How do five-star hotels do network marketing well?

After the outbreak, the hotel industry was greatly affected, and the pressure of resuming work and production was great, so network marketing became an expectation. Do a good job in network marketing. First of all, we should understand the network marketing platform and the operating rules of the platform, which is the basis for doing a good job in network marketing.

First, based on OTA network marketing, "affordable" is the key word of OTA platform marketing. In the past, the definition of hotel network marketing was very simple, just put forward the price. Natural OTA will help you complete the back-end online distribution, and after the end, both parties will share the commission equally.

Second, the most enviable short content marketing, "fans" is the key word of short content marketing. Short content is a special word for network marketing, and it corresponds to long content. What is short content? The video content of Tik Tok and Aauto Quicker is basically less than 1 minute, which is called short content. Short content is a marketing creation mode that has emerged in recent years. Compared with the occupation of reading time by long content, short content has the advantages of fast reading speed and fast updating speed. In just a few tens of seconds, the video is fun, makes people laugh, conveys a message and hands out a skill. It doesn't seem to take up time, but how to brush the word "brush", most of the time that modern people spend on mobile phones is occupied by short content for a long time.

Third, the favorite circle of friends marketing, "friends" is the key word of circle of friends marketing. Nowadays, the overwhelming "advertising violence" in the circle of friends is because some people mistakenly regard the circle of friends as short content, which can't blame me for shutting you down. I think circle of friends marketing is cultivation marketing, and the main representatives are WeChat, WeChat merchants, micro-mall and so on. Through the cultivation of friendship and working relationship, we will create our own private domain traffic, soft text exposure and classified marketing. This marketing method is mainly aimed at the relatively closed loop of WeChat platform attributes. Through socialization, help, transmission and aggregation, the goal of harvesting is finally achieved. The marketing model is also shorter, and the content is more accurate and private.

Fourth, circle question and answer marketing, "question" is the key word of question and answer marketing. Question-and-answer marketing has appeared for many years, among which Zhihu, Wukong and Baidu are the most representative ones. Conduct account marketing by asking and answering questions. Question-and-answer marketing mainly relies on various account platforms for tweet output and account operation, and attracts users to click through words to achieve the purpose of realizing traffic, such as Wukong's question-and-answer in the headline, and Baidu knows it.

Most of the hotel's online marketing purposes are to launch promotional videos through WeChat and Tik Tok, or to bring goods and make reservations.

Fans want it, but most of them can't get it, because the key of short content online marketing is "doing accounts and making content", but hotels don't think so.

I just want to do publicity, but I don't want to do a good job and send employees to work part-time. I just want to spend money to get traffic, and I don't study the network attributes of products. In this way, small money is easy to earn, but big accounts are difficult to calculate. I just want to vote for the works I think, ignoring the communication attributes of short videos, and the content is divorced from the masses. This operation of network marketing in the era of short content is naturally disappointing. So I think the network marketing of hotel industry should start from understanding the network marketing in the era of short content.