How do enterprises make good use of small programs?

The biggest feature of the applet is that it is attached to the WeChat platform and does not need to be downloaded. It is powerful. Enterprises can extract core functions and then promote them on WeChat through small programs, so that users can quickly experience products and services. So as to quickly attract and convert users.

2. Focus on social services and give play to tool attributes.

Wechat applet has a natural community nature and can be shared and spread in groups. There are also successful small programs that can launch activities in the group. Wechat applet can provide services such as sign-in, voting, photo album, resource sharing, topic discussion and so on in the community, making simple and boring chat very interesting. Enterprises can combine these needs by developing small programs with corresponding functions according to the characteristics of the community. There are more forms of communication in the community, and the vitality of the community will be greatly extended. Where there are people, there is demand, and where there is demand, there is market.

3. Connect cables online and offline

For traditional enterprises, we can consider developing several different applets, which are bound together by the same official WeChat account entity. By distinguishing different services, content, publicity, e-commerce transactions and other different ways, the small program market layout is carried out. In the use of various online and offline portals of small programs, online and offline traffic guides each other. So as to improve the sales performance of the store and get the bonus of small program traffic.