How should cultural tourism night tour projects be sited and positioned?

Site selection

Keywords: Landscape cities in the suburbs of big cities are hot spots in the future

The tourism resources stipulated by the state are divided into five levels, and the top national scenic spots are generally not Development is allowed. Some relatively low-grade places have low land costs and pleasant ecological environments, making them more suitable for cultural tourism real estate projects.

In addition, the suburbs of big cities are close to first-line densely populated areas, so the customer base is guaranteed, and they are also suitable for cultural tourism real estate. A typical example is the success of the OCT Happy Valley theme park model. In the future, with the consumption of tourism resources around big cities, landscape cities located about 1-2 hours away from first-tier cities will become hot spots in the tourism industry, in line with the popular 5+2 life. trend.

2. Positioning

Keywords: Finding the right customer group is the key

1. Mainly urban sightseeing and entertainment: urban theme park + hotel. Projects focusing on urban sightseeing and entertainment create a uniquely attractive regional leisure consumption center by integrating urban theme parks with branded catering food streets, five-star hotels, shopping malls, large cinemas and other different business formats. ——Leisure Mall, in order to promote the development of office buildings and residential real estate. This model is generally located in the city center or in the central city expansion area, such as OCT Happy Valley.

2. Mainly leisure and vacation: tourist attractions + hotels. Using ecological villas or ancient villages as carriers, it emphasizes harmony with the natural environment, integration with local culture, and a fashionable vacation experience in a unique cultural mood. This type is suitable for short-distance leisure vacations and strengthens overnight and residential functions. ?

3. Mainly high-end residential areas: tourist attractions + hotels + high-end residences. In the beautiful scenery on the outskirts of the city, simple sightseeing, entertainment, leisure products, hotels, restaurants, shopping, etc. will be established to form a high-end residential tourism community. The tourism function is weak and the main focus is residence. For example, the Guanlan Golf Project has an extremely obvious role in promoting leisure real estate. In addition to the excellent landscape resources of the golf course itself, the more important reason is that the golf course is an important platform for high-end government affairs, business and leisure exchanges, and can attract high-end leisure people. The gathering highlights the quality. ?

4. Composite type: tourist town. Themed cultural towns are mainly ancient towns, ancient districts, or newly built towns. Its core is to create a cultural town that meets market demand and highlights unique themes and customs. Using the town as a carrier, it builds a cultural and leisure platform to enhance its attractiveness, thereby driving leisure real estate outside the town, such as Lijiang Dayan Ancient Town and Chengdu Kuanzhai. Alley, Zhujiajiao Ancient Town in Shanghai, Furong Ancient Town in Chengdu, and Yi Ancient Town in Chuxiong. This model has become the mainstream approach for leisure upgrading and urbanization development in many ancient towns.