Which magazines have interviewed Wang Xiaofei exclusively recently?

Wang Xiaofei, born in 198 1, is currently the executive director of South Beauty Group, mainly responsible for South Beauty's overseas, design and fashion creativity. Zhang Lan didn't hide his family background like most first-generation rich people in China. As a representative of the "rich second generation" after 1980s in China, Wang Xiaofei began to appear in front of the media with high profile.

In fact, their mother-child relationship is not known to the public, and Zhang Lan seems to be consciously downplaying this relationship. She called her "Mr Wang Xiaofei" at the meeting.

Wang Xiaofei also talked about being called "the second generation leader of South Beauty Group": "South Beauty will become a public company in the future, and who will become a leader in the future depends on the decision of the board of directors".

In fact, Wang Xiaofei has taken the lead in setting up two other brands under South Beauty, namely "Lan Club", a high-end luxury club for top business people, and "Subu", a top fashion concept brand restaurant for young fashion people.

Regarding the establishment of two new catering brands, Wang Xiaofei said: "I don't want to prove anything, just want to do something for the company."

South Beauty Group is currently preparing to go public, but Zhang Lan stressed that the first task at present is to do a good job in Olympic catering. As a catering supplier for the Beijing Olympic Games, South Beauty will provide catering services for 3 1 Olympic venues during its stay in Beijing.

This year's Olympic Games will be an opportunity for South Beauty, which has 365,438+0 domestic chain restaurants, to show its brand to the world and prepare for its listing. South Beauty is going to open more than 30 chain restaurants nationwide this year, and will land in overseas markets such as the United States and Japan.

Regarding the listing, Wang Xiaofei said that it is still under investigation and no investors have entered. "When we can be responsible to shareholders, we will go public."

The world's top investment banks, including Citigroup and UBS, have had contact with South Beauty. According to Zhang Lan, four investment banks were in contact before the listing of South Beauty. It is expected that South Beauty will choose one or two institutions to prepare for listing next year.

Since its establishment in 2000, South Beauty has achieved profitability. After eight consecutive years of profit, South Beauty's sales in 2007 reached about one billion yuan. Zhang Lan said that when the governance of South Beauty is more solid and its performance is more beautiful, "listing can make South Beauty a century-old brand and bring greater returns to investors."

I came back from Wang Xiaofei to join South Beauty, but it was only four years.

In the past four years, the Orchard Club, which cost 300 million yuan to build, has become a fashion "gathering place" for people who advocate quality life. The appearance of Subu provides a new place for young fashion people to "extend their imagination infinitely"; The pace of South Beauty's entry into overseas markets is also amazing, and it is about to land in Omotesando Hills Mountain, the region with the highest land price in Tokyo.

The appearance of Wang Xiaofei seems to bring infinite possibilities to South Beauty.

Executive interview with Zhou Zhonghua Zhu Yueyi and Zhang Tao Zhu Yueyi.

Photography/Wang Zhibo Modeling/Park Young-hyun Stadium/Lan Club

The night before I met him at the Blue Club, he had just finished bidding for the New World Trade Center. Wang Xiaofei took a fancy to the floors 10 1 and 102 of the world's tallest skyscraper rebuilt on the former World Trade Center site.

"One layer is the Lan Club, which is a semi-membership system; The other floor is South Beauty-I want to open the best restaurant in China to the best and highest place in the United States, make South Beauty an international brand, and spread the essence of China's food culture to the world. " Wang Xiaofei is sure to win this project.

While people are still focusing on "South Beauty logging into Tokyo", "South Beauty preparing for listing" and "South Beauty becoming a Chinese food service provider for the Beijing Olympic Games", the 27-year-old executive director of South Beauty has turned his attention to the overseas high-end catering market that many domestic catering groups can't get their hands on.

The experience of studying in France has inspired Wang Xiaofei a lot from the fashion capital; For South Beauty, it is transformed into a broad vision and international resources. Wang Xiaofei's friends in the world's major fashion capitals are all people who pay attention to the quality of life like him. With the full operation of international resources, South Beauty has almost no difficulty in entering overseas markets.

"The development of overseas markets will be a direction for the development of South Beauty, but it will never be the focus of business. The main market of South Beauty is still in China, and overseas markets can further enhance the international brand image of South Beauty. "

Let some people get rich first.

Whenever night falls, the ambiguous lights of the blue club jump up slowly. Here, you may meet the former Canadian Prime Minister, the French Finance Minister, the Ullens who founded the Ullens Foundation, the president of BMW and other social regulars. At the peak, its daily turnover exceeded 6.5438+0.08 million yuan.

However, the original intention of building the Blue Club was not for this "small group of people", but to create an "international" place, so that people in Beijing can also experience the top enjoyment from the world.

"Now there will be more than 400 people here every day, so it really doesn't just serve' a handful of people'. Orchard Club is not only to provide a dining place, but also to create an environment brought by a pleasant spirit. At present, there may not be many people who can really pursue spiritual consumption in China, and Orchid Club is trying to change this traditional concept. Let some spirits get rich first, get rich first and then get rich. " Wang Xiaofei said with a smile.

As for the short-term success of Subu, Wang Xiaofei attributed it to the immature regional consumption in this area. But he has absolute confidence in Subu's future.

Wang Xiaofei, the only son of Zhang Lan, the chairman of South Beauty Restaurant Group, studied in France at the age of 65,438+06, and returned to Beijing six years later, majoring in design at the French Higher Institute of Economics and Business and studying MBA in hotel management at the University of Guelph. His first job was the executive director of South Beauty Restaurant Group.

Wang Xiaofei, who knew nothing about the catering industry, spoke frankly about the reasons for entering South Beauty.

"No way, after all, there is already a good platform, and there is no reason to leave it and start over." Wang Xiaofei, who focuses on overseas market development and brand building, has really found his ideal on this platform. "After entering South Beauty, I gradually found that the catering industry is not as simple as I thought before. The catering industry is actually a very dynamic and promising industry. It may even replace the so-called mainstream real estate and financial industries and become the leading industries. In an economically developed society, the service industry will definitely be the leading industry. "

After successfully building two brands, Blue Club and Subu, and having a broad overseas vision, he aimed at South Beauty's next leap in the hotel field that he was particularly proficient in, and set the first stop of the hotel in Tianjin, which he was very optimistic about.

Wang Xiaofei said that his hotel must be the most avant-garde and artistic in design, but the establishment of hotel brand is not based on design, but on service. He introduced a world-class service management system in France with a history of more than 100 years, and intends to manage it entirely by himself, without hiring any service management company, and "provide world-class services".

Perhaps, in 2009, the most fashionable thing in the fashion circle is no longer indulging in the charm of orchid clubs, but going to Tianjin by train and rushing to the luxury date of South Beauty Hotel.

Restore "China Element"

Wang Xiaofei's daily schedule is as follows: In the morning, he will go to the headquarters of South Beauty Group to handle the organization, management and market development. In the afternoon, I will come to Lan Club to explore new menus and seek new inspiration. In the evening, he will be with friends and business partners. Speaking of rising, he will tell his friends what new menu has changed in South Beauty today.

"Familiar people will understand that the catering industry is the most difficult industry to do." Wang Xiaofei said, "For example, real estate: development, design, construction, sales, and then sales after the project. The catering industry is different. The positioning is accurate, the decoration is in place, and the dishes are perfect-it is still difficult to adjust and it is almost impossible to satisfy every guest. "

Wang Xiaofei said that he was planning to remove South Beauty from Dianping. In his view, business people who lock in South Beauty don't comment on restaurants online, and he doesn't want the "comments" from the "public" that are not objective and fair enough to affect the target group of South Beauty.

"I think South Beauty will avoid participating in any form of selection in the future. We just want our guests to be satisfied here. "

In addition to South Beauty's new menu, Wang Xiaofei's latest masterpiece is the Shanghai Lan Club, which is about to open. With the successful experience of Beijing Blue Club, "the next blue club will be very successful".

If the design can be described as "stunning", then I hope the Shanghai Blue Club is "shocking".

The in-store design was jointly created by three top French designers, but the design theme was "Chinese style"; Zhang Lan Liu Xiaodong's work "New Immigrants to the Three Gorges", which was photographed at the auction for 22 million yuan, will appear here. Wang Xiaofei invited the French Michelin three-star restaurant chef and Singaporean chef, but let them cook Chinese food; Wang Xiaofei said that instead of "modern Chinese food" or "fusion", they made their own "Blue Club" Chinese food, which is the best of all cuisines in China.

"The China element has been misunderstood to a great extent, thinking that it is a small bottle, a small jar, or a boat carved on a walnut. On the contrary, it ignores the cultural level of China's 5,000-year history. Therefore, the' Chinese style' we are doing this time is different from what people imagined in the past. Even I was shocked when I saw all this. I really didn't expect it to be so shocking. "

The magnificent style of Chinese food will be extended from South Beauty to overseas, so that foreigners can learn about the real food fun from China.

I would rather be a declining aristocrat than an arrogant upstart.

It is obviously biased to simply graft the gorgeous atmosphere created by the word "rich second generation" on Wang Xiaofei.

In fact, the growing environment in Wang Xiaofei is not as comfortable as many people think, and even slightly shy compared with the economic situation of ordinary urban families.

At that time, Zhang Lan was still doing a stable job in a state-owned enterprise. Later, he went abroad to find a new way out, and his family's economic situation turned around. But this is very difficult for Wang Xiaofei who is studying. Life forced him to learn to take care of himself.

"At that time, I lived in a bungalow and had to make a stove in winter. At night, I was tired of three pieces of coal, and they were all burning brightly, so I dared to sleep. But when I got up the next morning, I could still see my breathing with my mouth open. Later, when I was studying in France, I had a hard time. Even if my family's economic situation is better, I am still competing with myself and don't want to ask for money from my family. "

Wang Xiaofei said that his mother had been very strict with him since he was a child. Therefore, even if he plays crazily, his grades can always keep the top three in his class. As for the formation of life attitude and lifestyle concept, it is more from his grandfather and grandfather.

Wang Xiaofei's grandfather is a Manchu flag bearer, and his grandfather is the owner of Tianjin Old Plum Blossom Shoe Store. Although the older generation has declined due to historical reasons, their traditional aristocratic temperament and lifestyle in China have deeply influenced Wang Xiaofei.

"I really want to thank them. Grandpa was very strict with me since I was a child, telling my elders to say' you' and my parents to call me' mom' and' dad'. When eating, elders are not allowed to serve food without moving chopsticks ... a lot. If he finds that I have violated discipline, he will be severely punished. Some people say that they are declining aristocrats, but I would rather be a declining aristocrat than an arrogant upstart. "

Perhaps it is in this growing environment and strict education that Wang Xiaofei has the responsibility and courage that many of his peers lack. He can always overcome difficulties with a positive attitude.

Since becoming the executive director of South Beauty, Wang Xiaofei has consciously not encountered any insurmountable difficulties. Even a small problem caused by a temporary lack of experience can be solved smoothly and self-improvement.

In fact, Wang Xiaofei can't get any preference from her mother at work. South Beauty's unique internal personnel assessment system is the first thing Wang Xiaofei needs to observe.

I have no feeling for fashion, but I have a feeling for life.

During the interview, I accidentally caught a glimpse of Wang Xiaofei's mobile phone. I was shocked: the executive director of Tang Tang South Beauty Restaurant Group actually lost the battery case of the mobile phone, and the metal battery was exposed, which was very eye-catching.

"Ha ha, can't, I'm not sensitive to digital things. The mobile phone has been broken for several months, and I am too lazy to change it; I can't even tune the TV at home. " Wang Xiaofei smiled, but also smiled calmly.

Since the stunning appearance of Orchid Club, this young and handsome business elite has become the darling of all kinds of fashion magazines. However, Wang Xiaofei claimed that he had no feelings for fashion, "but he had feelings for life".

"I still have some judgment about myself. I won't buy anything popular today."

The only thing that can make him move is leather goods. Wang Xiaofei said that he especially likes leather products, such as wallets and belts. Even leather goods with the same style and different colors will be in his bag.

"I just like it. I like watching it."

Busy work makes Wang Xiaofei seldom have a chance to take a vacation, and enjoying his work has become the most important part of his life. But every weekend, he still plays basketball with his good friends or goes cycling in the suburbs.

"Are usually very busy friends. Seeing that they are not at work and come out to play ball, I feel very balanced in my heart, completely ignoring my work and playing ball happily. Haha! "

Seeing the naughty smile of this handsome young business elite, the scene seems to be a portrayal of life attitude: the birth of a new generation of upstarts is quietly happening in a casual and relaxed way.