W hotel's price positioning

In Starwood hotel camp, the main policy of W brand hotel price positioning is lower than St. Regis brand and higher than Westin brand. However, every W-brand hotel will do full market research at the beginning of its opening. Usually, W-brand hotels in different regions will make corresponding adjustments in pricing according to the local actual situation, which usually depends on the pricing of competitors around a particular W-brand hotel to some extent. After all, it depends on the market.