The Development of Foreign Chain Hotels

The development of budget hotels in the world has gone through four historical stages: germination and early development; A period of vigorous development; Brand adjustment period; Reconstruction period.

In 1930s, with the rise of mass consumption in the United States and the development of expressway network, motels began to appear, providing cheap accommodation services for ordinary people.

After World War II, the prosperity of American economy promoted the development of mass tourism and triggered a large demand for middle and low-grade accommodation facilities. The establishment of intercity expressway network has promoted the popularity of motels. Holiday Motel, founded in 1952, improved the service quality on the basis of absorbing the past experience of motel development, and tried to replicate products and services in a standardized way for the first time. It has developed rapidly along the expressway network in the United States in just ten years. Entering the 2 1 century, budget hotels have entered a new round of rapid development. This is mainly manifested in the market development of budget hotels in developing countries and the development of local brands. In China, Southeast Asia and other regions, the expansion of budget hotels is very rapid. World-renowned budget hotel brands have entered one after another, such as Ibis of Accor Group, Formula 1, Super 8 of Shengda Group, Days Hotel, Holiday Inn Express of Intercontinental Group, etc. , all aimed at the Asian market. At the same time, some economical hotel brands in Asia have also begun to develop.