What does SEG mean? Is it short for Swiss Hotel Management School?

SEG, whose full name is Swiss Hotel Management Education Group, is the largest hotel management education group in Switzerland, and its comprehensive strength ranks first in the world.

Seg's five major hotel management universities (SHMS Swiss Hotel Management University, Kaiser Ritz Swiss Kaiser Ritz Hotel Management University, HIM Swiss Montreux Hotel Business Administration University, IHTTI Swiss Neuchatel Hotel Management University, CAA Swiss Culinary Art Management University) provide undergraduate and master's education, and are eligible to award independent degrees with Swiss undergraduate and master's degrees.

SEG's five hotel management schools are all transformed from star-rated hotels, and seven campuses are widely distributed in two major language areas in Switzerland. Teachers and tutors come from different countries all over the world. Most of them have senior management experience in global star-rated hotels, travel companies and luxury management companies, and provide the most authentic and professional theoretical and practical training for the students with their own experience and knowledge.

Courses cover hotel management, tourism management, exhibition management, luxury goods management, human resources, financial management, marketing, hotel design, western food and western food.

Seg has reached a talent cooperation plan with more than 120 international hotel groups, airlines and luxury brands around the world, and holds the largest international job fair twice a year in Switzerland to provide students with global employment opportunities. The international employment rate of SEG graduates is close to 100% every year, and it is also the first hotel management education group in the world.

(Excerpted from Seg official website)