Model essay on business plan of fruit shop

As a fresh university graduate, I have a passion for starting a business. The following is my business plan. The following is a sample essay on the business plan of fruit shop compiled by me for your reference only. Welcome to read it.

Fruit shop business plan model community fruit supermarket establishment: establish fruit supermarkets in communities with xx households (x people per household).

I. Market analysis

There is a big fruit market in China. Compared with the per capita annual consumption of X kilograms of fruit abroad, the per capita consumption in China is only half of it. Through the survey of most families, x% of families in X spend more than X yuan on fruit every month. % of households consume fruit between X yuan. Only x% of families consume less than x yuan of fruit.

With the improvement of residents' income level, the consumption demand for fruits is increasing. At present, the average annual fruit consumption in China is about xkg, which is not far from the hygienic standard requirement (xkg), and the gap is even greater than that in developed countries. If the future population growth factor is taken into account, according to health standards, the national fruit consumption will reach X million tons, which is 70% higher than the national fruit output in 20xx.

Second, the reason for choosing

1, industry demand: China lacks large fruit sellers.

2, the needs of entrepreneurs: low entry threshold, small investment can be operated.

3. Policy support: XX (XX Municipal Bureau of Commerce, Beijing Municipal Development and Reform Commission): X encourages and supports the development of commercial projects, including supermarkets, convenience stores, community breakfast shops, food stores, daily necessities, etc. Restricted commercial projects include: large and medium-sized retail commercial facilities with a business area of X square meters or more outside commercial centers at or above the regional level and planned characteristic commercial streets (districts); Within the second ring road of the city, large department stores and large comprehensive supermarkets with a new business area of x square meters or more are restricted; Within the third ring road of the urban area, it is restricted to add large warehouse-type shopping malls, large professional supermarkets and various large wholesale markets with a business area of X square meters or more; In the city center, municipal commercial center, regional commercial center, X village science and technology park X park and commercial center, it is restricted to build all kinds of first-class markets and wholesale markets.

4. Brand-new sales opportunities: only fruit chain stores are still blank. Chain stores in other industries are in a state of meager profit competition.

5. Novel sales method: open and optional.

6. Various services: provide automatic juicing service. Provide combined packaging boxes to introduce various fruits in the store and the characteristics suitable for eating people, so as to guide healthy consumption.

7. Fruit purchase and consumers' psychology: time is busy and there is no extra time to buy fruit. Supermarkets and wholesale markets don't buy much fruit, because they mainly buy other products.

8. Huge market: The state plans to make the per capita consumption of fruits reach X kilograms in 20xx. 20xx years x kilograms. 20xx years x kilograms. That is to say, by 20xx, the consumption of fruit will increase by xx thousand kilograms. The market is huge. X% of the current market.

Third, special services.

1. Give customers a brand-new, assured, quality-guaranteed, cheap and assured consumption place.

More customers choose to go to the supermarket to buy fruit. In addition to seeing the fruit discounted when buying other goods, the biggest reason left is that the fruit in the supermarket can reassure consumers in terms of product appearance, product quality and weight. Moreover, the open self-selection method can give customers more choices. For our fruit supermarket, adopting unified decoration, unified store layout, unified procurement and unified distribution, all products are sold after cleaning, waxing, grading and packaging, which can completely satisfy customers psychologically.

2. Unique consumer guide

Nowadays, when buying fruit, customers choose fruit consumption entirely according to their own tastes and preferences, ignoring the characteristics of the fruit itself and the people suitable for eating. Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, and what fruits patients with liver disease and stomach disease should eat and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense of fruit consumption, it will lead to the misunderstanding of sending bananas to diabetic patients with kindness. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in the store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily.

3. Provide various services for different consumer groups.

Fruit consumers are generally divided into X types: self-use type and gift type. According to the psychology and packaging needs of the giver, we will specially design some packaging combinations with different capacities (3G, 5G) that can be folded or combined, and provide them to consumers for free. In other words, customers can buy fruits in any combination. After purchase, if you need a packaging box, you can get it in the store by paying a certain packaging fee (which can be divided into birthday, visiting patients, visiting relatives, etc.). ), you can also get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality.

4. Dig deep into the characteristics of fruits and other needs of consumers.

With the increase of people's income, more consumers began to drink fresh fruit juice. In view of the aesthetic needs of consumers, every fruit chain store will have a free juicer for customers to use. After buying fruit, customers can use the water source to clean the fruit for free, and use the juicer to squeeze the fruit into juice. If customers bring their own containers, we won't charge any fees. If customers want to bring fruit juice to their homes, companies or roads, we will provide a set of containers (including plastic cups, straws, honey, sugar, etc.). , and help customers package) it is convenient for customers to take freshly squeezed juice anytime and anywhere. In terms of hygiene, every time a customer uses a juicer, we will sterilize the machine and put it in a disinfection cabinet to ensure hygiene.

Fan, a business plan of a fruit shop, set up a cooperative group to carry out small business, earn capital and get enough capital through loans.

I. Business plan

1. Give customers a brand-new, assured, quality-guaranteed, cheap and assured consumption place.

2. Unique guiding consumption: Now customers choose fruit consumption completely according to their own tastes and preferences, ignoring the characteristics of the fruit itself and the people suitable for eating. Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, and what fruits patients with liver disease and stomach disease should eat and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense of fruit consumption, it will lead to the misunderstanding of sending bananas to diabetic patients with kindness. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in every store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily.

3. Provide a variety of services for different consumer groups: fruit consumers will generally be divided into X kinds of self-consumption and gift. According to the psychology and packaging needs of the giver, we will specially design some packaging combinations with different capacities (3G, 5G) that can be folded or combined, and provide them to consumers for free. In other words, customers can buy fruits in any combination. After purchase, if you need a packaging box, you can get it in the store by paying a certain packaging fee (which can be divided into birthday, visiting patients, visiting relatives, etc.). ), you can also get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality.

4. Explore the characteristics of fruits and other needs of consumers: With the increase of people's income, more consumers begin to drink fresh fruit juice. In view of the aesthetic needs of consumers, every fruit chain store will have a free juicer for customers to use. After buying fruit, customers can use the water source to clean the fruit for free, and use the juicer to squeeze the fruit into juice.

If customers bring their own containers, the company will not charge any fees. If customers want to bring fruit juice to their home, company or road, the company will provide a set of containers (including plastic cups, straws, honey, sugar, etc.). , and help customers package) it is convenient for customers to take freshly squeezed juice anytime and anywhere. In terms of hygiene, every time the customer uses the juicer, the staff will sterilize the machine and then put it in the disinfection cabinet to ensure hygiene.

In order to attract consumers' attention in the early stage of opening, we can distribute opening leaflets and some preferential posters to residents through neighborhood committees and property companies. And you can initiate activities such as buying a certain amount of fruit and sending it to the juicer. This, in turn, can drive residents to change from eating fruit to drinking fruit and increase the consumption of fruit.

6. Let consumers choose the goods we provide: good image, good shopping environment, competitive price, various promotional activities and various convenient service measures.

7. Strive for more resources and win more favorable competitiveness.

(1) For the choice of partners, you can choose the fruit juice company to hold shares in the company. In this way, the company can take advantage of its purchasing cost and warehousing logistics.

(2) Strive for policy support. Recruit a large number of laid-off workers and strive for more policy support in taxation, rent and so on.

8. Sales plan: set up a key account sales department and a retail chain department.

(1) single store promotion:

(1) At the beginning of our business, we distributed publicity worksheets in residential areas within the radiation range of fruit shops to attract residents.

(2) Launch the activity of loyalty card to attract the consumption of community residents. And you can initiate activities such as buying a certain amount of fruit and sending it to the juicer. This, in turn, can drive residents to change from eating fruit to drinking fruit and increase the consumption of fruit.

(2) Promotion to join the business department:

(1) Take part in some trade exhibitions of franchise chains, arrange the stores directly at the exhibitions, print the contact information of enterprises on fruits (such as oranges) and distribute them to visitors. This is not only innovative, but also more attractive to others.

(2) Introduce the prospect of joining the commercial fruit industry with articles in some entrepreneurial newspapers or magazines to attract joining.

(3) Establish a website to introduce companies and attract companies to join.

(4) Hold a promotion meeting, invite some fruit stall owners to attend, and introduce our company's policies and preferential conditions for joining the distribution.

Fruit publicity: In connection with Health Day, some street health talks and consultations were held jointly with some health institutions and fruit industry associations. Promote the health knowledge of fruits.

Second, product, market and profit return analysis

(1) product positioning: set up chain stores in communities with xx households as the target population.

(2) Profit analysis: The change of the proportion of fruit in the whole urban and rural fair trade and the change of the proportion of fruit consumption expenditure in residents' food consumption can prove this trend. It is predicted that in the next few years, with the further rationalization of consumption structure, the proportion of fruit consumption in the whole food consumption in China will show a stable and slightly rising trend. This part can also bring some growth. In this way, the monthly turnover of fruit shops is expected to reach xx million yuan.

(3) Market share analysis:

1. Consumer groups: mainly for retired people or those who have enough time to take charge of family purchase rights. Because they have time, they usually shop for the whole family. But because of their age, they can't go far away to buy a lot of heavy fruits, so community fruit shops are the most convenient for them to buy fruits, and some profitable fruit shops in the south are also located around the community.

2. The second target group is busy white-collar workers. Because of their busy work and heavy work pressure, they pay more attention to health. At the same time, because I am usually busy, I have little time to go to supermarkets or farmers' markets. Therefore, the fruit shop opened in the community can facilitate them to buy fruit when they go to work, and also play a role in promoting consumption.

Based on the above reasons, I think we will occupy xx% market share of community fruit sales.

Third, the problem and risk analysis

(1) procurement cost: procurement cost is directly related to sales volume. But when we start a business, our sales will not be very large. How can we reduce the procurement cost? In fact, as long as we find the right partner, I believe this problem will be solved. When starting a business, you can find a juice manufacturer to invest in shares. Its attraction lies in that it not only owns the shares of the company, but also has the right to name the stores opened by the company in the next three years (for example, the chain store is named "xx" fruit chain store), and the corporate trademark is added at the door of the store.

Fruit Shop Business Plan Fan Wensan's business plan is about opening a fruit shop in xx Vocational College. Its main business is selling daily fresh fruits and the scheme of fruit shops. Its main business is selling daily fresh fruits, the target market is college students, and the target market is college students, with the income difference as the main source of profit. First of all, our store adopts the mode of joint venture with classmates. Run the source. First of all, our store adopts the mode of joint venture with classmates. But it has its own brand, trademark and value concept. It has its own brand, trademark and values. When the capital and other conditions are ripe, the company will be established and the chain operation mode will be implemented. After maturity, a company will be established and a chain operation mode will be implemented. The overall strategic goal is: based on the school, establish the brand, step by step, and the strategic goal is: "based on the school, establish the brand, step by step, expand the reputation, and move towards success."

I. Market analysis

1, feasibility analysis

Fruit, a mass consumer product, has gradually become a necessity of life, and fruit, a mass consumer product, has gradually become a necessity of life and is an important part of mass consumption. An important part of mass consumption. With the continuous development of our school, the students in our school have also become a certain scale. It is said that the development has also made the students in our school a certain scale, about xx people. Such a big campus will certainly bring great fruits to many people. There are probably many people who need it. According to my investigation, many students have the habit of eating fruit often at home. They also have this desire at school. However, they are used to it at school. However, it's too much trouble to go out and buy. I find it too much trouble to buy noodles. In addition, people pay more and more attention to their health now, and often buy some fruits to supplement their nutrition. Especially when you are healthy, you often buy some fruits to supplement your nutrition, especially for girls. Some people can eat as food. Fruit shops are girls, and some people can eat as meals. Fruit shops can be opened with little investment when they enter the threshold, so they can be opened with little investment in theory, so the basic conditions for opening fruit shops are already met in theory.

2. Product analysis

Fruit, a mass consumer product, has gradually become a necessity of life, and fruit, a mass consumer product, has gradually become a necessity of life and is an important part of mass consumption. It is an important part of mass consumption.

3. Competition analysis

At present, the campus fruit market is basically blank. Although there are small shops selling some fruits, they are small in scale and have no desire to develop. Some fruits in the shop are small in scale, have no desire to develop and are completely uncompetitive. There is no competitiveness at all.

4. Macro environmental analysis

The opening of the fruit shop on campus will greatly facilitate students' fruit purchase and some busy teachers' fruit consumption. According to the survey, in the food consumption structure, with the slow decline in the proportion of staple food consumption and the gradual increase in the proportion of non-staple food consumption. The change of the proportion of fruit in the whole urban and rural fair trade and the change of the proportion of fruit consumption expenditure in residents' food consumption can prove this trend. Fruit, a mass consumer product, has gradually become a necessity and an important part of mass consumption. The macro environment is conducive to the establishment of fruit shops in schools.

Second, the SWOT analysis of opening a fruit shop in Polytechnic University

superiority

Because entrepreneurs are college students, they are close to the university, and because entrepreneurs are college students, they are close to the university, so they can clearly understand the demand psychology of college students, so it is easy to find the psychological appeal point of college students. This is the most important advantage; Be reasonable. This is the most important advantage; Near the dormitory, it is convenient and quick to buy. It is convenient and quick to buy near the dormitory. The market is huge. The school has a discount in shops, so it has a certain advantage in cost. Can provide door-to-door service, the support of schools and classmates, high-quality customer service, and have their own unique fruit management concept.

superiority

The characteristics of our store

Fruit flower is the most creative fruit gift at present. It combines the inspiration of flower design, takes fresh fruit as the original material, and inserts it into the bases of various theme forms in an orderly manner to create a pleasing "fruit flower" with various theme flower shapes. A good fruit flower is not only a surprising appearance, but also a top fresh fruit from the best producing area in the world, leaving the most unforgettable fresh fruit experience. Any fruit flower can be paired with chocolate. The perfect combination of the fragrance and delicious taste of chocolate and fresh fruit will give people a brand-new feeling. Fresh and delicious, healthy and fashionable, it is the best choice to show each other's taste or convey their hearts.

Disadvantaged weakness

College students lack entrepreneurial social experience; College students lack entrepreneurial social experience and venture capital; The shortage of venture capital is slow, and the market is easily seized; The development speed is slow and the market is easy to be seized. There are already two fruit shops in the school.

Opportunity opportunity

There are no enterprises involved in the shops selling fruits on campus, and there are no enterprises involved in the shops selling fruits in the park, which is still a blank market, which is the biggest and most favorable opportunity; A blank market, which is the biggest and most favorable opportunity; Because the cost of opening a fruit shop is low, the hardware requirements are low, and it is difficult to enter the market, it also gives us a great chance to try.

threaten

The competition is fierce. If the profit is good, it is easy to be imitated. The competition is fierce. If the profit is good, it is easy to be imitated. Moreover, this fruit shop is a small-scale individual venture. Due to the constraints of financial conditions, it is impossible to occupy all markets in a short time, so it is likely to be swallowed up by followers or imitators in the later period. In the later period, most markets will be swallowed up by followers or imitators.

3. Countermeasure analysis

Considering the threat of easy imitation, considering the threat of easy imitation, I will find some investors or partners to cooperate, businessmen or partners to cooperate, so that funds will be more abundant, which will provide a foundation for the development of specialty shops. We will also introduce some new technologies to make fruits, make their own characteristics and make their own characteristics and styles.

Third, marketing strategy.

Target market: target market: college students, teachers and surrounding hotels; Price: adopt penetration pricing strategy to attract customers at low prices and quickly occupy the price leading market; Product positioning: product positioning: popular, economical and convenient service.

Sales: fruit promotion: cooperate with the association sales meeting of some schools, and carry out some health promotion and consultation in schools in combination with Health Day. Promote the health knowledge of fruits. Conventional advertising: advertising: establish the concept of integrated marketing communication and brand concept from the beginning. Through brand communication, the brand has a spirit recognized and pursued by college students. Free and unrestrained, free and easy personality, health and self-confidence are the spirit that fruit shops should advocate. Put forward a slogan: put forward a slogan: 100% health, wonderful life.

Design a sign: Orchard

Shaping the brand: Shaping the brand: "xx" forms the spirit: Forming the spirit: We pursue a free and unrestrained personality, and we are healthy and sunny, happy and chic; We fly, fly together, fly freely, and we pursue a free and easy and healthy life.