How to increase the added value of products

1. Quality attachment, as the name suggests, puts great effort into quality improvement and provides better and higher-quality products than competitors;

2. Channel attachment, which means using the value of channels to enhance one’s own value. Miaoshi yogurt originally found it difficult to compete with Yili and Mengniu in general stores and supermarkets. It chose to go to the high-end hotel catering line, which increased its value and achieved a breakthrough by becoming the leading brand of dairy products in the hotel catering channel;

3. Delivery Conditions are attached, and the delivery method has a lot of room for the retail industry to explore;

4. Improve consumer loyalty and satisfaction, so that the added value created during and after sales will make Dangdang.com Become a comprehensive online shopping platform;

5. Image attachment, simply speaking, is the packaging of the brand image. Current research shows that the value of the brand image accounts for 65% of the total brand value. , so many companies spend a lot of money on product packaging, terminal image, corporate image, and advertising;

6. Emotional attachment, why consumers choose a certain brand of products, to a large extent Depends on the degree of emotional identification and dependence on the brand.