay the "cost" of health.

All right, let's not play the suspense. Let's get down to business.

A national standard (GB/T 8967-2000) promulgated and implemented in China in 2000 requires that the purity of monosodium glutamate is greater than or equal to 99% (the content of sodium glutamate is greater than or equal to 99%), which is called the 99 standard in the industry.

In other words, there are standards for good monosodium glutamate, and the purity of good monosodium glutamate should be above 99%.

Plum blossom monosodium glutamate, a leading monosodium glutamate industry in China, is a well-known trademark in China and a "green food" recognized by the Green Food Office of the Ministry of Agriculture. It is healthy and safe, so you can enjoy it with confidence.

"99 Plum Blossom" healthy monosodium glutamate will be used on 20 13 in Olympic Year and Healthy Year.

2. Who is the mother of "Chicken Essence"? -Plum blossom monosodium glutamate, very direct and fresh!

Who is the mother of chicken essence? A: monosodium glutamate!

Look at the ingredients of chicken essence: monosodium glutamate above 35%, salt 40%, starch 15%. It can be seen that the umami flavor of chicken essence mainly comes from monosodium glutamate, which is the mother of chicken essence.

As we know, chicken essence is made of monosodium glutamate, salt, starch and other additives through mixing and drying. The next question is: Should our health stay away from salt and additives, or vice versa? I believe that you will come to the correct conclusion by yourself after knowing how the chicken essence returns.

In the seasoning category, monosodium glutamate is rare; MSG is fresh. 99 plum blossom monosodium glutamate is not fancy, and 99 plum blossom monosodium glutamate is very direct and fresh. As long as you understand, there are national standards for good monosodium glutamate, and the purity of good monosodium glutamate should be above 99%. Don't worry about salt, additives and so on.

3. High purity, safer-plum monosodium glutamate, keep 99 healthy line.

6 grams of salt a day, can you control it?

Not alarmist. In China, the number of cardiovascular and cerebrovascular diseases such as hypertension caused by halophilia can reach more than 654.38+10,000 every year. Health experts suggest that the daily salt intake of each person should not exceed 6 grams. Special reminder: once you find abnormal blood pressure, you should first keep a light diet and strictly control the intake of salt.

However, please note: salty, not only from salt!

Non-99 standard monosodium glutamate, as well as this "essence" and that "essence" seasoning, all contain a lot of salt and other additives, which makes it difficult for you to accurately control the amount of salt used. For the sake of health, you have been busy controlling salt and dieting for a long time. Don't forget the last step, use high-purity monosodium glutamate, without salt or additives.

Plum blossom monosodium glutamate-the leading brand and invisible champion in the domestic monosodium glutamate industry, its products are exported to more than 50 countries. Plum blossom monosodium glutamate is produced according to the national standard 99, brewed with pure grain, without adding salt or any other additives.

Olympic year, healthy year, take action, from now on, use "99 plum blossom" healthy monosodium glutamate.

Let you know this flower-99 plum blossom, which is "fresh" in 50 countries around the world.

There is a tiger king in the mountains and a champion in the flowers. The annual sales volume of 99 plum monosodium glutamate is 500,000 tons, accounting for 1/3 of the national sales volume. Its products are exported to more than 50 countries in the world and stand proudly.

Hebei Meihua monosodium glutamate group has two production bases in Langfang and Tongliao, with an annual capacity of 65,438+200,000 tons of corn and 500,000 tons of monosodium glutamate, with an annual output value of more than 6 billion yuan. It is one of the largest monosodium glutamate producers in the world.

In China, plum monosodium glutamate has high purity and good quality, and most well-known food enterprises, chain restaurants and well-known condiment manufacturers have purchased it. Abroad, products are exported to more than 50 countries and regions such as Western Europe, North America, South America and Southeast Asia. Plum blossom monosodium glutamate is a direct supplier and partner of the world's top 500 food and commercial enterprises.

With more and more attention paid to food safety, Meihua monosodium glutamate stepped forward and pushed the 99 national standard to be responsible for the health of ordinary people.

Plum blossom monosodium glutamate, a leading brand in domestic monosodium glutamate industry, is a well-known trademark in China, and is recognized as "green food" by the Green Food Office of the Ministry of Agriculture.

Olympic year, healthy year, for your health, take immediate action, from now on, use "99 plum blossom" healthy monosodium glutamate.

The monosodium glutamate with 80% purity will be eliminated within two years.

There are two purity standards of monosodium glutamate in China-sodium glutamate content is 99% and 80%. In view of the difficulty in controlling the quality of monosodium glutamate with 80% purity and the substantial improvement of people's living standards in China, the National Standardization Committee has accepted the motion to revise the standard, and the standard of monosodium glutamate with 80% purity in China will be abolished within two years, and pure monosodium glutamate will also be withdrawn from the market. This was revealed by Shi, president of China Fermentation Industry Association, at the press conference held by Hebei Meihua MSG Group.

Shi said that at present, the output, quality and consumption of monosodium glutamate industry in China rank first in the world. The output of monosodium glutamate increased from 500,000 tons in 1949 to over 0.7 million tons in 2006. There are nearly 30 large enterprises with an annual output of more than 50,000 tons, with excellent quality. In these large enterprises, although some enterprises also produce 80% pure monosodium glutamate (the other 20% is salt), the quality is absolutely no problem. The problem is that individual small enterprises turn monosodium glutamate white, which makes the color of raw materials different. Cctv 3？ 15 exposure It is those small enterprises that add "insurance powder".

Shi said that the scientific name of "insurance powder" is sodium sulfite, which is a food additive, but it should not be added excessively, which will cause gastrointestinal dysfunction of consumers.

Shi stressed that consumers should not lose consumer confidence because of problems in individual small enterprises, or even doubt the quality of the whole monosodium glutamate industry in China. He said that the monosodium glutamate industry in China, led by companies such as Meihua, Hongmei and Ling Hua, especially Meihua monosodium glutamate with an annual output of 400,000 tons, not only has advanced production technology and modern production equipment, but also has a very high quality management level. They not only have product testing equipment in each workshop, but also have a group testing and testing center. The whole production process is sealed, and the sterility of the production line is equivalent to that of pharmaceutical enterprises.

Liu Senzhi, vice president and chief engineer of Hebei Meihua monosodium glutamate group, said that in June of this year, 9 large monosodium glutamate producers, including Meihua monosodium glutamate, jointly issued an initiative to the state to cancel the salted monosodium glutamate with a purity of 80%. There are five reasons: first, the standard monosodium glutamate was produced during the period of commodity shortage. In order to let as many people eat monosodium glutamate as possible, it is not necessary to allow the addition of 20% sodium chloride. Second, 80% pure monosodium glutamate is easily confused with 99% pure monosodium glutamate, especially among people with less consumption knowledge, which is unfair to the market development of high-quality monosodium glutamate. Thirdly, needle-shaped monosodium glutamate with a purity of 99% has been produced, which can completely replace the high-purpose monosodium glutamate that is easy to melt when eaten. Fourth, the quality of 80% pure monosodium glutamate is not easy to control, and it is also easy to be exploited by some cynical people. Fifth, now 80% of pure monosodium glutamate has been forced to add the words "salt monosodium glutamate", and a two-year transition period is enough.

It is reported that Meihua monosodium glutamate group is a large private enterprise engaged in corn deep processing and a national key leading enterprise in agricultural industrialization. At present, the annual processing capacity of corn is 6.5438+0.2 million tons, the production capacity of starch is 800,000 tons, the monosodium glutamate is 400,000 tons, and the by-product of monosodium glutamate is 6.5438+0.0 million tons. Plum blossom monosodium glutamate has passed many international quality certifications and is a green food. (2007.4)

6. Leading enterprises push national standards-hoping to speed up the popularization of 99% pure monosodium glutamate.

(Reporter Wang Yanan Zhang Kun) Although the three-day National Sugar and Liquor Trade Fair ended in Chengdu, Hebei Meihua monosodium glutamate group, a leading enterprise in China monosodium glutamate industry, pushed the national 99% monosodium glutamate standard, but it left a deep impression on the participants, especially the condiment industry.

For a long time, there are two purity standards of monosodium glutamate in China-the content of sodium glutamate is 99% and 80%, and the latter is reduced by adding salt or sugar. Plum blossom monosodium glutamate has commissioned a professional market organization to investigate and found that more than 98% consumers do not know that monosodium glutamate has standards. This has given a wide range of so-called fresh and salty flavor essence living space, and even fake and shoddy products have also crossed the street.

As a national key leading enterprise in agricultural industrialization engaged in corn deep processing, the annual output value of Meihua monosodium glutamate is 6 billion yuan, and its products are exported to more than 50 countries and regions such as Western Europe, North America, South America and Southeast Asia. It is one of the largest manufacturers of monosodium glutamate in the world. Over the years, Meihua monosodium glutamate has adhered to the coordinated development of enterprise development and environmental protection. The total investment of environmental protection facilities has accounted for 28% of the total fixed assets, including 3 sewage treatment plants, 16 UASB anaerobic reactors and 3 aerobic combined biochemical tanks. The COD value of wastewater discharged from the sewage treatment plant of Hebei Branch is lower than 150mg/ l, and that of Tongliao Branch is lower than 100mg/l, all of which are better than the COD value of wastewater discharged from monosodium glutamate industry (lower than 300mg/l) stipulated in the National Pollutant Discharge Standard for monosodium glutamate industry.

Plum blossom monosodium glutamate is brewed with 100% pure grain, and the purity is over 99%. At the same time, we will continue to expand the influence of national recommended standards in industry and society. On June 5438+ 10, 2007, nine large-scale monosodium glutamate producers in Meihua monosodium glutamate joint industry issued an initiative to cancel 80% salted monosodium glutamate nationwide: First, standard monosodium glutamate was produced during the period of commodity shortage, and in order to let more people eat monosodium glutamate, 20% sodium chloride salt was allowed. Second, 80% pure monosodium glutamate is easily confused with 99% pure monosodium glutamate, which infringes on the interests of consumers. Thirdly, needle-shaped monosodium glutamate with a purity of 99% has appeared, although it is necessary to eat high-grade monosodium glutamate (fine powder) which is easy to melt. Fourth, the quality of 80% pure monosodium glutamate is difficult to control. Fifth, now 80% of pure monosodium glutamate has been forced to add the words "salty monosodium glutamate", and a two-year transition period is enough.

Last year, 65438+February 1, the new national standard GB/T 8967-2007 "monosodium glutamate" was officially implemented. The standard divides monosodium glutamate products into three categories: ordinary monosodium glutamate, salted monosodium glutamate and fresh monosodium glutamate. Whether you add salt or fresh monosodium glutamate here, you should use 99% monosodium glutamate to add salt and fresh, and you should indicate it on the package.

Many experts in the industry believe that on the basis of popularizing 99% pure monosodium glutamate in the first stage, we should speed up the popularization and eliminate 80% pure monosodium glutamate as soon as possible. The earlier this work is carried out, the more beneficial it will be to the overall development of the industry, the more conducive to technological innovation and the more conducive to the adjustment of product structure.

—— Originally published in China Food News on March 3rd1.

7. Knowledge is the hegemony of consumption —— Talking from "99 Meihua Good MSG"

Recently, there was a TV advertisement that was worth pondering. It was a plum blossom monosodium glutamate advertisement endorsed by Ni Ping. In the film, China's famous mouth told us: "There are standards for good products. Good monosodium glutamate is made of pure grain. Good monosodium glutamate, purity greater than or equal to 99%. To buy monosodium glutamate, please look for the 99 national standard. " Obviously, the manufacturer wants to push the "standard" by the credibility of the former CCTV "First Sister". The so-called "third-rate enterprises make products, second-rate enterprises make brands, and first-class enterprises make standards" probably means that Meihua will be a first-class enterprise in the monosodium glutamate industry in China.

However, the popularity of plum blossom seems to be not high, not to mention that it is too hard for an enterprise to push the national standard like a mountain.

But when we know what 99 MSG is and what the national standard of 99 MSG is, everything can be understood.

There are standards for good monosodium glutamate.

Good monosodium glutamate, there are standards. This is what Ni Ping said in the advertisement, which is also true.

On March 15, 2007, CCTV exposed that Suzhou Tianshui monosodium glutamate was added with insurance powder (industrial strong bleaching powder). It is related to the food safety of thousands of families. When the news came out, the whole country was in an uproar. For a time, the right or wrong about MSG became a hot topic. Soon, giant companies such as Meihua monosodium glutamate joined hands with industry associations to hold a press conference, strongly calling for the compulsory implementation of the national 99 monosodium glutamate standard, as well as the salt-free innocence of monosodium glutamate and the health of consumers' intestines and stomach!

So, what is the 99 national standard? Can monosodium glutamate that does not meet the national standard be listed for sale? It turns out that the national standard dispute has a long history. There used to be two quality standards for monosodium glutamate in China: one is GB/T8967-2000, which was officially implemented on September 1 day, 2000, requiring the content of sodium glutamate to be greater than or equal to 99%, also known as 99 monosodium glutamate; The other is the standard 1993 officially implemented in February, which allows the content of sodium glutamate in monosodium glutamate to be greater than or equal to 80%, which is also commonly known as 80 monosodium glutamate. The existence of 80 monosodium glutamate standard makes some illegal enterprises take advantage of this opportunity to increase the added ingredients of monosodium glutamate at will, and some even increase the salt content to more than 70%. Too much salt will darken the color of monosodium glutamate, leading to the practice of adding sodium hydrosulfite.

The national standard GB/T 8967-2007 "monosodium glutamate" was officially implemented on June 5438+February 1 day, 2007. According to the added ingredients, the standard divides monosodium glutamate products into three categories: ordinary monosodium glutamate (99 monosodium glutamate), salty essence and fresh monosodium glutamate, and requires that it be clearly stated on the packaging. The standard also stipulates that whether it is salt or fresh monosodium glutamate, 99% monosodium glutamate should be used to add salt and others.

As the largest monosodium glutamate enterprise in China and the world, it is understandable to insist on the main production and promotion of 99 monosodium glutamate. First, the quality of standard products is easy to control; Second, additive products are easy to mix with fish, and finally the city gate caught fire, which affected the fish in the pond.

Knowledge is the hegemony of consumption.

"City Holiday" weekly has clearly published its own proposition-"knowledge is the hegemony of consumption". In my understanding, this sentence means: only when you have money can you get benefits, know how to buy correctly and enjoy the real value of the goods you buy. Possession is not equal to enjoyment, and enjoyment requires knowledge and taste.

Have you ever drunk dry red and sprite? Some people think it's fashionable. In fact, dry red wine needs dehydration and sugar removal. Drinking Sprite instantly changed from a bottle of high-grade wine with hundreds of thousands of dollars to a bottle of wine with water and sugar that can be seen everywhere for more than ten dollars. Isn't it ridiculous to destroy dry red?

Walking through the lobby of a five-star hotel with Havana cigars? Cigars are called "the ultimate luxury and mystery of men", which is manifested in the cumbersome procedures and luxury when smoking cigars. Top cigar customers will set up a cigar cellar in their own residence, super cigar customers will reserve private cigar space in the cigar room, and junior cigar customers must be equipped with at least one moisturizing box to "raise" cigars. It is enough to smoke filter-tip cigarettes with lighters, while cigars, so expensive, need a series of special smoking utensils to serve. A mature cigar smoker should be equipped with a complete set of cigar equipment, including cigar box, cigar scissors, puncture outfit, ashtray, sheepskin cover for travel, sulfur-free long matches ... Of course, it's okay to use a lighter, but at least it should be Zippo or DuPont. Smoking a cigar worth $50 may require a set of smoking utensils worth $20,000. Every procedure can show your boldness and temperament as a man. Without this knowledge, no matter how much money you have, even if you smoke a $440 Cohiba, it will become a laughing stock.

Perhaps, talking about luxury consumption itself is a luxury topic. It takes a lot of money and time to support it, and our consumption knowledge is so poor that we can't even figure out how to consume a pack of monosodium glutamate!

We are too busy!

Many people think that eating too much monosodium glutamate will be harmful to health. Some people say that people will become stupid if they eat too much monosodium glutamate. Some people say that Europeans and Americans don't eat monosodium glutamate; Some restaurants simply declare that "we don't use monosodium glutamate"!

Is that really the case? MSG 1909 was discovered and patented by Ajisen Company of Japan. MSG contains a large amount of glutamic acid, which is an amino acid needed by human body, 96% of which can be absorbed by human body and form protein in human tissues. It can also combine with blood ammonia to form glutamine which is harmless to the body and alleviate the toxic effect of ammonia produced in the process of tissue metabolism; It can also participate in brain protein metabolism and glucose metabolism, promote the oxidation process, and play a good role in the normal activities of the central nervous system.

1987, the Food and Agriculture Organization of the United Nations and the World Health Organization held the19th meeting of the Food Additives Regulation Committee in The Hague, and made provisions on canceling the consumption limit of monosodium glutamate. After collecting more than 9,000 kinds of literature and experimental data, the US Food and Drug Administration added new animal experiments, and reached the conclusion that "under the current dosage and usage methods, long-term use of monosodium glutamate has no obstacles to the human body". 1999, China completed the long-term toxicological test of monosodium glutamate, and the conclusion is completely consistent with the international, that is, it is safe to eat monosodium glutamate.

Therefore, scientific research shows that eating monosodium glutamate is not only harmless, but also healthy.

However, are we interested in learning about this? Do we have time to understand this? We are too busy, too busy making money, but we ignore quality consumption.

Do you know anything about towels? An ordinary towel is about 10 yuan. Because the material is thick and the towel surface is thin, it is slippery when washing, with poor water absorption and easy to dry and harden. How about buying a high-grade cotton worsted product? Each 100 yuan. Is it too expensive? You know, a towel can last at least 90 days, and the daily consumption is just the price of a pack of napkins! A good towel is soft to the touch and comfortable to wash your face, and because of its good washability, you don't have to rub your face hard, just apply it gently. A peach blossom face that loves beauty, a good towel is the best care. Is the towel too cheap compared with thousands of dollars of skin care products? Do you know where I can buy good towels? Do you know that the raw materials of a good towel can be high count cotton, suede, organic cotton, natural colored cotton and corn fiber?

We were so busy that we lost our common sense of life.

Don't let advertisements guide your life.

The less we know about life, the more likely we are to follow in the footsteps of advertisements.

There is a saying in health care industry that "there are two kinds of people who sell goods, old people who are afraid of death and women who brag". Health products are full of threats to the elderly. Cardiovascular disease is the first killer of human beings, and there are many health care products for cardiovascular disease. There is a joke that an industry veteran said that health care products should be sold like this. The first round of advertising said that if you listen to me, your illness will be fine, and the goods sold by 30%. The second round of advertising said that if you don't eat me, you will die, and the goods will be sold at a 30% discount; The third advertisement said, listen to me, the dying people are still alive, and all the goods are sold. So any direct selling and conference marketing is aimed at the elderly. Old people who are thrifty and cautious in consumption will buy back a bunch of ordinary products with little use at expensive prices under the deception of advertisements.

Let's talk about monosodium glutamate. Some people who sell chicken essence say that eating monosodium glutamate is easy to get thirsty. Where's chicken essence? According to the recommended standard of chicken essence industry in 2004 (there has been no standard in this industry), chicken essence seasoning is made of monosodium glutamate, edible salt, chicken/chicken bone powder or its concentrated extract, disodium nucleotide seasoning and other auxiliary materials, with or without seasoning, through mixing and drying. Among them, monosodium glutamate accounts for about 40% of the total components, salt accounts for more than10-40%, and starch accounts for more than 15%.

MSG is the mother of chicken essence. Why do chicken essence sellers attack monosodium glutamate?

Now the advertisement of plum blossom monosodium glutamate says that good monosodium glutamate has standards. Please look for 99 plum blossoms when buying monosodium glutamate.

I saw the advertisement and checked the national standards. When I buy monosodium glutamate, I will carefully check the packaging to see if the content of monosodium glutamate is greater than or equal to 99%. What about you?

—— Kong Fanren, Chairman of Zheng Qi Gumu International Consulting Agency

Celebrity column on consumer rights originally published in City Holiday on April 30th, 2008.