Hotel marketing

The social basis of marketing is to meet human consumption demand. The hotel should effectively manage the tourists who produce demand, analyze their characteristics, types, quantity and changing trends, and choose the tourism market that the hotel should vigorously develop to carry out marketing activities. There are different types of markets, and there are different levels of marketing around the market. The market is divided into existing market and potential market. In the past, hotels crowded into the existing market for marketing, which increased the intensity of market competition, and the interests of hotels did not increase much, but the needs of customers were not tapped and cultivated, and the opportunity to enhance market competition was lost. The existing new marketing concept should combine the utilization of the existing market with the cultivation of the potential market. While stabilizing and expanding the existing market, we should actively cultivate the demand of potential markets and seek new economic growth points for hotel development, so as to occupy the market beyond competitive strength and realize the common development of new and old markets. The needs of customers are diverse, and hotels can't all meet them. Therefore, choosing the key target market for marketing can improve the efficiency of marketing strategy, and at the same time, we can see the high risk of the hotel. A single goal will increase this risk, so establishing a multi-objective marketing strategy is a better choice for hotels. In fact, the marketing concept of combining key target market with multi-target market also embodies the essence of the relationship between existing market and potential market. When the potential market has not been fully cultivated, the existing market is the key market of the hotel. The germination of new demand or the exploration of favorable market opportunities in the development of multi-objective markets will create new key markets, which will continue to circulate, forming a virtuous circle of the exploration and cultivation of new demand-the introduction and maturity of new products-the continuous satisfaction of customer needs-and the sustained growth of hotel benefits in hotel marketing. The traditional marketing concept unilaterally thinks that marketing is how to transfer products from producers to consumers and complete the exchange behavior, but it still hasn't got out of the bondage of marketing concept. Marketing is still confined to the circulation field, but not extended to the whole production realization process of the product. In fact, a series of processes such as product design, trial production, launch, listing and after-sales service are permeated with marketing concepts. Without grasping the market demand, product design will lose its direction. Without in-sales and after-sales service, it is impossible to understand the needs of customers and it is difficult to achieve a good marketing cycle.

Taking market demand as the starting point of hotel marketing activities and establishing the guiding ideology of hotel management with the goal of meeting market demand are the basis and starting point of modern hotel marketing management. In the case that the functions of hotel products are basically similar, whoever can be closer to the market, understand the market demand and launch hotel products with market demand will occupy a larger market share. To achieve this, we must establish the concept of "market-oriented", adhere to the market as the starting point for considering problems, focus on customer interests, and obtain profits by meeting customer needs.