What does the great god who invests in hotels think and how much does it cost? I want to invest in hotels.

If you want to have unlimited scenery in the hotel industry, you must first avoid the three traps of investment.

Ken: So-and-so hotel is doing very well, so I'll make a copy.

Seeing a hotel doing well, I became a "pink eye" and felt that I was the same hotel. Such a situation is not uncommon in investment. However, if others do well, they may not be able to do it themselves. There are several reasons why you can't see it.

The others are hotel chains.

In the Internet age, most consumers have ended the habit of booking hotels after arriving at their destinations. At present, the reputation of the hotel is the key factor affecting the reservation. The data shows that the business volume of Vienna hotel platform system exceeds 40%. Chain hotels like Vienna Hotel can't compare with single hotels with low reputation in brand influence.

If a store is just right, more customers will have "consumption fatigue"

Even if there are more than 800 hotel chain brands (including those under construction) such as Vienna Hotel, no two stores are similar. Because geographically, every place has its own characteristics. If it belongs to the same business circle, it is possible that a store is just right, and it is no longer successful for the two companies to share the customers equally. What's more, you may not be able to share the customers equally with the old stores.

What you see is performance, which is difficult to replicate internally.

Operational wisdom, experience and talent are intangible.

Pit 2: The local hotel industry is booming and following suit.

In the past two years, especially in the third-and fourth-tier cities, the hotel industry has developed rapidly. Even in some small cities, we can see the "grand occasion" of opening four or five new hotels in one year. However, when the first store opened, the market was blue ocean, and one was dominant, and it was naturally prosperous. When the second and third stores opened, competition began to appear and the market moved forward; By the time the fifth and sixth hotels open, the local hotel market may have entered the Red Sea stage. Whether you can survive under the mechanism of survival of the fittest depends on your own ability and great ability. Vienna Hotel, no matter which city it is in and how many stores it has in a city, site selection is always the first threshold. Analyzing the local consumer market and competitors based on big data and locking in favorable business districts are necessary lessons for selecting the location of branches and tailoring the operation strategy. This series of actions is to see the market clearly, find the most favorable position for development and avoid unnecessary competition.

Pit 3: I only saw the system and didn't see the service; On the other hand, we still only look at service, not management.

When executives from enterprises join the hotel industry, they always make a common fault, that is, they regard the hotel management system above everything, even service. But for hotels in the service industry, there is no high-quality service management system, just an empty shelf; On the contrary, even the best service packaging will not last long without systematic management. Vienna Hotel said that only a two-pronged approach is the pace of rapid development. The mid-range hotel standard established by Vienna Hotel is the benchmark demonstration of service, and the "Bible 6+6 system" put forward by its chairman is the basis of management. Only when service and management blend with each other can they show real value.