Traditional Culture Encyclopedia - Hotel accommodation - How to use the hotel's network channels for better marketing?

How to use the hotel's network channels for better marketing?

First of all, it depends on what kind of hotel you are

If it's just an ordinary hotel with no special features, you can only work hard on the price and service. As for network marketing, it is nothing more than cooperation with domestic and foreign platforms, such as Qunar.com, Ctrip, booking tickets and so on.

Personally, I think it is of little significance for this type of hotel to spend money on the home page, because the traffic is too small for anyone to see.

If a better boutique hotel cooperates with the traditional booking platform, it is still necessary to make a web page. In addition, we should invite a high-value sleeper of B-grid to participate in the trial sleep, and make it into video or graphic and post it to various social platforms, including forums, blogs, live broadcasts, short videos and so on.

But if you are a B&B hotel, then online marketing is very important. In addition to cooperating with the traditional platforms mentioned above, we should also cooperate with some distinctive homestay platforms recently, because these platforms have specific user groups and high loyalty.

In addition, we should pay more attention to the eye-catching effect brought by short video traffic. Many homestay owners and bosses try their best to attract traffic by relying on their own face value, face value characteristics and surrounding scenery, and promote their homestays by using Tik Tok, Aauto faster and live broadcast, which has achieved twice the result with half the effort.

Now is the Internet age. If we don't make full use of the power of the Internet, we will be eliminated.