How is the construction of the moon cake town in Hepu? Do mooncake towns only produce mooncakes?

Hepu Mooncake Town is the first batch of characteristic towns cultivated in the autonomous region. On June 20 18, 1 year, Hepu moon cake was awarded "National Geographical Indications Protection Product". As a seasonal product, can moon cakes support a characteristic town? On June 10, the reporter found that the moon cake town started from a small moon cake, but it is a big article in the whole industry chain of snack food.

Moon cake town under construction.

A corner of the moon cake town (renderings) Our reporter Lan Yongqian correspondent Zhou Wei asks for a text/map.

A. Why should we attract enterprises to settle in?

Guangxi Hepu Maixianghuang Food Co., Ltd. is one of the earliest enterprises to settle in the hometown of moon cakes. Previously, the production base of this enterprise was in Nanning, and its products were sold not only to Guangxi, but also to Shanghai, Jiangsu, Zhejiang and other places.

Two years ago, Hepu County planned to build a moon cake town, which attracted the attention of Ou Ming, the chairman of the company. Ou Ming, who went out from Hepu, decided to return to his hometown after many inspections and actively participated in the planning and design of the moon cake town. He participated in the creation of the town exhibition hall.

Why did you settle in Mooncake Town? Ou Ming said, first, the creation of moon cake town will make Hepu food brand more influential and enterprises can develop better and faster; Second, the moon cake town will gather upstream and downstream enterprises to form a whole industrial chain, which enterprises can develop.

Wen Li, deputy secretary of the Party Working Committee of Hepu Industrial Park Management Committee, said that Moon Cake Town, with a total land area of 5 square kilometers, is an industrial and trade characteristic town integrating "industrial production, scientific and technological research and development, creative design, product display, learning experience, cultural leisure, tourism and quality life". At the same time, the introduction of new food product research and development, packaging design and other productive service enterprises, to achieve a one-stop service model from product research and development to production, packaging and testing.

On June 10, the reporter walked into the moon cake town and saw brand-new factories rising from the ground. According to reports, some factories are built by manufacturers according to their own needs, and some are built locally for manufacturers to use.

"In the past, there was no special factory. We can only make moon cakes in a small workshop in the hotel. The output is limited, and many orders are afraid to take it. " The person in charge of Honglin Food Co., Ltd. said that since moving into the new factory building in the moon cake town, it has not only had room for new product research and development, but also expanded the production scale, bringing new profit growth points to the enterprise.

According to Wen Li, there are 100 moon cake enterprises in Hepu county, and the moon cake town will attract enterprises to settle in through unified planning, form industrial agglomeration and realize industrial transformation and upgrading.

B: Does Mooncake Town only produce mooncakes?

At 9: 00 am on June 10, an extended truck pushed the rear of the truck against the door of Maixianghuang Company's warehouse, and the workers were busy loading "souffle" cakes into the truck. Ou Ming said that this big truck can deliver 10000 boxes of "souffle" cakes and send them to all parts of the country through logistics.

"Although the moon cake market is booming now, we must lay out the transformation in advance and open up a broader market." Ou Ming said, "Now the company's annual sales and the proportion of moon cakes are gradually decreasing."

Since the beginning of this year, in the moon cake town, enterprises that have been put into production are actively developing new products, such as egg yolk cake, walnut cake, thorn wood cake, ice-covered moon cake, ginger jujube red sugar cake, health pure ginger powder and so on. , and gradually become the main product. During the Dragon Boat Festival, many enterprises also launched zongzi.

During this year1-May, the enterprises put into production in the town started well. The souffle produced by Maixianghuang Company has become a delicacy among network celebrities. By the end of May, the company only produced 660 tons of souffles, with an output value of about 20 million yuan. The new products of Hepu Suixiang Food Co., Ltd. are also very popular. Health products, such as ginger jujube red sugar cake and health pure ginger powder, are especially welcomed by young women. According to the person in charge of the company, the order has been received at present100000 yuan.

At present, the diversified development of food in the moon cake town has achieved great results. In addition to moon cakes, baking series such as egg yolk cakes, wafers and cookies, subtropical fruit and vegetable juice drinks, high-end ready-to-eat seafood series with local characteristics, food series such as freeze-dried porridge and freeze-dried noodles that conform to the fast pace of current life, and health care products such as ginger jujube cakes and healthy pure ginger powder, the product matrix of moon cake town is taking shape.

C. when will the characteristic town be built?

At present, there are 6 enterprises/kloc-0 in Yueyue Town, of which 4 have been put into production, 5 have been built, 4 are being renovated and 3 are under construction.

Since the town started construction on 20 17, the construction period has been reversed and the project construction has been fully promoted, and new progress has been made every month. Infrastructure such as the "five connections and one leveling" project in the core area has been basically completed, and sewage lifting pumping station, Moon Shadow Lake Park, science and technology research and development building, commercial service building, landscape road and standard factory building are progressing as planned.

The town is planned to be fully completed in 2022. By then, the town will have about 20,000 employed residents, more than 6 large-scale food enterprises and more than 60 medium-sized food enterprises, with an annual output value of 654.38+05 billion yuan and a tax revenue of 654.38+05 billion yuan.

With the strong support of the local government, Hepu moon cake enterprises have actively integrated into the "Belt and Road" construction and established an online sales platform for ASEAN, and their products are exported to Southeast Asian countries and regions. In terms of raw materials, we also have good cooperation with Southeast Asian countries. There are 6.5438+10,000 mu of raw material breeding bases in Tong Nai province of Vietnam and Baima city of Cambodia, and about 200,000 tons of raw materials are imported every year, which reduces the cost of raw materials.

Nowadays, according to the requirements of "strengthening the leader, supplementing the chain and gathering the group", the moon cake town has increased investment in the industrial chain and improved the supporting industries. At present, the town is actively introducing third-party professional testing institutions, university food research and development centers and other productive service institutions.