How do hotels attract tourists in the off-season?

First of all, we should analyze the annual forecast report of the hotel to see when the hotel occupancy rate will decline or be at a low point, and the time should be clear in which season, month and week.

Once the hotel's off-season is clear, it is necessary to formulate countermeasures to improve the occupancy rate and room income. Discounts and package services can increase the added value of hotel rooms and effectively improve the room conversion rate in the off-season. Offers and package services must be formulated in advance before the arrival of the off-season, and must be combined with the market situation in the off-season. Can be combined with local activities to launch preferential services. In short, you can't lose at the starting line. You must make the discount or package service launched in the off-season in advance.

2. Identify and seize unique market opportunities.

In the off-season of the hotel, it is particularly important to create customer demand by increasing the room value. Improving hotel room reservation in off-season requires hotel staff to make more efforts.

Just because the hotel is experiencing a low season does not mean that other local enterprises will do the same. Rely on other local business or local activities to explore more market opportunities for hotels and attract customers to stay in hotels. Pay attention to the coverage of upcoming concerts, holidays, exhibitions, marathons and parades by local conference and travel websites, and the promotion of these activities by social media. Twitter and Facebook are two good channels to collect this information. Once useful information is collected, a list of activities around the hotel can be compiled and shared with hotel customers or potential customers.

In order to make full use of these activities, hotels must tailor preferential services for participants, such as discounts. In order to encourage customers to book directly from the hotel in official website, the hotel can put the discount information in the hotel official website, and customers can get a discount when they arrive at the store with the discount code. The hotel can also cooperate with the sponsors of local events, which can increase the online exposure of the hotel and become the "first choice hotel" for providing accommodation for events. Promote hotel offers through social media, and let as many customers know about hotel offers as possible.

If these two points are done, the occupancy rate and income of the hotel in the off-season will definitely increase.