Traditional Culture Encyclopedia - Hotel accommodation - Is Vienna Hotel a franchise or a direct operation?

Is Vienna Hotel a franchise or a direct operation?

Join in. The relationship between the franchisor and the franchisee of Vienna Hotel is contractual, which does not conform to the definition of direct operation and belongs to franchise. Direct operation refers to direct investment and operation by the company headquarters. This business model, which is dominated by one brand and sets up branches or subsidiaries in various places, is called the direct chain model, as opposed to the franchise chain model.