The other line fell into the "store closing tide", closing stores 12888 a year, which was once popular all over the country. Why not?

Affected by many factors such as the epidemic situation, many industries in China were depressed last year, such as tourism, real estate, catering and so on. , which suffered a lot of "blow". Many enterprises have difficulties in operation, and some even close down or close down.

According to the authoritative official bulletin board data, during the period of 65438+10-June in 2020, more than 750 enterprises in China declared bankruptcy; Moreover, from June 25th, 65438 to February1year in less than a month, there were as many as 249 bankrupt enterprises, which shows how big the "blow" was.

Although the speed of China's resumption of work and production is very fast, and the economy is also picking up rapidly, there are still many industries that are difficult to recover. Now another industry has fallen into a "wave of closure", that is, the Internet cafe industry.

The era of "lying down to earn money" is over, and 12888 stores close every year.

Since the Internet became popular in China in 1990s, Internet cafes have appeared. From computer rooms to Internet cafes to today's Internet cafes, the Internet cafe industry has undergone several important changes in the past 20 years.

Since 1995, many internet cafes have appeared in China, which were welcomed by young people at that time, and the number of people spending in internet cafes has also increased year by year. At that time, there was no need to apply for a permit to open an Internet cafe. You only need a storefront and a few computers, which saves labor costs.

There are more and more people surfing the Internet, and the operating cost is not high, which makes Internet cafes one of the most profitable industries at that time, and is called "lying down to make money". According to industry sources, the daily net profit of opening Internet cafes in those years may even exceed 3,000 yuan. It is for this reason that the number of Internet cafes will increase dramatically in the next few years.

Compared with the current bleak state, it can be called the "peak period" of Internet cafes. It is reported that the number of Internet cafes in China is decreasing rapidly. According to the data of Tianyancha Professional Edition, in 2020, there will be 3,638 enterprises related to Internet cafes, and the number of cancellation will be 9,250.

This means that there were as many as 12888 Internet cafe-related enterprises that closed down nationwide last year. In other words, an average of 35 Internet cafes close down every day, which is surprising. It can be seen that the Internet cafe industry seems to have really ushered in the "cold winter", and the era of "lying and earning" seems to be coming to an end.

The industry recession has accelerated, and signs have already appeared.

Once popular all over the country, why is it not popular now? The epidemic is not the main cause, but an event that "accelerates" the decline of the whole industry. In fact, signs of the decline of Internet cafes have already appeared. According to professionals, there are two main reasons for the decline of Internet cafes.

One is the increase in operating costs. As mentioned above, in the past 20 years, the Internet cafe industry has experienced many changes. Because of the continuous development of technology and economy, Internet cafes also need to keep pace with the times, increasing the operating costs of Internet cafes. Store rent, decoration and labor costs are also rising.

Not only that, with the popularity of some large-scale games, Internet cafes have higher and higher requirements for computer configuration, such as high-end graphics cards, display screens, CPU, etc. Have increased the expenditure of internet cafes.

Second, the reduction of consumer groups. Nowadays, the popularity of home computers is getting higher and higher, and the cost for ordinary people to buy computers is getting lower and lower. In the past, the consumer groups of Internet cafes were all young people, but now, no matter after 90 or 00, the number of young people who choose to go to Internet cafes has been greatly reduced.

According to QuestMobile's Insight Report on the "Z Era" in 2020, the current Z era is the mainstream of mobile games, and large-scale mobile games are more popular with this group than computer games. So there are fewer and fewer consumers in Internet cafes.

In addition to these two reasons, fierce competition, strict supervision, increased difficulty in applying for network culture business license and other factors have also led to the continuous reduction of operating profits of Internet cafes, and the long return period of investing in Internet cafes has made it increasingly difficult to open Internet cafes.

Usher in a "turning point"? Just "moving eastward to make up for the west"

However, just one month after 202 1, there was a rumor in the industry that the Internet cafe industry was about to usher in a "turning point". What happened?

It turned out that the graphics card market was in short supply, which led to a sharp rise in the price of graphics cards, so many Internet cafe owners actually started the business of second-hand graphics cards. Due to the rising price of graphics cards, the price and transaction volume of second-hand graphics cards have also increased. Many bosses have sold their computer graphics cards and made a lot of money.

Many people say that this is not a "turning point", but more like a "farce". Selling computer parts to maintain business is just "moving eastward to make up for the west". What can really solve the existing problems of Internet cafes is to increase the number of consumers, and to do this, the Internet cafe industry is in urgent need of "transformation".

Whether it is an Internet cafe or an e-sports hotel, the transformation of Internet cafes remains to be explored. If we have been operating in accordance with the old model, the "disappearance" of the Internet cafe industry will surely become an inevitable trend.

Do you still surf the Internet in Internet cafes? Do you think Internet cafes can continue? Welcome to leave a message for discussion.