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Top luxury palace no.6

I'm afraid the top luxury apartment in Beijing will belong to Gongyuan No.6-its price of 40,000 yuan per square meter is enough to deter ordinary rich people; However, there are several villas, such as Yu Zi Villa, 1992, which are listed for sale, with a price of more than 3,000 US dollars per square meter. At the same time as Yu Zi Villa, the rose garden is even more ill-fated, most of which have not been sold yet, while the upstarts such as Watermark Long Beach and Senavila all appear black and pink.

If you inquire about the sales situation of luxury houses in Beijing, the metropolis will hear the sales representatives say a very similar ratio-about 40%-like the sales ladies of Gongyuan No.6, Watermark Long Beach and Rose Garden all say this ratio, but is this really the case?

We need to make an appointment in advance to see the house on the 6 th. Mr. Li, the marketing assistant who received us, clearly told us that we can't buy a house if we have money, for example, we won't sell it to the stars in the entertainment circle. Even so, Gongyuan No.6 apartment has been booked for more than 20 sets. Li said that buyers are elites from all walks of life.

There is not much information about Gongyuan No.6, including the garbage accumulated on the Internet-in fact, most of the reports about Gongyuan No.6 come from a brochure about Gongyuan No.6 room type, designer introduction and interior decoration.

The brochure is more about the luxury of its interior decoration-the design was completed by Philippe Hans, a Frenchman who once designed the Grand Hyatt Shanghai, and two famous Italian designers. Houses include Italian luxury, nobility, president, modern, China dynasty and palace. From 157 square meters to 438 square meters, there are six types of apartment with one bedroom, two bedrooms and three bedrooms. Most of the indoor furniture, carpets, gold and silver foil walls are tailor-made abroad according to the room layout of the apartment.

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Examination Centre

The examination room where the Hiram's Hospital will try is also the place where candidates are admitted. Juren came here from all over the country to take the exam, as if to pay tribute to the emperor, hence the name Gongyuan. The establishment of Gong Yuan began in the Tang Dynasty. The former site of Gongyuan in Ming and Qing Dynasties is located in today's Jianguomen China Academy of Social Sciences, including Gong Yuan East Street, Gong Yuan West Street, Gong Yuan Toutou, Gongyuan No.2 and Gongyuan No.3, etc. The exam is held every three years, usually in March. It is called "Spring Festival". There will be three exams, each for three days. Gong Kao, who took the exam presided over by the emperor, became a scholar after winning the Gong Kao, and the top three were the champion, the second place and the flower exploration. After having obtained the provincial examination in August, it was called "Qiu Wei". Shuntianfu after having obtained the provincial examination is also in this examination room. In the early years of Guangxu, 15000 people took the exam. Gongyuan was built in the 13th year of Yongle in Ming Dynasty (14 15). Originally the former site of the Yuan Dynasty Ritual Department, it faces south and has five doors. There are two doors and five elements, Longmen, Mingyuan Building, Zhigongtang, Neilongmen, Jukui Hall, Huijingtang and eighteen rooms. There is a pagoda tree in Ming Dynasty in front of Mingyuan Building, which is called Wenchang Huai. In the thirty-first year of Guangxu (1905), the imperial examination was stopped. After the Republic of China, the location of Gong Yuan gradually became a residential building.

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There is a "Gongyuan No.6" in Beijing, which has become a place for rich people to show off.

Showing off the rich is an old topic. But nowadays, with the development of society, the forms of showing off of the rich are also changing with each passing day. In the early 1990s, one of the ways for the rich in China to show off was to find a special waiter and hold a brick-like "mobile phone". As soon as the phone rings, the boss will answer the phone unhurriedly in full view, and then respond unhurriedly in a high-pitched voice: "Hello! ..... "10 years have passed, and this ostentatious way is obviously out of date. At present, the country is strictly investigating tax evasion by the rich. At this time, it is time for them to be "cautious", but today's rich people are still putting on airs and interpreting this old topic with many new ideas.

At present, the famous house in Beijing, Gongyuan No.6, should be regarded as one of the new ideas of the rich.

"Gongyuan No.6" is in Beijing

"Gongyuan No.6" is just a few dark tall buildings standing next to Jianguomen in Beijing, but it has the highest housing price in Beijing: 40,000 yuan per square meter, 60,000 yuan per square meter for top suites, and the smallest apartment 133 square meter, about 5.3 million yuan; The largest residential area is 470 square meters, about18.8 million yuan. It has become the new commanding height of Beijing luxury houses. The rich who buy or intend to buy "Gongyuan No.6" have become the focus of discussion. Although the seller won't tell you who the buyer of the luxury house is, "several sets with more than 10 million yuan sell best" and "more one-time payment and less mortgage" are enough to make people stunned.

It is said that someone once asked the sales girl what the seismic design of this house was like. I thought she would answer how deep the foundation was, or whether it was a steel structure or something, but I didn't expect her to answer, "Our ancestors were very clever. It is not unreasonable to choose this land to build a palace. When did you hear that the Forbidden City was destroyed by the earthquake? " It turns out that the luxury of "Gongyuan No.6" also includes the factor of "royal location". "Gongyuan No.6" * * * three buildings 150 apartments, of which 100 apartments are for rent only, and only 50 apartments are for sale in one building. The average price per square meter is 40 thousand, and the most expensive apartment is 60 thousand per square meter

In fact, the average price of 40 thousand yuan per square meter is only the beginning, and the management fee of luxury property has always been very expensive The property management fee here is $3 per square meter per month, plus other fees, and the minimum monthly fee paid by the owner for "raising a house" is 1 1,000 yuan. Real estate is also very expensive. Although there is no "British butler" here, most property managers are hired from China World Hotel, Kerry Center and other places with high salaries. However, in addition to the most expensive price, the property also has a feature, that is, you must make an appointment to see the model house. It is rumored that Liu Yonghao, the richest man in China ranked by Forbes, was turned away because he didn't make an appointment, and even Ge You, a big shot, got this courtesy.

In order to feel the heroic spirit of "Gongyuan No.6", the reporter went to the scene to visit it. Although it is only a simple appearance, the elegance and luxury of "Gongyuan No.6" are "self-evident". Downstairs of three ordinary pink-brown high-rise buildings, the spacious space makes these three buildings seem a little crowded. Perhaps because of winter, there is almost no green in the whole yard, and the only thing that can be called a landscape is a fountain. In such cold weather, the water column is still happily sprayed on the copper background wall, and some transparent solids that have condensed into ice are hung on the copper ring on the wall, next to some bamboos swaying like bamboo forests. Although it is already weekend evening, people in and out of the hospital seem to be very busy. Lights are on in the lobby of each unit. Through the door with glass and copper edges, you can see a pair of quaint and elegant sofas by the door, as well as all kinds of antique furnishings embedded in the wall against the light, bronze and brass ... against the bright yellow light, even from the outside, you can feel its nobility, exquisiteness, elegance and chic.

When the reporter opened the door and looked carefully, a waiter appeared in front of the reporter. She politely told reporters: "The house here will be occupied in a few days. If you need to see the house, you can contact the sales office. The sales office is over there. " She pointed out the direction to the reporter and then retreated to a dark room on the side.

In the direction she pointed, the reporter came to the lobby of the building where the sales office was located. When the reporter explained his purpose, the receptionist put the reporter through to the sales department. A woman told the reporter through an internal telephone that she and her colleagues were very busy, and no one could receive the reporter and answer his questions. When the reporter reiterated her intention again, she said a number impatiently and hung up the phone in a hurry. The reporter had to ask the receptionist to put him through again. This number belongs to the marketing department of the development company. A young lady also sent such a message: busy, can't take reporters to see the model room. After learning that the reporter didn't want to see the model room but just wanted to confirm a few questions, she seemed ready to answer the reporter's questions, but after a familiar musical bell, she never heard her sweet voice again.

In fact, for this interview, the reporter called the sales office many times, and the results were ruthlessly rejected: "We never accept interviews and don't need marketing." It sounds as if the reporter is a salesman who is eager to "advertise". I wonder if this is how they receive wealthy businessmen who come to see the house. Maybe a reporter who just wants to inquire will really delay people's time to introduce houses to the rich. Maybe they think they are already "rich", so they are too lazy to deal with such "boring" people as journalists. ...

The market reflection of "Gongyuan No.6" shows that there is indeed demand in the luxury residential market in Beijing, and so is the whole country, but this demand is very limited.

Is it worth investing in luxury houses?

"Gongyuan No.6" is not something you can buy with money. Its customers are leaders in some industries. Tong Yuan, the planner of the property and the managing director of Beijing Century Hundred People's Bank Investment Consulting Company, said: "The target customers of Gongyuan No.6 are senior professionals such as the chairman, directors and partners, CEO and general manager of the enterprise, and they definitely have higher requirements for the quality of life."

It is understood that there are few houses with more than 20,000 yuan per square meter in Beijing, and the most expensive luxury house in Shanghai is only 20,000 yuan, while that in Hong Kong is around 70,000 Hong Kong dollars. So in Beijing, luxury houses like "Gongyuan No.6" have reached the mid-range price of luxury houses in Hong Kong.

According to the registration data of Beijing Administration for Industry and Commerce, Beijing Lvduyuan Real Estate Development Co., Ltd., the developer of No.6 Property, is registered in Beijing Development Zone with the registered capital of100000 yuan and the legal representative is Yang. Haikou Dadu Real Estate Co., Ltd. holds 58% of the company's shares, and the remaining 42% is held by Beijing Post and Telecommunications Bureau.

Beijing Century Hundred People Bank Investment Consulting Company is the consultant and strategic partner of Lvduyuan, and fully participates in the planning, construction and sales of Gongyuan No.6.. According to its managing director Tong Yuan, "Gongyuan No.6" has a total construction area of 45,000 square meters, and * * * owns 150 suite. More than 20 suites have been sold, most of which are paid in one lump sum. The bigger and more luxurious, the better to sell. This is the biggest feeling of developers who invest in luxury houses.

Talking about the investment of Gongyuan No.6, Tong Yuan said that the total investment is1100-1200,000 yuan. As far as the sources of funds are concerned, there are bank funds, foreign capital and self-owned funds. In short, "the channel is very complicated". "Gongyuan No.6" consists of three buildings, of which "Lvduyuan" is only for sale 1 (50 sets), and the other two buildings (100 sets) are only for rent.

It is known that a large number of houses in "Gongyuan No.6" are mainly rented, and the monthly rent has not yet been finalized, but it is definitely higher than 5,000-6,000 US dollars, of which the rent of more than 450 square meters of French imperial suites is expected to be around15,000 US dollars.

When a reporter asked him why he was confident to plan this project successfully, Tong Yuan said, "China needs cutting-edge products now. The market of cutting-edge products in China is very large and wide. We are applying all kinds of top technologies. There are many people who want top-class cars in China, and there is a market for top-class products in China. Of course, the same is true of real estate projects. Gongyuan No.6 can be regarded as the first top real estate project in China. "

"Gongyuan No.6" and the target customers of the villa are basically the same group of people. "Many owners already own villas, but they bought' Gongyuan No.6' because of its unique taste, convenient transportation and strict security system are also its advantages."

Mr. Li, who runs a construction company, said after seeing "Gongyuan No.6": "My main business is in Shenzhen, and I have already bought a villa in Shenzhen, so I will not consider buying" Gongyuan No.6 ". But if you have a lot of business in Beijing in the future, you can consider living there. The main thing is that it has been decorated and can be moved in immediately. Its convenient transportation and hotel management are very attractive. As for who designed it, it doesn't matter, as long as the apartment likes it. In fact, if you have a short time in Beijing, renting a house may be good. "

The insiders believe that the market reflection of "Gongyuan No.6" shows that there is indeed demand in the luxury residential market in Beijing, as well as nationwide, but this demand is very limited. Projects like "Gongyuan No.6" have high investment, high risks and slow capital withdrawal. Many people look at the house with curiosity, but only a few people can really afford it. Therefore, experts believe that it is still not appropriate to blindly follow the trend.

In Shanghai, the newly opened "Xijiao Garden" in Minhang District, the most expensive villa is priced at 35 million yuan; Not long ago, a villa with a price of1.1.500 million yuan was photographed by a mysterious person in the "Zi Yuan" villa area.

How much do you know about luxury houses in various countries?

According to insiders, those who can afford these luxury houses are truly successful people. Unlike other people who come to see the house, they are usually very easy-going to understand the situation of the house and don't care about the price of the house. In fact, for these people, living is not the first factor. What they need is a sense of identity similar to private clubs.

According to Tong Yuan, the rich areas in the west of Beijing are mainly concentrated in Wanquan New Home and Bishui Manor, while the rich areas in the east are concentrated in Xiangjiang Garden, Du Ming Garden, World Trade International Apartment, Jiahe Liyuan and Qiao Lijing. The rich in early Beijing were mainly concentrated in Fangzhuang and Asian Games Village. Now many rich people living in these two places have moved out and moved to the upper community. This is mainly because these rich people think that "the use of new technology and new equipment makes the equipment and supporting facilities in these two regions look a bit outdated", but now the rich in Beijing know how to enjoy it better than before.

Take Shang Feng as an example. This community claims to be the one with the highest level of intelligence in Beijing and even the whole country, and its slogan is "Farewell to the era of air conditioning and heating". The house is kept at a constant temperature all the year round and is controlled by people. In order to keep the room quiet and reduce the noise pollution caused by air conditioning, all windows can't be opened and replaced with fresh air ventilation system. Although the house price in Shang Feng is as high as 13000 yuan per square meter, many people have snapped it up.

But strictly speaking, Feng Shang is not a place where the so-called "rich people" live, but only a place where "people with higher incomes in the middle class" live. What can be regarded as a place where "rich people" live? Tong Yuan gave a detailed description to the reporter. Generally speaking, the house price is at least 6,543,800+0,000 per square meter, the house area is at least 200 square meters, and the total house price is at least 2 million. Plus the expenditure on furniture and decoration, the smaller one will cost 3 million, and the larger one may cost 5 to 6 million.

According to the feedback from the sales promotion department of luxury house project, 75% of the owners of Beijing Rose Garden Phase III are company presidents, company shareholders and private entrepreneurs, and 25% are freelancers, painters, artists and excellent athletes. The customers of Ligao Wang Fu Villa are mainly business people and CEO-level customers, with the proportion of self-occupation and investment accounting for 50% and 50% respectively. Customers who have already booked the house include real estate developers from home and abroad, directors of listed companies in Hong Kong, directors of large enterprises, foreign executives, professional investors and so on. The buyers of the second phase of "Watermark Long Beach" in Orange County are concentrated in two parts, one is the people in the financial and securities industry, and the other is the risk fund management institution. These people are basically rich people who have had many home ownership experiences. There are individual investors and institutional investors who buy "Gongyuan No.6", and the customers are basically over 40 years old.

In fact, it is not surprising that Beijing can have such a rich area. The research group "Analysis and Forecast of Beijing Economic Situation" of Beijing Academy of Social Sciences conducted a survey on the rich in Beijing. The conclusion of the survey exceeded many people's expectations: the average total assets of high-income families in Beijing have reached 23.56 million yuan. Among them, physical assets accounted for 66.2%, and financial assets accounted for 33.8%. There are about 6.5438+0.5 million-2 million millionaires in Beijing.

In fact, Beijing is not the only city in China where many rich people live. This situation has already appeared in many other cities in China.

In Shanghai, the newly opened "Xijiao Garden" in Minhang District, the most expensive villa is priced at 35 million yuan; Not long ago, a villa with a price of1.1.500 million yuan was photographed by a mysterious figure in the "Zi Yuan" villa area. Mr. Pan, the sales manager of "Shanghai Ziyuan", said that, unlike what was originally expected, those high-priced houses with a price of more than 50 million yuan were "more acceptable to customers", and the villas with the lowest price of 6.5438+0.8 million yuan were basically booked out. Teacher Pan described the guests who paid the deposit as "people at the top of the pyramid" and "real rich people", all of whom had overseas backgrounds, mainly private entrepreneurs and returnees.

Tomson Golf Villa is a mature villa area in Shanghai. I hope Liu Yongxing, the boss of the group, owns a villa of more than 30 million yuan here.

In Tomson Yipin, the total price of the most expensive villa is more than 50 million yuan (the price of rough house is 35 million yuan, and the owner spent more than 654.38+million yuan on decoration). About 60% of the buyers are from Hongkong, Taiwan Province and Southeast Asian countries, and the other 40% of the customers are from Shanghai and other parts of China. Most of them are the chairman or general manager of large private enterprises. Surprisingly, according to Bao, manager of the sales department, the buyers of the most expensive villas with more than 10 million yuan are very few from home and abroad, and most of them are mainlanders.

To be a pure mansion, Beijing has not yet entered this level, at least not yet. Strictly speaking, the luxury houses in Beijing are at best high-end luxury houses.

Hao is even more reluctant.

So, who is the owner of the million-dollar mansion? Developers always avoid talking about such problems. According to the sales office of Shanghai Ziyuan, the buyers of1.1.50 million yuan villa are from Hong Kong and Taiwan, and other owners are mainly Hong Kong and Taiwan celebrities, domestic bosses and returnees. The developer of "Watermark Long Beach" in Orange County said that its buyers are mainly Hong Kong and Taiwan businessmen, senior managers of foreign companies and representatives from all over the world in Beijing.

It is the market economy that has developed for more than 20 years, and the newly rich people stand out from the crowd, making the luxury house market of 10 million yuan gradually become a market. Mr. Lin, a real estate marketing expert, believes that after China's entry into WTO, the large-scale involvement of international enterprises and funds and the suspension of global heavyweights have also brought opportunities to the luxury home market in China, and the competition for world-class rich will become the new focus of the luxury home market.

Yan Ming of Zhongyang Venture Capital, a developer of Watermark Long Beach in Orange County, Beijing, is very optimistic about the luxury residential market in China. He said that this is mainly related to the environment in China. Chinese and foreign people are generally optimistic about the economic prospects of China after its entry into WTO, so the demand for luxury houses will continue to increase. It is said that Beijing is now rumored in the industry that the "modern elevator villa" of the fourth generation luxury goods has appeared in Beijing. This mansion will be a long-span frame structure without beams and columns, which can be divided at will. The building technology with width greater than depth, and the facade design of full floor-to-ceiling glass curtain wall up to 6 meters, has caused a sigh in the industry.

However, due to the high total price and maintenance cost of luxury houses, some insiders remind those investors to be cautious when investing in such properties. In addition, developers should pay more attention to its rarity and cultural taste when developing luxury projects, because high prices are by no means the only factor in luxury projects. Some insiders reminded that the real luxury market in China has not actually formed, and there are only a handful of real luxury houses on sale and newly opened.

The mansion has always given people a feeling of being far away. The threshold of a luxury house is very high and expensive. As a symbol of status, a special term for the rich, ordinary people can't easily get in and out. Even visiting the model room often requires an appointment in advance, a boss's license and a VIP status. Without these permits, they are usually politely refused. Some luxury houses in Beijing also use this sales method to improve their grades. Watermark Long Beach and Gongyuan No.6 model room are not open to the public. In addition to this factor, either the main landscape is "Hao" outside the window; Either the main decoration, "Hao" is in the house. The industry believes that the current Beijing luxury house can not meet all the requirements of the above luxury house at the same time, so it barely says "Hao". In other words, to be a pure mansion, Beijing has not yet entered this level, at least not yet. Strictly speaking, the luxury houses in Beijing are at best high-end luxury houses.

More calm people compare with foreign countries: the luxury houses in Los Angeles are all large lawns, trees with a diameter of more than one meter, and maple forests have a strong cultural atmosphere. At present, villa communities that have developed to a certain scale are almost copies of industrialization, and it is difficult to really tailor them; As for the humanistic connotation, it takes time to test.

Brief introduction of "Gongyuan No.6"

On the whole, the decoration of six different types of "Gongyuan No.6" can be described as "wearing gold and silver": the headboard made of ponytail, and the Venice crystal lamp mixed with gold powder when blowing; Walls decorated with handmade gold foil, silver foil, silk, brocade, mahogany, etc. ; A whole Swarovski crystal faucet switch, a century-old elm tumor decorative column, a cowhide wall, a whole pony skin hand-sewn coffee table, and a washable silk wall covering; Barbecue and frying pan with automatic lifting oil leakage and automatic lifting range hood matched with it; Microwave ovens suitable for metal utensils ... including apartment lobby, all indoor furniture, carpets, gold and silver foil walls, sanitary ware, refrigerators and other electrical appliances, as well as elevators and various door leaves. Foreign countries are tailor-made according to the layout of apartments.

In addition, the product group purchase on the virtual machine group is super cheap.