Market Segmentation Basis of Heddeland Hotels

The process and strategy for enterprises to identify the target market.

Through market research, marketers divide the whole consumer market into several similar groups-sub-markets according to consumers' different desires and needs, different buying behaviors and habits, so that enterprises can determine their own target markets.

Market segmentation is actually a market classification method of seeking common ground while reserving differences. It is not to classify goods, but to classify consumers with different needs, and it is an activity process to identify buyers or user groups with different needs and desires.