What's the difference between Starway Hotel and Hanting Express Hotel?

The market positioning of the two hotels is different. Starway Hotel is positioned as a mid-range hotel, and Hanting Express Hotel is positioned as an economy hotel.

Starway Hotel is a mid-range hotel with distinctive features, with spacious space, unique taste and elegant style environment, high-quality bedding bathroom and perfect supporting facilities to bring a particularly comfortable accommodation experience.

Starway Hotel is a non-standard mid-range hotel chain owned by Zhu Hua. Starway stops in the center of China's important business travel city, chooses 3-4-star high-quality single hotels, and injects modern management, customer service and brand management concepts to create a "comfortable sleep; A refreshing shower; A nutritious breakfast; Worry-free online experience ",at the same time, it has excellent cost performance, thus separating high-end hotels from the economy hotel market and building a well-known brand of mid-range hotel chains.

Hanting Hotel is the founding brand of Zhu Hua Hotel Group. . Ctrip.com (NASDAQ: CTRP) and Home Inns (NASDAQ: HMIN), two Nasdaq listed companies, were founded by Mr. Miracle, the founder of Zhu Hua, and launched Hanting Hotel for the third time in 2005. He named the group after Hanting, and then officially introduced Zhu Hua as the group name on 20 12.

Hanting Hotel is positioned as a standardized economy hotel, formerly known as "Hanting Express", and is committed to providing convenient accommodation experience for business travelers. Hanting's comfortable sleeping system, modern bathroom system, convenient business travel facilities and relaxed hotel atmosphere have created a sense of belonging for travelers from all corners of the country.

Extended data

1. Zhu Hua Hotel Group is the first multi-brand hotel group in China, ranking in the top 20 in the world. Since its establishment in 2005, Zhu Hua has completed the nationwide layout of 3 1 provinces and cities in just a few years, and has formed a dense hotel network in the Yangtze River Delta, Bohai Bay, Pearl River Delta and developed cities in the central and western regions. On March 26th, 20 10, Hanting Hotels Group (NASDAQ: HTHT), the predecessor of Zhu Hua Hotels Group, was successfully listed on NASDAQ.

2. With the vision of "becoming a leading brand group in the world accommodation industry", Zhu Hua, under the leadership of its founder Miracle, has more than 265,438+000 hotels and more than 30,000 employees in more than 200 cities in China, and owns six major hotel brands, including business travel brand-Joy Hotel, All Seasons Hotel, Starway Hotel, Hanting Hotel, Haiyou Hotel and Holiday Brand-Man.

3. Express hotel is a kind of hotel format relative to the traditional full-service hotel. Its biggest feature is that the house price is cheap, and its service mode is "B&; B "(accommodation+breakfast). The United States, which first appeared in the 1950s, is now a quite mature hotel form in Europe and America.

4. The target market of Express Hotel is general business people, working class, ordinary self-funded tourists and students. Express hotels are generally based on franchise chain or franchise mode, and realize economies of scale and improve brand value through chain operation, which is also an obvious feature that distinguishes express hotels from other star-rated hotels and social hotels.

References:

Living in official website-Brand Introduction