How to treat the phenomenon of cheating customers in many places?

At present, the domestic tourism fever has soared, but the corresponding tourism market chaos has also appeared one after another, especially in some hot tourist areas. Almost every holiday, travel agencies, scenic spots, hotels and other companies will cheat and blackmail customers. In Xiang Xue, northeast of China, businessmen often bully customers. ? Hotels successfully booked by Hainan tourists online were forced to change rooms and raise prices, and some tour guides beat and threatened tourists.

There is a popular psychological hypothesis about the fraudulent behavior of the above-mentioned merchants to tourists. ? What do businessmen think this kind of transaction is? One-time deal? In other words, the businessman knows that the same tourist will not come to snow for the second time. This expectation is in line with tourists' psychology in theory. As a tourist, I usually don't choose the place I have visited on my next trip. This expectation will lead merchants to acquiesce in a one-time transaction (single game) between themselves and individual customers, and the tour guides in Heilongjiang know that this is what they say? This is a once-in-a-lifetime place? . In this case, assuming that the income from fraud is 100, the cost of breach of contract is 0, and the income from cooperation (that is, contract performance) is 50, it is inevitable to choose fraud. But this is not a real economic explanation. Although there is a single game between businessmen and individual customers, in today's developed information dissemination system, the behavior of businessmen can not be kept secret. Tourists who have been hurt once will not come to the northeast again, but this information will affect other tourists, so businessmen will face the whole tour group, and the game between businessmen and tour groups is multiple games.

In addition to scenic spots and hotel fraud, Ctrip, Qunar, Tuniu and other major travel websites? Little tricks? It also makes consumers hard to prevent. Tuniu Travel Network was complained by tourists that it encountered unreasonable charges when it was returned and changed. After canceling the air ticket and hotel fee of 64,000 yuan, only 2 1 10,000 yuan can be recovered. According to informed sources, the agreement they signed with the hotel can only be rescheduled and cannot be cancelled, even if it is force majeure.

The Ministry of Culture and Tourism said that it is aimed at? Unreasonable low-cost tour? 、? Compulsory or disguised compulsory shopping consumption? 、? A day trip? Chaos and other outstanding problems, the next step is to safeguard the legitimate rights and interests of tourists, continue to carry out rectification actions in the tourism market order, continue to lock in market ills, increase rectification efforts, and continuously purify the tourism consumption environment.