Wedding Expo Plan

Wedding Expo Plan (1)

1. Exhibition Theme:

Theme Name: **Maoming’s First Happy Life Wedding Expo

< p> 1. Exhibition content: Integrate Maoming City’s wedding industry merchants for exhibitions and implement one-stop experiential sales.

2. Exhibition time: August 24 and 25, **

3. Exhibition location: OCT Commercial Plaza

4. Organizer: Maoming City Vision Planning Co., Ltd.

5. Co-organizer: OCT Shopping Plaza

6. Special support: Maoming Radio and Television Station Advertising Center

7. Planning and execution: Maoming City Vision Planning Co., Ltd., Maoming Zhongyan Cultural Communication Co., Ltd.

2. Exhibitor benefits

1. Large flow of people - as the first wedding expo in Maoming City, the media, The society and the public have attracted a lot of attention, and the scale is the largest in history. It will definitely arouse high popularity in the industry. At the same time, each exhibitor will invite its own members and customers to attend the event, and the flow of people on site will inevitably increase greatly.

2. Accurate customer positioning - Invite many industry insiders, quasi-newcomers and merchants' own members to participate ***, 100% target customers, preferred customer groups, and many merchants' own members are even more Let exhibitors no longer be limited to operating in their own small ponds, but bring together each customer to form a big lake and enjoy all resources.

3. On-site sales return is high - according to statistics: in Maoming City and the whole country, the proportion of newlyweds getting married in autumn and winter accounts for more than 80% of the whole year. Newlyweds who get married will buy all their wedding clothes a few months before the wedding. Related wedding supplies, so this is an excellent period for sales promotion in wedding-related industries. Missing this peak sales season means missing out on the entire year's revenue; precise customers, on-site sales returns are high.

4. Booth promotion - exhibitors can set up promotional and sales booths at the event, and distribute promotional materials for exhibitors before and during the event (the materials are provided by the exhibitors, Content must be reviewed by the organizing committee).

5. The event is of great significance - as one of the exhibitors of this event, *** will organize this Maoming Wedding Expo. The organizer will award the "First Wedding Expo" Special Contribution Award, Outstanding Organization Award, etc.

6. Media publicity - for this event, on Maoming TV, Maoming Audiovisual Network, Guangdong Maoming Network, Maoming Information Network, Maoming Online, Maoming Marriage Network, Maoming Performing Arts Network, Maoming Trading Network; WeChat Appear as an exhibitor in special reports on blogs, WeChat and other media, and give special thanks.

7. Priority for other activities - Exhibitors will be invited to participate in various activities organized by the organizing committee.

8. Promotion of the event itself—Exhibitors have the right to collect and use text and video materials related to this event and use them for their own promotion.

3. Exhibitor categories: The industry is more complete and the proportion is more reasonable

1. Wedding photography: wedding photo studios, photography studios

2. Wedding planning : Wedding company l

3. Wedding dress: wedding dress, men's dress

4. Wedding ring jewelry: diamond, gold, jade, etc.

5 , Wedding supplies: wedding cigarettes, wedding wine, wedding candy, balloons and other wedding supplies

6. Wedding hotels: hotels, outdoor weddings, villas

7. Wedding services: wedding car rental, etc. Peripheral services l

8. Newlywed life: wedding room soft decoration, honeymoon travel, fashion brands, beauty and body appliances and other life services and products

9. Wedding cars: car brands, weddings Fleet

IV. Exhibitor requirements

1. Businesses that are legal and honest in industrial and commercial registration, and have a certain popularity and reputation;

2. Weddings only Well-known brand companies related to the industry;

3. The number is about 30, and each industry is limited to 1-3 companies, first come, first served;

4. The organizer provides truss construction OK, internal and external packaging merchants will arrange their own exhibitions;

5. On the day of the event, merchants need to invite their own members and customers to participate, and provide customer information for after-sales quality and after-sales service return visits;

6. Provide forms and gifts to maximize profits for this event.

5. Each exhibitor at the Wedding Expo provides profit-sharing methods:

6. Merchants’ on-site stage display activities:

The central stage, the focus of attention. A large stage, more eyes, and a novel and bright product display form will surely form a larger publicity effect and bring more benefits and returns.

1. All merchants can arrange main stage display and performance sessions and formulate specific demonstration and promotion activities. However, all activity content and personnel and props are arranged by the merchants themselves. The organizer can provide stages, lighting, sound and other venues for free. Facilities, scheduling, and other support needs can be coordinated with the organizer.

2. Merchants with stage display and performance activities must submit their activity plans to the organizer before August 12th. Overdue applications will not be accepted.

7. Exhibition Fees

In order to better organize this wedding expo, Maoming Radio and Television Station will provide strong support. All exhibitor booth fees will be fully charged according to the existing Ads with regular price of 20% off, 50% off on TV, and 50% off on radio stations will be broadcasted before the end of November this year.

8. Exhibition procedures and requirements

1. Exhibitors must fill in two copies of the exhibition contract in detail, stamp it with the official seal, and send it to the organizer;

2. Merchants must submit the exhibition profit-sharing methods, gifts, and membership information forms to the organizer before August 12th and confirm the booth location with the organizer.

3. The principle of sequential allocation of booths: “First apply, first arranged”.

Wedding Expo Plan (2)

Venue: Red Star Macalline Plaza in front of Longmen

Organizer: Hubei Qingcheng Impression Culture Media Co., Ltd.

Title unit: Red Star Macalline (Red Star International)

Goal: This expo will strive for more discounts for consumers, allow merchants to obtain more display and sales opportunities, and stimulate Xiangyang 2015 The annual autumn wedding peak consumption period uses the linkage advantages of the entire industry to win more and better market shares for merchants.

Analysis of event highlights:

1. Strong publicity and wide coverage: Qingcheng Impression Media and Red Star Macalline use their own media resources to adopt traditional media (such as outdoor advertising, newspapers, etc. ) promotion and seamless network publicity and promotion means will inevitably expose the wedding expo to millions of citizens in Xiangyang. Create a purchasing platform for tens of thousands of marriageable groups in the city that attracts the attention of the whole city.

2. Accurate customer positioning: Invite target consumers through precise online marketing.

3. Unprecedented discounts: During the investment promotion period, Qingcheng Impression Media will discuss with exhibitors the biggest discounts that will attract consumers, so as to integrate and create preferential plans and increase the transaction rate of the industry chain.

4. Brand gathering place: This wedding expo was held in the square in front of Red Star Macalline. Red Star Macalline has always been a brand gathering place for consumers to trust, and in order to support this wedding expo Red Star Macalline will launch a huge discount strategy to attract consumers and stimulate consumption.

5. The venue is cool and comfortable: The hot summer troubles many newcomers who go shopping. () For the weather obstruction, Qingcheng Impression Media will use professional German greenhouses and high-end air conditioners to keep the indoor temperature at 25℃— Between 26°C and 26°C, merchants integrating the wedding industry chain have created a one-stop platform to allow consumers to avoid the trouble of running around while enjoying a cool environment.

6. Up to 100% winning rate: In order to stimulate consumer purchasing power, Qingcheng Impression Media has specially set up lottery items. If you make a successful purchase at the Wedding Expo, you can use your order receipt to draw prizes. The more you buy, the more points you will win, so that consumers will return home with a full load.

Seamless publicity and promotion methods:

Hard advertising (specifically including the following platforms):

1. Boot screen: Xiangyang City digital TV is fully invested, as long as When you turn on the TV, you can see our embedded advertising.

2. Radio stations: Xiangyang FM106.6 Xiangyang Big Eyes Radio, Xiangyang FM89.0 Traffic Radio Station.

3. Newspaper: Xiangyang Evening News is a comprehensive evening newspaper with the most readers among the prefecture-level evening newspapers in Hubei Province.

4. Electronic stop signs: Qingcheng Impression Media selected more than 100 bus stops in the city center to place advertisements.

5. Road guardrails: Advertising is placed on the road guardrails of major main roads in Xiangyang.

6. LED large screen on Qianjin Road: The most eye-catching LED large screen of the railway hotel in Xiangyang Railway Station places advertisements.

7. Building videos and community advertisements: Buildings, venues, halls, museums, offices and other public places filled with talents in Xiangyang serve as communication spaces.

8. Wanda Movies: 15 seconds of advertisements before all movies in Xiangyang Wanda Cinema.

9. Light box advertisement release: underground passages in the three major business districts of the railway station, Wal-Mart and Wanda. The specific dimensions are as follows:

(1) Underground passage of the railway station? 2.6 meters X1 .5 meters Mi The series of prize-winning activities of posting wedding certificate photos and "voting for my favorite photo" attracted the attention of tens of thousands of people and attracted accurate customers to participate in the wedding expo.

2. QQ promotion: Qingcheng Impression Media cooperates with the most popular and fashionable QQ group in Xiangyang to jointly promote the wedding expo activities.

3. Baidu promotion: Qingcheng Impression Media funded the construction of the wedding expo website and used Baidu promotion charging method to promote it accurately.

4. Promotion on major online platforms: Qingcheng Impression Media will promote the event on highly used search engines such as Sina Sohu, Baidu, and 360 one month before the wedding expo.