Mid-Autumn Festival event planning theme plan

In order to ensure that our efforts are effective, it is essential to formulate a plan in advance. A plan refers to a planning document formulated for a certain action. How should the plan be formulated? The following is the Mid-Autumn Festival event planning theme plan that I have compiled for you. You are welcome to share it. Mid-Autumn Festival activity planning theme plan 1

1. Activity time:

Two days before the Mid-Autumn Festival

2. Activity purpose:

1. Have a preliminary understanding of the name, origin and festival customs of the Mid-Autumn Festival.

2. By understanding the customs and habits of celebrating the Mid-Autumn Festival in their hometown, it can inspire students to love their hometown and motherland, and experience the joy of family and happiness in life.

3. Through understanding of festivals, students can feel the characteristics of Chinese national culture.

4. Cultivate students’ ability to collect, organize, compare, analyze and apply information as well as language summary and expression skills.

3. Activity preparation:

Divide students into six groups to collect Mid-Autumn Festival festivals and customs in various places, as well as Mid-Autumn related information.

IV. Activity plan:

The first stage: activity preparation

1. Collect the name, origin, Mid-Autumn riddles and legends about the Mid-Autumn Festival Stories and more.

2. Investigate and interview the elders around you to learn about the customs and habits of your hometown during the Mid-Autumn Festival.

The second stage: Entering the activity in the form of a class meeting

1) Situation introduction

2) Entering the theme of the activity and exchanging insights on the first theme: Talking about the Mid-Autumn Festival

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1. The origin of the Mid-Autumn Festival

2. Legends and folktales of the Mid-Autumn Festival

3. How much do you know about Mid-Autumn Poems

Second theme: Mid-Autumn Festival practical activities

1. Design unique and exquisite xxxxxx mooncake patterns

2. Hold a mooncake banquet

3) Discuss the Mid-Autumn Festival activity plan

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1. The Mid-Autumn Festival is coming, do you have any thoughts? Let’s talk about how we plan to celebrate the Mid-Autumn Festival this year.

2. Communicate among classmates.

4) Summary of the Mid-Autumn Festival event planning theme plan 2

1. Purpose of the event

The Mid-Autumn Festival is our nation’s most celebrated celebration after the Spring Festival, and This year's Mid-Autumn Festival falls on the lunar calendar and coincides with the National Day. Immediately after the Mid-Autumn Festival, the National Day holiday begins. It is a rare promotional opportunity for hotels. Combining the Mid-Autumn Festival and the National Day into one activity cycle allows the two activities to build momentum for each other and save media investment resources. Reduce promotional budget costs. It is more important to use the continuity of activities to promote the hotel while driving the tourism market. Further expand the market influence of scenic spots.

2. Activities Objects

The customers of this restaurant are mainly middle and upper class people and government agency staff, but many of them also spend private money, which requires the restaurant to improve its quality. Basically, the personal interests of those consumers with private money must be taken into consideration. Also pay attention to tour groups in surrounding cities. and self-driving tour groups with the ability to spend.

3. Theme of the event

Celebrating with the country and maintaining family harmony

4. Pricing strategy

1. Basic meals You can keep the original pricing, but you have to consider the prices of some meals related to the Mid-Autumn Festival, and you can use discounts.

2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

3. The price of Mid-Autumn Festival set meals should not be too high, and the per capita consumption should be controlled at 20-30 yuan.

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and will reach the lowest price around the Mid-Autumn Festival.

5. Marketing Strategy

1. Make a set meal specifically for the Mid-Autumn Festival, which can be divided into affordable, middle and high school according to the actual situation, including meals for two people, meals for three people, etc. The type and theme should reflect family reunion, and mooncakes can be given as gifts (the price does not need to be too high).

2. If the birthday of one person in the family is August 15th or October 1st, you can enjoy a 30% discount on dining at the hotel with valid documents (household registration book and ID card) (according to The actual decision of the restaurant) offers. It is recommended to recommend the Mid-Autumn Festival package to them (the package is not discounted).

3. If the mobile phone and landline phone numbers end in 815 or 101 (within Shouxian, Fengtai, Lu'an, and Hefei areas), you can use valid documents (household registration book and ID card) to call Dinners at the hotel can enjoy a 30% discount. It is recommended to recommend the Mid-Autumn Festival package to them (the package is not discounted). It would be best for the hotel to contact these people directly.

4. Give some small gifts related to the Mid-Autumn Festival after the meal (the name, phone number, address, and website of the restaurant should be printed on them).

VI. Activities

1. Guest Rooms

During the event, single standard rooms can be enjoyed at 158 ??yuan/room/day, including breakfast discount

< p> During the event, guests staying in each room will receive a RMB 50 dining voucher

During the event, guests staying in the event will receive a free fruit plate

During the event, guests staying in the executive suite will receive a free gift in the business suite. A luxurious mooncake gift box/a fruit platter

If the guest's birthday falls on August 15th or October 1st, with valid ID, the guest room can enjoy a 4.5% discount on the original price of the room, including breakfast discount.

Each room will be issued a holiday card signed by the hotel general manager

2. Catering

Gold packages will be launched during the event:

< p> Family reunion package: RMB 388

Wealth reunion package: RMB 688

Good friends gathering package: RMB 588

Order or spend money in restaurants in advance during the event Free holiday special dishes if you spend more than 500 yuan

During the event, you will get a free moon cake and fruit plate when you enjoy the holiday set meal during the event.

During the event, any wedding banquet in our store worth more than 30,000 yuan will be given as a gift. A hotel deluxe suite (business suite) for one night and an exquisite honeymoon gift worth up to 1,000 yuan.

Suggestion: The restaurant launches Mid-Autumn Festival dishes, moon cakes, etc. with the characteristics of the hotel.

① Promote VIP card recharge; ② Promote discount card processing;

7. Event time

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8. Advertising cooperation methods

1. Background music: National Day and Mid-Autumn Festival as the theme. Elegant repertoire

2. Foyer decoration: The hotel uses balloons as colorful door decorations to create a lively atmosphere.

3. Hang two octagonal lanterns each in the hotel lobby and dining lobby. (It can be used for New Year's Day, Spring Festival and other festivals after the festival)

4. Arrange a photo display rack in the hotel lobby and dining lobby. Used to highlight the festive atmosphere and promote hotel promotions.

5. The LED display screen will broadcast the festival theme in a rolling cycle

6. Media promotion: Shouxian TV station, website, promotional leaflet, Maoji TV station, Fengtai TV station, Baidu Website, Sina website, Wanjing Tourism Network;

7. Start publicity one week in advance, mainly in various forms such as banners, photo display racks, color single pages, online publicity, word-of-mouth publicity, introduction to new and old customers, etc. promotion to achieve the best results.

9. Preparation (all preparations for the event on September 1st)

1. Promotional activities are distributed to various departments in the form of notices, requiring all staff to understand the promotion content And content

2. Strengthen the service awareness and operational standard training of service personnel.

3. All departments should strengthen overall planning and coordination before the festival.

10. Mid-term operations

Marketing Department: Responsible for the promotion, planning, operation and follow-up of activities.

Purchasing Department: Responsible for the organization and delivery of goods required for activities.

Finance Department: Responsible for the availability of budget funds required for activities.

Front Office Department: Notification and training of department personnel. And promote, consult and explain promotional activities to hotel customers in advance.

Catering Department: Notification and training of department personnel. And promote the event content and package preferential policies to hotel guests in advance.

Office: Responsible for the overall coordination of activities, the broadcast of hotel LED subtitles and emergency command of emergencies. The marketing department distributes holiday gifts.

Hotel leader: The general person in charge of event operations, responsible for supervising the work of various departments.

11. Cost budget

1. Photo display stand: 60x2=120 yuan (3 pieces)

2. Octagonal lantern:

3. Colorful balloons: (2 pieces)

4. Leaflet: (100 copies)