2021 Hotel Mid-Autumn Festival Event Planning Plan

1. 2021 Hotel Mid-Autumn Festival Event Planning Plan

1. Purpose of Hotel Mid-Autumn Festival Events

The Mid-Autumn Festival has always been a good time for restaurants and hotels to do promotions, and it also stimulates consumption. Firstly, this activity is to obtain better profits, and on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the minds of consumers.

2. The theme of the hotel’s Mid-Autumn Festival activities

“Joy the Mid-Autumn Festival, and the gifts will never stop”

3. The objects of the hotel’s Mid-Autumn Festival activities

Carry out different Mid-Autumn Festival promotion activities for different groups of people, high school and low, to effectively take care of different groups of people.

IV. Hotel Mid-Autumn Festival activity time

xxx

V. Hotel Mid-Autumn Festival activity format

Discounts; gifts; lucky draws.

6. Specific contents of the hotel’s Mid-Autumn Festival activities

1. During the promotion period, anyone who dines in the hotel with a meal of more than 100 yuan can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided with the table.

2. During the promotion period, anyone who specifies a series of packages in our store will get the corresponding Mid-Autumn Festival gift box.

3. During the event, anyone who dines in our restaurant can participate in the Mid-Autumn Festival Lantern Fans Prize-winning Guessing Activity. You can also get a snapshot for free.

7. Event Advertising

1. Place outdoor advertising in places with concentrated traffic, such as train stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

8. Other related strategies

9. Olfactory marketing

Let the aroma of mooncakes and hotel culture attract guests entering the hotel, let the aroma of mooncakes, customers Then he took the initiative to smell the fragrance.

Personnel transfer, hotel layout, etc. must be arranged in advance and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation.

2. 2021 Hotel Mid-Autumn Festival Event Planning Plan

The Mid-Autumn Festival is a traditional Chinese festival, with family reunion and festive reunion as the key points of the festival. Most of the residents in the surrounding communities are commercial housing with a limited number of rooms. Since it is inconvenient for customers to come home, our store can take advantage of the holiday to hold an event and increase marketing efforts.

1. Target market analysis

The customers of this hotel are mainly residents of surrounding communities and enterprises and institutions. Among them, enterprises and institutions are based on the size of schools, just at the beginning of the new semester and during Teachers' Day. There are banquet activities such as celebrations between teachers and students, care from leaders, and closer relationships between parents of new students and teachers. The Mid-Autumn Festival is a traditional Chinese festival, with family reunions and festive reunions as the focus of the festival. Most of the residents in the surrounding communities live in commercial housing with limited rooms. In addition, Ankezhi has many inconveniences at home, so he must choose a business-friendly and affordable hotel.

2. Pricing strategy

1. The meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival should be considered, and discounts or direct price reductions can be used. way.

2. For high-priced meals, it is recommended to use a combination of volume reduction and price reduction.

3. The special Teacher’s Day banquet can focus on medium and low-end standard table meals, guide guests to book a meal, and encourage guests to order meals and enjoy one-stop combination consumption.

4. The price of Mid-Autumn Festival set meals should not be too high, and the per capita consumption should be controlled at 20-30 yuan (excluding alcohol).

5. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and will be reached before and after the Mid-Autumn Festival (but they must be set based on the hotel's net profit).

3. Marketing strategy

1. Special meals

① Develop special meals specifically for Teacher’s Day, such as: teacher appreciation banquet, gratitude banquet, group celebration banquet . Group booking (the booking fee can be tentatively set at 1,500 to 2,500 yuan/5 hours).

For meals priced at RMB 588 per table or more for four tables or more, the reservation fee is waived, and tea is paid for by yourself.

②Teacher’s Day Thanksgiving special room is launched. The room is 128 yuan/room/night with a teacher’s certificate (limited to about ten large single and standard double rooms per day). Guests staying in the rooms as teachers are free A Thanksgiving fruit plate (mainly peaches and plums).

2. Make a special set meal for the Mid-Autumn Festival, which can be divided into affordable, middle, and high school according to the actual situation. There are types of meals for two people, meals for three people, etc. The theme should reflect the reunion of the whole family, and moon cakes can be given as gifts. (The price doesn’t need to be too high).

3. If the birthday of one person in the family is x month x day, you can enjoy a 20-10% discount on dining at the hotel with valid documents (household registration book and ID card) (depending on the actual situation of the hotel) decision). It is recommended to recommend the Mid-Autumn Festival package to them. Enjoy a free room for your birthday (limited to single room with double bed).

4. If your mobile phone number ends in 815 or 910, you can use relevant certificates (personal business card or current number) to enjoy a 20-10% discount on dining at the hotel and 128 yuan/room/night on accommodation. (Subject to the actual decision of the hotel) and receive a complimentary fruit platter.

5. Give guests some small gifts related to the Mid-Autumn Festival when they leave the hotel (the hotel's name, phone number, and address should be printed on them).

6. The event will be held from x-day to x-day.

IV. Promotion Strategy

1. Distribute leaflets across the hotel’s surrounding communities, schools, Jinsha Station, and enterprises and institutions.

2. You can try mobile phone text message advertising. The focus of mass messaging is the old customers of the hotel. Be careful to use appropriate language and mainly introduce the hotel’s activities.

It is necessary to ensure the safety of the hotel; adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this content can be refined in the future); play some high-grade music in the lobby ; The serving speed must be fast; the decoration of the hall does not need to be too luxurious, but it must be beautiful and elegant, showing the taste of the Mid-Autumn Festival.

5. Effect prediction

If the promotion and related services are in place, the income will be at least 1.5 times the usual income.