Maotai-flavor liquor produced in Maotai Town is being sold wildly, and a new potential brand named Guanyun Liquor has been discovered. I think there is a bigger market for acting as an agent for new b

Maotai-flavor liquor produced in Maotai Town is being sold wildly, and a new potential brand named Guanyun Liquor has been discovered. I think there is a bigger market for acting as an agent for new brands. Do you have any knowledgeable introduction? First, the advantages of being an old-fashioned agent are:

With mature brands and high popularity, more customers will come to buy spontaneously. As a dealer, it will be relatively easy. For the terminal clerk, customers will buy it without much recommendation ~

Second, mature brands also have shortcomings:

Brand chamber of commerce is relatively strong, which will have many conditions to suppress dealers, and the general market policy will be more unfavorable to dealers, the relative price of goods will be higher, the profit margin will be reduced, and the brand's support for regional markets will be much less ~

Then talk about the advantages and disadvantages of the new brand ~

1. Disadvantages: insufficient brand awareness. It may require dealers and brands to work together to expand the market, and the terminal also needs dealers to sell together, so it will be more difficult ~

Advantages: great brand support, looser policies, lower agency threshold, greater authority and greater profit margin ~

As for the choice, I think the new brand is also worth choosing, just like a dark horse. If you choose, you will gain both fame and fortune ~ Of course, you should be more cautious when choosing a new brand. In addition to the investment promotion policy, it also depends on the strength of the brand, the winery behind it, the quality of the wine, the strength of the operation team and the capital ~