8 Jewelry Work Plans

Jewelry Work Plan 1

1. As an excellent jewelry sales team leader, you must understand the many jewelry brands on the market and do With sharp eyes and a sweet mouth, people's weakness is that they like to hear nice things, so you should take the initiative to discover the customer's strengths and praise the customers and their companions in a timely manner.

2. You must understand that what you are selling is luxury goods, not ordinary consumables, so you must have strong observation skills and good communication skills, and be able to praise customers at the appropriate time. , take the initiative to find topics to build a bridge of communication with customers.

3. The most taboo thing for the sales team leader is to speak very firmly and always leave yourself a way out. If the customer asks you for reference when choosing jewelry, you must compare the two pieces in detail. The advantages of the jewelry are stated to guide customers to make their own choices.

4. You must broaden your horizons and understand the price, origin, characteristics, types, etc. of jewelry currently sold on the market, such as: the seven Buddhist treasures: clam, agate, coral, amber, crystal, Pearls, musk; types of crystals: white quartz, rose quartz, citrine, citrine, amethyst, ametrine, various ghosts, etc.; only by knowing these, you can give customers a interactive.

5. When meeting a large customer, the shopping guide will be happy from the bottom of his heart, because there is a lot of commission, and some shopping guides will even secretly calculate how much money they can get. This is May cause running orders. (Example: A customer came to an optical store, communicated well with the sales team leader, and purchased a pair of 15,000 sunglasses. When the customer walked out of the door, he looked back and found that the salesperson was pointing at him and laughing. It is conceivable that the glasses are returned.) When receiving a large order, only two people are required to receive it. Some employees will look at it curiously or say a few words before leaving. This should be avoided.

6. When you encounter a problem that you don’t understand, ask your colleagues. If you can’t find the answer, the best way is to ask your competitors. And you need to ask a few more people, and then share it with your family.

Jewelry Work Plan Part 2

Time flies so fast. In the blink of an eye, it has been a year since I entered the jewelry store. Also became a salesperson in a jewelry store. Now that 20xx has begun, it is time to write a personal work plan for 20xx. The new year is a year full of challenges, opportunities and pressures. It is also a very important year for me. Life and work pressure drive me to work hard and study hard. Here, I have established a work plan for this year so that I can make greater progress and achievements in the new year.

1. Sales target

The sales task assigned by superiors is xx million yuan, the sales target is xx million yuan, and each quarter is xx million yuan.

2. Plan formulation

1. Formulate the "Jewelry Annual Sales Plan" at the beginning of the year.

2. Develop a "Jewelry Monthly Sales Plan" at the beginning of each month.

3. Customer Classification

According to each customer received, existing customers are divided into three categories: a-type customers, b-type customers, and c-type customers. categories and conduct a comprehensive analysis of customers at all levels. Provide different services to different customers. Come with pleasure and return with satisfaction.

4. Implementation measures

1. Be familiar with the new rules and regulations and business development of jewelry stores. Jewelry stores are constantly reforming and establishing new systems, especially in terms of business. As a store manager of a jewelry store, you must take your own responsibility and abide by the rules of the jewelry store while fully carrying out your business work.

2. Make a study plan. Learning is crucial for business personnel because it is directly related to a business person's pace of advancing with the times and the vitality of the business. I adjust my learning direction as needed in a timely manner to replenish new energy. Professional knowledge and management capabilities are all things I want to master. Only by knowing yourself and the enemy can you fight without danger.

3. Strengthen information exchange with customers and build closer relationships with them. Contact type A customers once a week, type B customers once every half a month, and type C customers once a month. . Keep in touch frequently with customers who have completed transactions.

4. In terms of network

Make full use of our website and network resources, collect and publish housing listings, and develop customer sources. Do your business well.

Jewelry Work Plan Part 3

When you are focused on work, time always flies by. Unknowingly, the seemingly distant 20xx is about to arrive at your feet. . As the store manager of xx jewelry, I have been managing my store strictly and responsibly during my work in 20xx. Everything big and small basically needs to be managed. However, under such circumstances, the store's turnover still did not reach the expected level. I feel very ashamed.

After careful reflection on last year, I carefully analyzed and investigated xx jewelry and the surrounding environment, market, and flow of people. And made assumptions and analysis of their own problems. At the company's meeting at the end of the year, I carefully absorbed the experience and lessons. Through the experience I absorbed, my work plan for 20xx is as follows:

1. Personal improvement plan

As the manager of a jewelry store, I must reflect on myself and change myself when my sales volume cannot increase. In this year's work, I decided to make more demands on my personal abilities.

First of all, in business, I can’t judge just by observing and understanding the experiences of other peers. At work, I should have a deeper understanding of the surrounding market environment and formulate marketing strategies based on the situation of potential customers around me. What ultimately matters is that as a jewelry store and store manager, I should have a clearer understanding of the positioning of products. Eliminate unnecessary customers and focus on selling potential customers.

Secondly, as a store manager, my management capabilities also need to be strengthened. Strengthen your management capabilities and strengthen your control over the store.

2. Work plan

Before starting work, I want to strengthen my management capabilities of employees and improve their basic quality and service capabilities. Cultivate employees' corporate culture and ownership management. Let them take pride in the company at work and focus on the interests of the company.

Secondly, employees must also be trained in their sales capabilities. Jewelry is a luxury product, which will inevitably cause customers to consider and hesitate during sales. In order to "fuel the flames" of customers' desire to buy, the sales staff who communicate directly must strengthen their sales capabilities. And you also need to have sufficient understanding of our products.

Finally, I have to make further plans for the store’s sales strategy. Make publicity strategies based on festivals and events. Increase the popularity of xx jewelry and attract more customers. At the same time, more efforts should be made on preferential policies.

3. Conclusion

The most important thing in sales is to know what you are selling, who you want to sell it to, and how to sell it. As a store manager, I am more important because of this. This should be clear. Make a good positioning, seize the opportunity, and wait for customers to come to your door.

In the future work, I will continue to work hard to improve my abilities and promote the development of xx jewelry!

Jewelry Work Plan 4

1. Sales Concept:

When the counter salesperson faces a potential customer, each Salespersons should do the following:

1. Smile

2. Look neat and tidy

3. Listen carefully to the other party

4. The added value of recommended products

5. Attract consumers with the most fashionable and concerned topics

2. Understand the characteristics of the products:

As a salesperson, the purpose of understanding the basic knowledge of the product is to help build customers' purchasing confidence and promote sales

1. Explain the value of jewelry and jade to customers based on the quality of the product, the world's first Guarantee of recycling of buying and selling packages

2. Explain the special features of the product as valuable points for customers

3. Understand the customers

1. Customers The main obstacles to purchasing (1) Lack of confidence in jewelry, (2) Lack of confidence in jewelers

2. Type of customer: Understanding what type of person the customer is is the basis for doing business with the customer . To understand customers, you can start from the following aspects:

(1) Observe carefully;

(2) Talk and listen

3. Customers’ purchasing motivations

4. Customer’s purchasing process:

(1) Generating desire

(2) Collecting information

(3) Selecting goods

(4) Purchasing decision

(5) Post-purchase evaluation

4. Commonly used sales terms

As an employee of a jewelry store, use Professional and standardized sales phrases can not only establish a brand image, but also build customer purchasing confidence. Therefore, every salesperson is required to use the following common phrases:

1. Greetings for customers when they enter the store: Hello! Welcome. What do you want? What can I do for you? Please take a look. Sorry for keeping you waiting. Welcome to visit next time. Goodbye.

2. Professional terms when displaying goods

Professional terms for introducing jewelry: abc goods, etc. Who will add value

3. Polite phrases at the counter

(1) This is a beautiful gift. I will wrap it for you.

(2) This is your invoice, please keep it.

(3) How much will it cost you? How much will it cost you? Thank you.

4. Courteous words for customers when leaving

(1) It’s a pity that we don’t have the goods you are satisfied with this time. Welcome to come again next time.

(2) When the new goods arrive (after the finger ring is modified), we will call you immediately.

(3) Here is a brochure introducing jewelry knowledge and jewelry maintenance, given to you

5. Sales service

1. Customers entering the store: No matter what work you are doing, you should put down what you are doing. Smiling and cordial greetings: Hello (good morning, good noon, good afternoon, good evening). Please choose whatever you want. If you like it, you can try it on.

2. When customers show interest, they must be familiar with the products and be able to immediately bring out the products they are interested in.

3. Display recommendations

(1) Handle with care: It can show the value and quality of the shopping guide, and also allow customers to pay attention when trying them on

(2) Observe customers: face shape The color and dressing habits of the hand shape and skin can help introduce styles to customers and show the professionalism of the shopping guide.

(3) When recommending, you should focus on the styles that customers like. You cannot forcefully change the customer's wishes, which can easily lead to the failure of the transaction. You can appropriately put forward some of your own opinions and insights during the sales process.

Jewelry Work Plan Part 5

Time flies, and counting on my fingers, I have spent four spring and autumn years in Kimberley. On February 6, 20__, along with the opening of the new store, I came to the Kimberley West Store. This year, I also experienced a lot and gained a lot. I would like to thank all the leaders and colleagues for their support and help, which allowed me to grow better. I will now report on my work status in 20__ as follows:

1. Diligent, sincere, and not boring work attitude, and take the initiative to complete the work on the second floor.

1. Insist on completing the birthday call before 11 o'clock every day, and send Kimberly's best wishes to customers in time;

2. Insist on making three-day follow-up calls every day to ensure that customers purchase jewelry Make a phone call in time on the third day after the purchase to ask whether the necklace the customer purchased is of appropriate length and the size of the ring, so that the customer can feel that Kimberly’s service is so considerate;

3. Collect the customer’s information every night. File, carefully register the customer's birthday to prevent any omissions.

2. Be responsible for your own responsibilities

I have been managing diamond goods for more than two years. When managing goods, first check the number of newly arrived goods; check whether the jewelry mark is consistent with the label and certificate; check whether the jewelry number and price are consistent with the goods list; check whether the goods have quality problems, and promptly pick out and return the problematic goods The company; timely replenish goods that are out of stock at the counter, put the company's new models and series of accessories into categories, and select a separate counter to focus on display; cooperate with the east and west stores to adjust goods, and deliver goods at any time when needed ; For out-of-the-counter goods, they are taken out of the warehouse in a timely manner, and new goods are put into the warehouse in a timely manner. At the end of the month, the inventory is guaranteed to be completed smoothly every month and the data is foolproof; no one is allowed to take out the goods from the counter and leave the store without the permission of the manager. Everything was done well, and there was no mistake throughout the year

3. The summary in sales is as follows:

1. During the reception process, the jewelry products were fully displayed

Since most customers lack knowledge about jewelry, it is very important for salespersons to display jewelry and actively guide customers to try on jewelry. When I take out diamond jewelry, I describe it to the customer. For example, describe the cut of the diamond and gently use my hands to describe it. Gently turn the diamond jewelry, move the hand and mouth, basically finish the description, and then hand it to the customer. In this way, the customer will imitate my actions to observe the diamond, and ask: "What is a Belgian cut?" I can then proceed. Explain that such questions and answers are the salesperson's skills in displaying jewelry. When a customer is confused when choosing a style, I promptly recommend two pieces of jewelry that have a relatively large contrast and the customer chooses the jewelry that has been observed for a longer period of time. I describe the different styles represented by the two styles, which makes it easy to lock in and narrow down the style chosen by the customer. with scope. When choosing a price, follow the principle of rising sharply and slowing down.

2. Make use of the questions raised by customers and seize the opportunity to introduce jewelry knowledge as much as possible

The more jewelry knowledge customers know, the more satisfaction they will get in the future. . When a woman wears a newly bought diamond ring to work, she always hopes to attract the attention of her colleagues. When others see the diamond ring, she will talk about everything she knows about diamonds. Fully enjoy the spiritual enjoyment of owning a diamond, while also advertising for us. As the saying goes, "A satisfied customer is the best advertisement" and "The most influential advertisement is the people around him." Therefore, seize the opportunity during the sales process and explain jewelry knowledge skillfully when customers raise questions.

3. Guide consumers out of purchasing misunderstandings, use their strengths and avoid weaknesses to cleverly explain the quality of diamonds

Due to the misleading of some marketing units, many consumers require the origin of diamonds to be from South Africa when purchasing diamonds. When a customer asked if there were any South African diamonds, I would definitely say yes and tell the customer, "In fact, the quality of diamonds is measured by the 4C standard. South Africa has a large output, so not all diamonds are good. Kimberley uses all diamonds from South Africa." High-quality and high-quality diamonds. When giving the certificate to the customer, take the initiative, look at it before handing it to the customer, and confirm the diamond according to its grade.

Convince customers by combining diamond grading principles and conditions as well as price ratio.

Jewelry Work Plan Part 6

August Sales Plan

Central Store: Zhou Honghui

Target Performance: 300000, rmb

Performance distribution: Zhou Honghui 180,000, rmb Jiang Huifang 120,190, rmb

Mentality: Positive and strive to over-complete tasks.

The planned work content is as follows:

The needs of service objects change with the changes in consumption patterns. We have noticed that with the changes of the times, the perceptual component is gradually increasing and the rational component is gradually decreasing in consumer purchasing behavior.

1. Maintain the best sales concept:

When the counter salesperson faces a potential buying customer, we should all do the following:

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1. Smile 2. Look neat and tidy 3. Listen carefully to the other party 4. Recommend the added value of products 5. Attract consumers with the most fashionable and most concerned topics

2. Strengthen understanding of the characteristics of the product:

As a salesperson, the purpose of understanding the basic knowledge of the product is to help build customers' purchasing confidence and promote sales. 1. Explain the value of jewelry and jade to customers based on the quality of the product. . 2. Explain the special features of the product that are valuable to customers.

3. Understanding customers

1. The main obstacles for customers to purchase (1) Lack of confidence in jewelry, (2) Lack of confidence in jewelers

2 2. Type of customer: Understanding what type of person the customer is is the basis for doing business with the customer. To understand customers, you can start from the following aspects: (1) Careful observation; (2) Talking and listening 3. Customer’s purchasing motivation

4. Customer’s purchasing process: (1) Generating desire (2) Collecting information (3) Selecting goods (4) Purchasing decisions (5) Post-purchase evaluation

4. Common sales phrases

As an employee of a jewelry store, use professional and standardized sales phrases , not only can establish a brand image, but also build customer purchasing confidence.

Therefore, every salesperson is required to use the following common phrases:

1. Greeting phrases when customers enter the store: "Hello!" "Good morning" "Welcome to melimoli, what do you want? I What can I do for you?” “Please take a look” “Please wait a moment” “Sorry for keeping you waiting” “Welcome to visit you next time, bye”

2. When displaying goods Professional terms

(1) Professional terms to introduce jewelry: abc goods, etc. Who adds value, the uniqueness of each style

(2) Sales terms to encourage customers to try on a , these are natural crystal series, the price is particularly suitable; b. These are new styles in our store, please take a look; c. These are classic couple bracelets (necklaces), you can try them; d. This style is very suitable for you; e Your taste is really good, this is the most popular style this season, you may wish to try it; f There are hundreds of styles in our store, as long as you choose patiently, there will always be one that suits you

3. Courtesy phrases at the counter

(1) This is a beautiful gift, let me wrap it for you; (2) This is your receipt, keep it;

(3) This is a beautiful card for you, which can be used for keychains and bag hangings. You will be our VIP member. Original price..., after discount... Thank you;

4 , polite words for customers when leaving

(1) It’s a pity that there are no goods that you are satisfied with this time, welcome to come again next time; (2) When new goods arrive (after the finger ring is modified), we will give it to you immediately Your phone number;

(3) Here is a brochure introducing jewelry knowledge (jewelry maintenance), given to you

5. Sales service

1. When customers enter the store: No matter what work you are doing, you should put down what you are doing. Smile and greet cordially: "Hello (good morning, good noon, good afternoon, good evening...) Whatever you choose, please choose whatever you like. If you like it, you can try it on"

2 . When customers show interest, they must be familiar with the products and be able to immediately take out the products that the customers are interested in. The performance is: a. Suddenly stopping when walking; b. Keeping eyes on a certain model; c. Asking about new models or a certain model. 3. Display recommendations

(1) Handle with care: the value can be displayed With the quality of the shopping guide, customers can also be careful when trying on clothes;

(2) Observe customers: face shape, hand shape, skin color, dressing habits, help introduce styles to customers and show the quality of the shopping guide Professional;

(3) When recommending, you should focus on the styles that customers like. You cannot forcefully change the customer's wishes, which can easily lead to the failure of the transaction. You can appropriately put forward some of your own opinions and insights during the sales process. .

Jewelry Work Plan Chapter 7

Target performance: 300000.rmb

Performance distribution: Zhou Honghui 180000.rmb Jiang Huifang 120190.rmb

Mentality: Be positive and strive to over-complete tasks.

The planned work content is as follows:

The needs of service objects change with the changes in consumption patterns. We have noticed that with the changes of the times, the perceptual component is gradually increasing and the rational component is gradually decreasing in consumer purchasing behavior.

1. Maintain the best sales concept: When the counter salesperson faces a potential buying customer, we should all do the following:

1. Smile

2. Be neat and tidy

3. Listen to the other person

4. The added value of recommended products

5. Attract consumers with the most fashionable and concerned topics

2. Strengthen understanding of the characteristics of the product: As a salesperson, the purpose of understanding the basic knowledge of the product is to help build customers' purchasing confidence and promote sales.

1. Explain the value of jewelry and jade to customers based on the quality of the product.

2. Explain the special features of the product as a valuable point for customers.

Three. Understanding customers

1. The main obstacles for customers to purchase

(1) Lack of confidence in jewelry,

(2) Lack of confidence in jewelers

2. Type of customer: Understanding what type of person the customer is is the basis for doing business with the customer. To understand customers, you can start from the following aspects:

(1) Observe carefully;

(2) Talk and listen

3. Customers’ purchasing motivations

4. Customer’s purchasing process:

(1) Generate desire

(2) Collect information

(3) Select goods

(4) Purchase decision

(5) Post-purchase evaluation

IV. Sales Phrases

As an employee of a jewelry store, using professional and standardized sales phrases can not only establish a brand image, but also build customer purchasing confidence. Therefore, every salesperson is required to use the following common phrases:

1. Greeting phrases when customers enter the store: "Hello!" "Good morning" "Welcome to melimoli, what do you want? I What can I do for you?” “Please take a look” “Please wait a moment” “Sorry to keep you waiting” “Welcome to visit you next time, bye” 2. Professional terms when displaying goods

(1) Professional terminology to introduce jewelry: abc goods, etc. Who adds value, the uniqueness of each style

(2) Sales terminology to encourage customers to try on a. These are natural crystal series , this price is particularly suitable; b. These are the new styles in our store, please take a look; c. These are classic couple bracelets (necklaces), you can try them out; d. This style is very suitable for you; e Your taste is really good, this is the most popular style this season, you may wish to try it; f There are hundreds of styles in our store, as long as you choose patiently, there will always be one that suits you 3. Polite phrases at the counter

(1) This is a beautiful gift, I will wrap it for you; (2) This is your receipt, please keep it;

(3) This is The beautiful card given to you can be used for keychains and bag hangings. You will be our VIP member. Original price..., after discount... Thank you;

4. Courteous words for customers when leaving

(1) It’s a pity that we don’t have the goods you are satisfied with this time. Welcome to come again next time; (2) When the new goods arrive (after the finger ring is modified), we will call you immediately;

(3) Here is a brochure introducing jewelry knowledge (jewelry maintenance) for you

Five. In-sale service

1. Customers entering the store: No matter what work you are doing, you should put down what you are doing. Smile and greet cordially: "Hello (good morning, good noon, good afternoon, good evening...) What do you choose? Please choose whatever you like. If you like it, you can try it on"

2 .When customers show interest, they must be familiar with the products and be able to immediately take out the products that the customers are interested in. The performance is as follows: a. Stop suddenly while walking; b keep an eye on a certain model; c ask about new models or a certain model 3. Display recommendations

(1) Handle with care: the value can be displayed With the quality of the shopping guide, customers can also be careful when trying on clothes;

(2) Observe customers: face shape, hand shape, skin color, dressing habits, help introduce styles to customers and show the quality of the shopping guide. Professional;

(3) When recommending, you should focus on the styles that customers like. You cannot forcefully change the customer's wishes, which can easily lead to the failure of the transaction. You can appropriately put forward some of your own opinions and insights during the sales process. .

Jewelry Work Plan Part 8

If we want to do jewelry business, we must not only be passionate about it, but also have a persistent and persevering heart, not to follow blindly, and not to be timid.

Opening a jewelry store requires not only sufficient financial support but also a complete business plan. Here is a more detailed plan for the newly opened jewelry store:

1. Understand the local market conditions

2. Economic status: local economic development level, population and income level. Consumption habits: local residents’ purchasing ability and purchasing habits (traditional or open) for jewelry. Local residents’ purchasing locations and spending levels of jewelry, customs and habits that affect jewelry, etc.

3. Business environment: the distribution of local high-end hotels, restaurants, banks, and the grade and operating conditions of department stores.

4. Competition level: number of existing jewelry brands, distribution, sales status, store area, etc.

2. Experts lead the team to visit physical stores of different grades and styles

Use a professional vision to analyze the geographical location, store decoration, interior furnishing layout, product type, quality, price, and style , salesperson quality, advertising placement, etc., make professional and corresponding evaluations, know yourself and the enemy, and learn from each other's strengths.

3. Find a house

2. The house should be located in an area with convenient transportation, or near major stations and close to gathering places, parks, squares, commercial streets, etc. On the one hand, it can Attracting pedestrians to pass by, on the other hand, it is easy for customers to remember.

3. Close to places where the population will increase, such as areas with development potential due to municipal development and transformation.

4. Similar shops gather in areas. A large number of facts have proved that for those shops that purchase durable goods, if they can be concentrated in a certain area, they can attract more customers.

5. Be far-sighted and choose under-appreciated locations that will change from cold to hot in the future.

The above three points are important conditions for determining the size, business direction and investment amount of a jewelry store. It is more correct to determine the business location first, and then determine the business scope and positioning grade.

4. Find the source of goods

1. Determine the type of goods according to the store area, geographical location and positioning. (Including gold, platinum, K gold, inlaid diamonds, inlaid colored gems, and jade, etc.)

2. Most comprehensive jewelry stores have direct supply factories. Yellow and platinum jewelry due to its international Due to price transparency and other factors, the price of gold purchased by most domestic jewelry factories is basically the same, but there are differences in style and craftsmanship. The differences in jewelry prices are basically due to differences in style and craftsmanship fees. Although diamond products are divided into finer grades, various grades of diamonds also have corresponding quotations internationally, and the price difference is nothing more than the style and craftsmanship costs. China's jewelry processing bases are basically in Shenzhen, and there are many brands. For example, Jinye, Baitai, Jinlong, Yuehao, Jimeng, Aidecon, Xingguangda, etc. are all well-known jewelry processing factories.

3. Jadeite is special. Jade culture has thousands of years of history in China. Gentlemen have loved jade since ancient times. With a strong cultural heritage, traditional culture and modern fashion are combined to create modern jadeite craftsmanship. Since jadeite is mined as a resource, its price has increased significantly in recent years. Jade is produced in Myanmar and is popular in China, and its processing base is also in Yunnan and Guangdong. Since the characteristics of jadeite itself determine that it cannot have a relatively clear price like gold and diamonds, the purchasing channels for jadeite are particularly important. Only when you can get high-quality and low-priced goods can you have an advantage in jadeite sales. There are many channels for goods. But you need to cooperate with manufacturers that have strength and credibility. Those who make jewelry must be reputable.

5. Handle industrial and commercial and tax registration

Industrial and commercial tax registration is the premise and basis for establishing a company and operating it. The amount of registered capital and the delineation of the business scope are the key factors that determine the operation of a jewelry store. methods and conditions for subsequent development. Including the delineation of tax types, whether taxes can be deducted, what kind of sales invoices are issued, etc., professional accountants are required to conduct evaluation registration after reasonable calculations according to the accounting system and fiscal policies.

6. Store design and decoration

Jewelry store decoration is different from ordinary store decoration. Jewelry is a luxury product after all. The most intuitive aspect of a brand’s image and strength is the storefront. Decorative layout, and overall atmosphere creation. It must not only reflect the brand's culture, but also highlight the customer's taste and status. It must not only provide customers with a warm and comfortable shopping environment, but also allow customers to experience nobility and elegance. Therefore, it is necessary to find a professional design team for design and construction.

1. A professional jewelry decoration team will conduct surveys and measurements and issue decoration renderings suitable for the store. Determine the theme style and lighting effects in the store.

2. Based on the early positioning of your own brand, determine the products, and then determine the layout of the counter and showcase, as well as the size and shape of the counter and showcase, etc. (a professional team is required to design). The layout of the counter should achieve three purposes: first, to allow customers to walk naturally in the store, and the starting route is exactly the route expected by the store, which is the so-called control of customer flow routes; second, to allow customers to understand the location of the products in the store, It is convenient to purchase; third, it makes customers feel satisfied after shopping and willing to patronize again. Achieving the above three purposes depends on the following technical applications:

(1) The design of customer flow routes meets the display needs.

(2) The design of the passage, especially the design of the main passage, must be suitable for counter display.

(3) The classification of goods, including the location of repeated purchases, impulse purchases, and joint purchases in the store.

(4), pop advertising, light boxes, showcases, brand image logos.

3. The design of store props. Store props are the basis for displaying goods. The design of props should take into account the store counter and the placement of goods, including indoor lighting, customer intuitive feelings, etc. The color matching of props should match the products and store image. For example, in diamond rings, diamonds are colorless, and the ring setting is usually white gold or platinum, so the light should be cold light. The ring setting should be black or a dark color with obvious contrast to better reflect the beauty of diamond jewelry. The design of props should be treated separately according to the characteristics of the goods, such as the high-end jade pendant counter. The design should be classical and charming, not too numerous, and have a distinctive personality. It can not only highlight the bright color of green pendants, but also reflect the colorless water pendants. Hydrating. The gold and platinum counter must have both ordinary mass products and a series of personalized products. Ordinary products can be placed closer together to facilitate centralized selection. Personalized products must be outstanding and distinctive, and props must be distinctive and distinctive. The style design of props directly affects the overall effect of the goods. The looseness and tightness of the props directly affect the quantity of goods, which in turn affects the amount of investment.

Therefore, the design of the store, counter, and props complement each other and directly affect the overall image of the store.

4. The safety of jewelry stores. Things in jewelry stores can easily cost hundreds or thousands, but actually tens of thousands or hundreds of thousands. Therefore, security equipment in jewelry stores is essential and the key. During the renovation period, contact the local 110 linkage and the renovation team to determine the location of the cameras and alarms. Try to leave no blind spots, and all locations in the store should be within the surveillance range.