Where does it belong to create sour plum soup?

Liudu Bridge, a commercial center in Wuhan, has a long-standing reputation and is a household name. Especially the old people who have lived in Wuhan for a long time have a special liking for it. Making sour plum soup is a good memory for many Wuhan people to spend their summer.

Four shareholders jointly established Chuangcheng Hotel.

19 10, four shareholders * * * jointly invested more than 900 yuan to establish "Chuangcheng Hotel".

The name Chuangcheng means that the profit has doubled, but after the opening, the business created is not as good as the four shareholders hoped. Especially when the weather is hot, the tobacco and alcohol business is very light, and investors are quite anxious. At this time, a shareholder named Pei Guangfu remembered that he had drunk sour plum soup in Beijing in summer, which was delicious, cool and refreshing, and had not been sold in Wuhan, so he proposed to try to sell sour plum soup in summer as a sideline to supplement the main business of tobacco hotels.

In order to tide over the difficulties, four shareholders decided to give it a try and Pei Guangfu took the lead. After many experiments, the sour plum soup which meets the taste of Wuhan people was finally successfully trial-produced. Sour plum soup stays up until midnight, and is put in carved porcelain jars and in ice buckets. In order to keep the freezing effect, a quilt is tied to the bucket. When it was sold the next morning, the sour plum soup was still cold and delicious.

Because the facade of Create Cheng is located in Liudu Bridge in Laohankou, there are many merchants and a large flow of people. At that time, there were no other summer drinks, and Wuhan people never drank sour plum soup, so it was very popular with the public once it was launched. With the opening of 19 19 People's Paradise (then called "New Market"), more people come here for entertainment and play, and the business of Chuangcheng Sour Plum Soup opposite is getting better and better, and its reputation is far spread. Although the sour soup is only sold in summer, its reputation far exceeds its main business, tobacco and alcohol. Sour plum soup has brought economic benefits to the establishment of a hotel, and shareholders are also very happy. However, after Pei Guangfu later returned to his hometown in Hebei, he had no contact with the main creative process.

Why is Chuangcheng Sour Plum Soup popular in the market?

From 1956 to 1970, the monthly turnover of the sour plum soup business reached 5000 ~ 65438+ 10,000 yuan, reaching the peak at 1980. A cup of sour plum soup with 30 cents can be sold for 200,000 ~ 500,000 yuan every month at Create. At this time, Chuangchuang City has been renamed Jianxin Tobacco and Alcohol Food Store, providing 24-hour convenience service. At that time, Jianxin Food Store, together with Chuangcheng Sour Plum Soup, became popular in business circles, and its business experience was widely promoted and exchanged. The business of Jianxin Food Store is booming by taking advantage of its geographical advantages, and it is well-known in Wuhan and Hubei.

Why is the Sour Plum Soup sold so well and famous? For this reason, I interviewed Liu Hanhua, the person in charge of Chuangcheng, who can also be called the third generation descendant of Chuangcheng Sour Plum Soup, and the general manager of Wuhan Chuangcheng Trading Co., Ltd., and he said, "We still use traditional hand-made Sour Plum Soup. Beverage factories can't produce it in large quantities by hand, so they can only use mechanical equipment, so the taste is different." Liu Hanhua also said that although the production process of sour plum soup is not complicated, it is also necessary to master the selection of materials and the temperature. Hawthorn must be selected from Shandong and Shanxi, and its fruit has moderate sweet and sour taste and excellent taste; Wu Mei should choose Guangdong, where the plums are small and thick, and they can also quench thirst. What is different is that the sour plum soup produced by Create Chengcheng uses high-quality crystalline sugar without adding any food pigment. When cooking, put the ebony into it first, and then put the hawthorn into it after the ebony rolls with the water, so as to avoid the tender hawthorn from getting old. After boiling until it smells mellow, filter the dark plum and hawthorn, and then put the boiling water into the white sugar and boil it carefully. After more than half of the water evaporates, it can be officially cooked. In this process, producers need to keep stirring. If you are a little slack, otherwise, it is very important to master the temperature. Although the craft of sour plum soup can be learned in ten days, it is absolutely impossible to master the heat without ten years of hard work.

Creating a registered trademark is under attack from both sides.

At present, there are many "Hankou Chuangcheng" sour plum soup pastes in the supermarket, or so-called Chuangcheng sour plum soup in the market, but they are not authentic "Chuangcheng" products, because the corporate brand awareness is not strong and the product trademark is registered, which is the most headache for Liu Hanhua. Because Create Cheng's reputation is abroad, his products are not worried about sales, and he has been lacking in trademark awareness for many years. Until 1998, Create Chengcheng introduced the bottled "concentrated sour plum juice" and applied to the State Trademark Office for registration of the "Chuangcheng" trademark, but was told that it had been registered as a trademark of the same name by a beverage enterprise in Zhejiang. In 2003, Create Cheng applied for registration of the trademark "Jianxin Create Cheng" again, but was told that the name had been registered by others not long ago. Finally, Chuangcheng Sour Plum Soup had to register the trademark "Ehan Chuangcheng".

Where is the road?

Every summer, sour plum paste soup sells well in the market, and the authentic Create Chengsour sour sour plum soup is very popular. People lined up at the entrance of the new shop "century-old shop" at the intersection of Qianjin 2 nd Road on Zhongshan Avenue, forming a beautiful landscape. Some people even wrote to the media and relevant departments, hoping to drink authentic Create Chengsour Sour Sour Sour Sour Soup more conveniently, which represents the aspirations and expectations of the general public. Many people of insight believe that sour plum soup should adhere to Scientific Outlook on Development, seize the opportunity to expand production scale and increase sales channels. In addition to in-store operations, we should also enter shopping malls and supermarkets to enhance market share and influence.

Jingtaijie, a professor at the School of Management of Huazhong University of Science and Technology, pointed out the development path of traditional products by taking "Wang Lao Ji" as an example. He said: "Wang Lao Ji was originally just a fire-fighting drink sold on the streets of Guangdong and other places. Later, it was industrialized through marketing planning, and now it has become a well-known domestic beverage with the same name as Coke. " Jingtaijie believes: "To create a sour soup, you can also hire experts to plan and turn traditional handicraft processing into industrial operation. As for the traditional formula, modern processing can also be used. " .

Wuhan Chuangcheng Trading Co., Ltd. is struggling due to historical reasons and its own lack of strength, lack of funds and limited production space. Although many rounds of negotiations with relevant units have not yet reached an agreement, its good wishes have not yet been realized.

With the time-honored brands such as Wuhan Wufangzhai Tangyuan, Dehua rice cake and Cai instant noodles entering the supermarket one after another, all these have brought enlightenment to Wuhan Chuangcheng Trading Co., Ltd. At present, the Wuhan Municipal People's Government and the Bureau of Commerce have issued a series of policies to support the restoration and development of time-honored brands. Wuhan Chuangchengcheng Trading Co., Ltd. is trying to support the old brand with preferential policies, expand the venue and financial assistance, prepare to enter the manufacturing industry, and produce sour plum soup products in an industrialized way, trying to be stronger and bigger, so that the public can taste the sweet and sour of sour plum soup.