Where is Jiaxing Luckin Coffee?

Recently, Luckin Coffee has entered three cities in Zhejiang.

After Hangzhou and Ningbo, Luckin Coffee has opened its first batch of stores in Shaoxing, Wenzhou and Jiaxing.

This means that Luckin Coffee has deployed in up to 5 cities in Zhejiang.

Carefully selected store addresses in three cities

Luckin Coffee’s store addresses are carefully selected.

Luckin Coffee’s first store in Shaoxing is located in Yinan Center, Keqiao District. There are office buildings where white-collar people gather within 1 km of the store, and there are three commercial buildings within 1 km to 1.5 km. The central square, Wanda Plaza, Rainbow Shopping Mall, and Juyin Times (Intime Department Store) has dense traffic and great consumption potential.

Luckin Coffee’s first store in Wenzhou is the Fortune Center store. The store is located at the intersection of Station Avenue and Jinxiu Road, known as Wenzhou’s Wall Street. It is Wenzhou’s new core business district and is closely connected with the Sheraton Plaza. Hotels and Times Square are adjacent to each other. The Fortune Center itself is currently the best top international 5A business building in Wenzhou. It is a gathering point for the flow of local business flow, logistics, talent flow, information flow and other economic factors. Even the stores in Kens Building, Nature Garden, and Guangxin Building that are about to open will be opened in densely populated industrial parks and large residential areas with nearly 1,000 households.

Similarly, Luckin Coffee’s first store in Jiaxing is also in a good location. The store is located on the first floor of Yaohan, in the core business district of Zhongshan Road, Nanhu District, Jiaxing City. It is a leisure and entertainment venue that integrates citizens’ leisure and fitness, commercial shopping, catering and entertainment, covering IMAX cinema, catering, beauty and fitness, children’s Experience, entertainment, leisure, culture and other aspects of life.

Obvious brand competitive advantages

Luckin Coffee has obvious competitive advantages in terms of store layout and coffee.

Luckin Coffee divides its stores into four categories. There are flagship stores and leisure stores that meet users’ offline social needs, as well as quick pick-up stores that serve business people, and express stores that meet customers’ needs. A takeaway kitchen store that meets delivery needs, and all stores support delivery within a 2-kilometer radius. Under this condition, stores in Shaoxing, Wenzhou, Jiaxing and other places can cover almost all users in nearby bustling business districts, creating a more convenient coffee purchasing environment for them.

In addition, in order to prepare high-quality coffee that meets the taste of Chinese people, Luckin Coffee specially hired a team of World Barista Competition (WBC) masters to prepare coffee recipes. The coffee beans currently used in stores are obtained by the master team. After analyzing the APP feedback and taste preferences of millions of customers in the past year, we considered many aspects such as roasting degree, recipe ratio, extraction time, etc., and after repeated testing and optimization, we formulated a blend of Ethiopian sun-dried Sidamo seasonal green beans. The coffee recipe has a mellow texture and fragrant taste. This coffee recipe also won the gold medal in the espresso category of the IIAC 2018 International Coffee Tasting Competition.

More importantly, the price of Luckin coffee drinks is generally between 21 and 27 yuan. New couples can have their first drink for free, and they will also get 6 5-drink discount coupons. You can buy 2 coffee coupons and get 2 free. 1. Discount coupons are also given from time to time. Users can drink a cup of high-quality freshly ground coffee for about 10 yuan, which has obvious advantages over the price of traditional cafes. Not to mention the recent cash red envelope event, where users who purchase 7 items per week can share 5 million cash red envelopes.