Traditional Culture Encyclopedia - Hotel accommodation - I want to know about the distribution of Holiday Inn Express in China.

I want to know about the distribution of Holiday Inn Express in China.

Intercontinental Hotels Group, the world's largest hotel management company, announced yesterday (19) that it launched the joining plan of Holiday Inn Express in China for the first time, marking the brand's accelerated entry into the China market.

Starting from 199 1, Intercontinental began to explore mid-range business hotels between budget hotels and four-star hotels. In the same year, Holiday Inn Express was established in America. Up to now, it has more than 1700 hotels and 143500 rooms in the world. There are 574 Holiday Inn Express hotels under construction in the world, with an average of 1 new stores opening every four days. About 95% of Holiday Inn Express in the world are franchised hotels. Franchisees are required to pay intercontinental royalties and operation support fees according to their own revenue ratio. Intercontinental will provide unified training for franchisees and enjoy group information and global customer reservation resources.

At present, the future franchise mode will be first launched in the major economic centers of China. The main target cities of Holiday Inn Express include Shanghai, Beijing, Guangzhou, Chengdu and other cities in the Yangtze River Delta and Pearl River Delta. At the same time, developers with many hotel properties will also become the priority partners of the group. In addition to providing franchise mode, IHG will also provide original hotel management mode for holiday express hotel owners who wish to cooperate.

It is reported that Holiday Inn Express, which has opened in China, is located in Hongkong, Beijing, Shanghai, Dalian and Tianjin. Five hotels will open in Shanghai, Suzhou and Hefei this year.