Why is there such a big difference between booking a hotel online and booking a hotel directly at the front desk?

With the gradual improvement of living standards, more and more people will relax themselves by traveling, so it is very important to find a suitable hotel when going out. Many people will find that the price difference between booking a hotel online and booking a hotel directly at the front desk is very big. This is because there is a relevant agreement between the hotel and the website, which helps the hotel to improve its exposure and get more profits. At the same time, the price of booking a hotel online is a group purchase price, which will definitely be relatively low.

First, in order to increase the exposure, the hotel adopts the way of small profits but quick turnover.

The cooperation between websites and hotels can develop in both directions. The website can help more people to see the hotel by selling it on a commission basis, which can save some advertising expenses and increase its customers, so the price will definitely drop, and small profits but quick turnover can often bring greater profits. Moreover, in the Internet era, hotels can only survive if they are fully integrated with the Internet. The competition in the hotel industry is so great that only by adopting a cost-effective strategy in software can they win the favor of customers and improve the booking rate.

Second, booking hotels online is a group purchase price, so it will be much cheaper.

At the same time, the reason why the hotel offers low prices to travel websites such as Qunar and Meituan is to hope that guests can make more reservations, which can ensure that all rooms can be sold, thus improving the occupancy rate of hotel rooms. Although the price is lower than that of booking hotels offline, on the whole, they will actually earn more. In addition, the price on the website is equivalent to the group purchase price, which will definitely be lower than that of going alone, and the more you book in advance, the more favorable the price will be, because there are more rooms available. In fact, when booking a hotel in the peak season, you will find that the price is still very high.

To sum up, people don't have to be afraid of booking online because of the low hotel price. This is just one of their sales strategies, which will definitely help them earn some economic benefits. Customers don't have to feel that they have taken advantage. You know, the hotel will never let itself lose money. When the market competition is fierce, some businesses can only get more business through low prices.