Definition of Business Hotel with Business Rooms

What is a business hotel? There is no unified standard system at present. In fact, the definition, connotation and extension of the concept of business hotel itself is historical and dynamic, and it is constantly revised with the change of business tourism market demand and the innovative activities of industrial supply. We can also grasp the development orientation of business hotels committed to brand cultivation from the following aspects.

The first is customer orientation. Business guests should occupy an absolute dominant share in the hotel's total tourist source structure, which is a basic standard to distinguish business hotels from non-business hotels. The formation of tourist source structure can not be separated from the active guidance of hotel operators' strategies, such as giving hotels corresponding brand connotation and brand association, coupled with the coordination of price and product strategy.

Followed by product orientation. The hotel's geographical location, architectural decoration style, facilities and equipment, service items and staff service ability should be integrated according to the consumption demand characteristics of business guests. For example, the business facilities of a business hotel should be complete, such as fax, photocopying, audio-visual equipment of language mailbox, etc. The hotel should also provide all kinds of advanced meeting facilities to facilitate guests to hold meetings; Guest room facilities should also meet their needs and facilitate office work, such as printers and network interfaces.

The third is price positioning. The price of business hotels is higher than that of similar hotels. General business travelers are not sensitive to price, but pay more attention to accommodation, communication, banquets, transportation, and the environment and atmosphere of the hotel. In order to meet the material and psychological needs of guests, the quality of business hotels is higher than that of ordinary hotels, so the price of business hotels is naturally higher than that of other types of hotels at the same level.

The fourth is geographical location. The location of business hotels should be superior. Generally speaking, the transportation is convenient, and it is close to commercial intensive areas (such as CBD), which is convenient for attending various business activities and meetings and contacting some potential business partners; There are many well-known specialty restaurants around, which are conducive to entertaining guests; Being close to the leisure center is conducive to the leisure activities of business guests after work. Similarly, because business guests need to complete various business activities in a short time, the geographical location is not superior, which is tantamount to wasting time.

The fifth is the brand, that is, there must be a brand in the consumer market. On the one hand, brands can save the search cost of business guests. Once staying in a hotel of a certain brand, guests will be familiar with the hotel of this brand everywhere. At the same time, the hotel can * * * enjoy the customer files and provide personalized service for business guests, making them feel at home.

Finally, human resources standards. A good business hotel should ensure that all the components of the product are matched and compatible with each other. Because employee behavior directly constitutes the core component of hotel products, we need to look at the proportion of well-trained employees and professional managers in the total number of employees when investigating business hotel brands. Compared with ordinary hotel employees, these professionals can better understand the needs of business guests and have rich experience in the hotel industry. Business guests, especially international business guests, are generally middle-aged. Most of them have received higher education and have higher requirements for services. Sometimes, hotels need to provide various services related to their business activities, such as secretarial and butler services. In this sense, a good business hotel is also an excellent employer. It is better at selecting, training and motivating hotel professional managers and professional technicians to provide perfect professional services for our customers.

2 1 Century Business Herald launched a powerful brand boost on the road of the growth of business hotels in China. As long as we grasp the demand characteristics of business travelers, constantly cultivate the innovative consciousness and ability of professional managers, and be good at learning from excellent hotel suppliers in the international business travel market, in the near future, China will surely have more business hotel brands to enter the forefront of Asia and even the world.

Good local business hotels, like other business hotels in the province, are also developed from catering. At first, everyone accumulated rich service experience in the process of cooking and had a deep understanding of the needs of consumers. This makes us form the habit of paying attention to service details, and our practice in business hotels over the past two years tells us that paying attention to service details has benefited us a lot.

The main difference between budget hotels and business hotels should be the comfort, or the quality of service provided. The appearance of budget hotels in China is the product of special economic period, mainly for individuals and families. The ultimate outlet of business hotels lies in chain operation and winning by quality. Even if a single store does well, it will be difficult to resist the increasingly fierce market competition because of its high management cost and low visibility.

The advantages of business hotels are relatively concentrated target groups, limited service items and single service facilities. Only by making full use of surrounding resources and reducing investment can we have comparative advantages and obtain relatively high profits. Most business people rarely have leisure time, and even if they do, they mostly choose to go to special places. Star hotels have shopping malls, saunas, entertainment and other facilities, and business hotels do not need to be equipped at all.