What are the consumer stocks?

The so-called consumer stocks are stocks involving commercial chains, wine making, hotels and tourism. These stocks can generally be divided into three categories. First of all, stocks in the food and beverage industry, such as Kweichow Moutai, are favored by eight institutional analysts, including Guo Xin Securities and Guotai Junan Securities. Second, consumer stocks benefiting from consumption upgrading, including tourism stocks such as Huangshan Tourism and CYTS, household appliances stocks such as Gree Electric, Midea Electric Appliances and Qingdao Haier, and automobile stocks such as FAW Car and Jinlong Automobile, belong to industries in alternative consumption fields, such as pharmaceutical industry, including Sino-Singapore Pharmaceutical, Consistent Pharmaceutical, Yabao Pharmaceutical and Tasly. Analysts believe that the recovery of consumer stocks is inseparable from the current market environment. The impact of the subprime mortgage crisis has begun to appear. Many large American companies have recently issued loss announcements. People in the industry are worried that the housing crisis will lead to a recession in the United States. Recent indicators, such as unemployment rate, show that the US economy will at least experience a slowdown in 2008. The recession in the United States has affected the export volume of China enterprises, which in turn has led to a slowdown in China's economic growth. Then China's economy is likely to enter another cycle, and the valuation center of cyclical stocks will definitely move down. In this form, on the one hand, investors need to avoid risks, on the other hand, they need to find potential drivers of economic growth, so the consumer industry has entered people's field of vision. Analysts believe that short-term consumer stocks may continue to be sought after by the market if there are no major positive factors in the US economy. There are basically the following categories of consumption upgrading: 1, textiles and clothing. It is suggested that the seven wolves be cautious and optimistic for the time being. 2. Retail business giants, An Baili and Suning. 3. Real estate and building materials are the only ones that suggest holding shares temporarily. 4, travel advice optimistic about Mount Emei 5, medical care Tongrentang 7. Food and beverage Yili shares temporarily wait and see Tsingtao Brewery suggests buying stupid cats. For real estate and building materials, it is recommended to wait and see. For small developers, it is recommended to sell. In terms of textiles and clothing, it is not recommended to buy textile stocks. Large-scale mergers and acquisitions are the way out. We can pay attention to Buffett's so-called consumer monopoly enterprises: consumer brand monopolies with sustainable competitiveness, and those consumer brand monopolies with sustainable competitiveness will be our first choice for investment! Buffett has been looking for a consumer monopoly enterprise with sustainable competitiveness all his life. He found Coca-Cola and Gillette blades, and then invested heavily and made a lot of money! Monopoly is the main source of high profits, including administrative monopoly, resource monopoly, technology monopoly and brand monopoly, but brand monopoly is the most profitable and competitive, because most administrative monopolies are public enterprises, which are controlled by government prices and cannot obtain excess profits. For example, expressway and ports are administrative monopolies, but they cannot bring the expected return on investment to consumers. Most resource monopoly enterprises belong to cyclical enterprises, such as non-ferrous metal mines, whose performance is affected by the international average price and cannot obtain high profits; Technology monopoly can break out in a short time, but once technical barriers are overcome or replaced, the speed at which enterprises run to death is unimaginable. Only brand monopoly is the source of long-term high profits. Coca-Cola sells the breeze, and people drink the word "Coca-Cola", but these four words have been sold for hundreds of years and earned unimaginable wealth. Why does Buffett like consumer companies? Because almost all enterprises can't get rid of the influence of industry cycle, including banking, but consumer and pharmaceutical enterprises don't belong to cyclical industries. Although the economic environment has a certain impact on the consumer industry, on the whole, the consumer industry is one of the industries with the weakest periodicity. At the same time, consumption is also a hotbed of big bull stocks. From 1996 to 2006, the price of Yunnan Baiyao increased by 19 times, ranking first! Yili rose 16 times, ranking second! They are all consumer companies! Therefore, finding a consumer monopoly enterprise with sustainable competitiveness is the first choice for our investment, and it is also the lifelong dream of Buffett.