What is a boutique hotel?

Originated from French, the word "boutique" originally refers to a small shop specializing in fashion clothes. Boutique hotel originally refers to a private, luxurious or exotic hotel environment originating in North America, which distinguishes it from large chain hotels by providing unique and personalized life and service level.

This kind of hotel emphasizes "small and exquisite" in the decoration environment. Its rooms are few, but its interior decoration is extremely luxurious and unique. In terms of service, boutique hotels use butler service, and the ratio of service personnel to guest rooms is 3: 1, or even 4: 1, while in star-rated hotels, this figure is usually 1: 1, with a maximum of 2: 1. This kind of hotel faces a very small number of customers with high income and high taste.

Since its birth, boutique hotels have won the favor of many investors and managers with their good market performance and consumption development trend. Both Starwood and Marriott have established their own boutique hotel brands. In China, compared with the current real estate market, this kind of hotel has attracted more and more attention from investors in the real estate industry because of its low operating cost, little influence by macro-control policies of real estate and relatively small investment risk. In recent years, many influential boutique hotels have appeared in Shanghai and other places.

A hotel industry veteran analyzed that market segmentation is the only way for the development of the hotel industry. Boutique hotels will win more space for survival and development by virtue of their own characteristics and service concept. Baike.baidu/view/1251940, trlate.google/trlate_t#, Boutique Hotel is actually a high-class hotel.

Even if there are high-end shops in the hotel,