How can we succeed in the Uka era?

In the Uka era, this is a new term I heard in a recent training.

Baidu Encyclopedia explains it this way-Vuca is the abbreviation of variability, unpredictability, complexity and fuzziness.

These four words mean changeable, unstable, uncertain, complex and vague respectively.

In short, we are now in a complex, changeable, uncertain and vague world. That is, "a great change that has never happened in a hundred years."

No matter from the macro level of geopolitics, economic development, diplomatic wrestling, military confrontation, or from the micro level of personal life, work, price level, all kinds of shocks are getting more and more serious.

In particular, the COVID-19 epidemic, which began to spread around the world last year, made this uncertain and complicated situation worse.

Previously, we thought that the prosperous banking and real estate industries had entered the cold winter, catering, hotels, tourism, cinemas and other industries were seriously affected by the epidemic, and the entertainment industry also experienced a house collapse shock.

All these have sent us a signal that the comfortable days of "lying down to earn money" in the past are gone forever.

So in the Uka era, how can we achieve immunity? The answer is to be a long-term activist.

In the book "Google Method", John met an era, just like our present "Uka era".

However, the uncertainty and complexity at that time only spread in the Internet industry, and did not spread to all levels of the world.

In this case, we see that the crazy capital market has become "cautious"-many rounds of venture capital that John expected failed because of the market prospect.

It is this uncertainty and complexity that makes the whole society rational and even conservative.

So are we now. Because of all the uncertainties, the panic and worry of the society are aggravated, it is unrealistic to continue to dream of getting rich overnight, and the most striking feature of this era is that money is quick and money is slow.

In this change, we can't adapt at once, and we are easily deceived by some vague phenomena.

The only way to succeed is to be a long-term activist, "stick to the green hills and not relax", keep changing with constancy, and move forward step by step towards the established goals.

In the Google method, John's success is based on this, and Google's success is also based on this. Just like wine making, it settles down and slowly ferments; It's like fishing again You can't rush it.

Therefore, in the Uka era, we should learn to be a "bamboo" and use it for a long time to compound interest.

Being a long-term activist is easier said than done.

First, clear but firm goals. Just like John in Google Method, the goal is to create a panoramic electronic map from the creation of keyhole.

In this process, various challenges and difficulties such as market incomprehension and financing failure followed. It is the support of a clear and firm goal, which makes him miserable and goes through one pass after another.

Second, courage. The so-called creative elite is such a person who is often out of step with his contemporaries from thinking, vision to action.

At this time, doubts and accusations have become the biggest enemies of the long-termists. Once they don't have the courage and determination to "fight their way out", they will often be shaken by outside views and opinions.

Ma Yun must have been under great pressure when he resigned from the university to start a business. Nowadays, giving up a stable job to start a business is still a "deviant" behavior in the eyes of some people. What's more, in his time, it was a great rebellion to smash the iron rice bowl and pursue an unreachable future.

But who would have thought that Alibaba Group would become the boss of the world's Internet companies? Ma Yun's success stems from daring to refuse.

As an advertisement says well: Don't wait for a beautiful era to achieve a beautiful future, let's achieve a beautiful era.

Each of us is eager for success, but many people, most of the time, lack the courage to break the tradition and break through themselves.

A comment and opinion from others will make you change your mind, give up your goal, be timid, live in the mouth of others forever, and dare not break the wind and waves. How can we succeed?

Third, concentration. To be a long-term activist, you need a high degree of concentration besides goals and courage. Just like John, he spent years on a project, striving for perfection and continuous improvement.

Concentration is the core and key to the success of a long-term activist. You only have goals and courage, but you don't focus on specific actions. If you change your mind and change your course, you will eventually achieve nothing.

Fourth, persevere. To be a long-term activist, perseverance is of course indispensable. This is also the only way to success.

Youyu County, Shanxi Province, is located on the border of Shanxi and Mongolia and on the edge of Mu Us Desert. In the early days of the founding of New China, it was a famous "barren land"-there were only 8,000 mu of residual forest, and the greening rate was less than 0.3%!

Moreover, the annual average temperature here is low, the precipitation is less than 400 ml, and the ecological environment is very bad and fragile, which is not suitable for the growth of general crops.

There is a saying in the older generation here that "ten mountains and nine bald heads, the wind blows stones and runs away" and "there is wind every year, and spring comes to winter".

1949, Zhang Ronghuai, the first county party secretary of Youyu County, led the county to unify the knowledge that Youyu had to live in the sand if he wanted to be rich. If you want to live in a sandstorm, you must plant all kinds of trees. As a result, a "relay race" of planting trees and greening was launched in full swing among the people of Youyu.

Today, the greening rate of Youyu has reached 56%, and this once "the most unsuitable area for human habitation" has become today's "oasis".

The change in Youyu County stems from "drawing a blueprint to the end" and "doing it one after another". Over the past 70 years, the county party secretary here has changed many positions, but the tradition of leading the people of the county to plant trees and make green has been passed down from generation to generation.

The success of Youyu County, the essence of Youyu spirit, is the spirit of perseverance and long-term success.

The Uka era is inevitable. In the face of this once-in-a-century great change, if we want to succeed, we need to learn from John, learn from Google Maps, calm down, concentrate on our work and be a long-term activist.