Traditional Culture Encyclopedia - Hotel accommodation - How to name a hotel?

How to name a hotel?

Hotel naming skills: First, the name should give people a warm feeling of home: tourists just want to go back to the hotel to rest after a day's play, and the hotel is also people's second home away from home, so intuitive feeling is very important. Second, pay attention to the meaning of the name: merchants should also consider whether the meaning of the name is discriminatory. Third, pay attention to highlighting concepts and momentum: when naming hotels, pay attention to highlighting concepts and momentum.

First, the name should give people a warm feeling of home.

After a day's play, passengers just want to go back to the hotel to rest, and the hotel is also the second home for people to go out, so it is very important to give people an intuitive feeling. Pay attention to the hotel name to give people a warm feeling of home, so be sure to add a little intimacy and impression to consumers' hearts, so don't be unfamiliar with the store name.

Second, pay attention to the meaning of the name

When naming a hotel, merchants should not only consider how to attract customers' attention, but also consider whether there is discrimination in the meaning of the name, otherwise it will disgust consumers. For example, in Xi Yue, "Xi" means hope and carries the hopes and dreams of the hotel, which seems to indicate that the hotel is about to go through a glorious course. The word "Xi Yue" is mainly "carrying hope".

Third, pay attention to highlighting concepts and momentum.

Every hotel has a different concept, so we should attract consumers according to this. So when naming a hotel, we should pay attention to highlighting the concept and momentum. Often, this type of small-name hotel does not dare to use it, but it can show the atmosphere and tasteful taste. For example, the name "Guan Kai" is quite atmospheric, and it has the spirit of "a invincible teacher wins the world".

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